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OPINION: Data-Driven ThinkingThe Low-Risk Decision To Pause Facebook
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Chris Peterson, managing partner at Rain the Growth Agency. Pausing advertising on Facebook can look risky. Facebook has become the marketing lifeblood of a long tail of small businesses while serving […]
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DOJ, FTC Staffers Flock To Big Tech; Defining Hate
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Anti-Antitrust What happens when companies being investigated by the FTC or the DOJ poach staffers for their own defense? Unfortunately, it’s not a hypothetical, writes antitrust economist Hal Singer at The American Prospect. Amazon and Facebook both recently hired staffers from the Senate Judiciary […]
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OPINION: The Sell SiderThe Pandemic Creates An Opening For Publishers To Reimagine Their Sites And Declutter
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Erik Requidan, founder and CEO at Media Tradecraft. You may have noticed that as we all face months working at home, some of us took to a more rigorous brand of spring cleaning this year. […]
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EU Strikes Down Privacy Shield; LiveRamp Acquires Retail Analytics Startup
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Privacy Trade War The EU struck down the US-EU Privacy Shield, the transatlantic data-sharing framework. More than 5,300 companies, most of them small or medium enterprises, rely on the Privacy Shield, and will now need additional contractual agreements directly with users to continue using […]
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OPINION: Data-Driven ThinkingReducing Advertising Waste Requires Better Verification In These 3 Areas
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Danilo Tauro, global director of media, tech and data at Procter & Gamble. Is advertising waste being driven by lack of technology, incentives, capabilities or all of the above? To […]
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Snapchat Offers Brands More Organic Reach; Hulu Tests Self-Serve For SMBs
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Called To Account Snapchat users may finally start to see brands posting organic content. There are 30 brands testing account pages, including Ben & Jerry’s, Target, Tim Hortons and Gucci. The new brand landing pages feature videos, custom AR lenses and a native storefront […]
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OPINION: The Sell SiderThe Next Phase In SPO Is Based On Value Creation
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Michael Shaughnessy, senior vice president of operations and partnerships at Kargo. The economic downturn caused by COVID-19 has accelerated supply-path optimization (SPO) conversations and will force suppliers that don’t exceed buyer demands and expectations […]
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OPINION: Data-Driven ThinkingThe Winners Of A Broken Duopoly Are Many, Not Few
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jay Friedman, president and partner at Goodway Group. As an industry, we’ve spent the last several years talking about the duopoly, specifically how Google and Facebook receive and control around 60% of […]
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Google's Clever Cloud Sales Tactics; BuzzFeed's Profitability Dreams Won't Come True In 2020
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Cloud Bundle Google is forging major cloud infrastructure deals. In some cases, it’s attracting new business using classic tactics, like rolling out new features for Google Cloud Platform, The Wall Street Journal reports. But one interesting fact about the GCP toolkit: “Pricing varies […]
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OPINION: Data-Driven ThinkingIDFA Apocalypse: What We Know (And Don't)
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ari Paparo, CEO at Beeswax. It’s been a couple of weeks since the Apple WWDC conference, where we learned how the IDFA will become opt-in for consumers. Arguably this change […]
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Peacock Debuts After Pandemic Pivot; Target And MTV Put BLM On Blocklist
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Peacock Shows Its Feathers NBCUniversal’s Peacock, which goes live tomorrow, was supposed to debut around the 2020 Tokyo Olympics – until the coronavirus pandemic ensured there would be no 2020 Olympics. Business Insider details how NBCU rearchitected its Peacock marketing campaign with the Olympics […]
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OPINION: Data-Driven ThinkingHow I Would Change Facebook’s Algorithm
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Kunal Gupta, CEO at Polar. I believe Facebook’s course ahead will have to start with Mark Zuckerberg and Sheryl Sandberg showing some humility and accepting that they were wrong in […]
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OPINION: On TV & VideoWhy Facebook Boycott Dollars Should Head To CTV
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Philip Inghelbrecht, co-founder and CEO at Tatari. Facebook has largely weathered most of its criticism unscathed. Since the Cambridge Analytica scandal in 2018, Facebook’s user base has ballooned to 2.6 billion monthly actives and the stock price is […]
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Facebook Considers Political Ad Ban; Amazon Tells Employees To Delete TikTok (And Then Says Never Mind)
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Playing Politics Facebook is considering nixing political advertising this year in the leadup to the 2020 US presidential election, Bloomberg reports. That decision would mark a major change for Facebook, since CEO Mark Zuckerberg insists on the importance of enabling political discourse and outreach […]
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Twin News Cycles Accelerate The Transition From Brand Safety To Suitability
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Mario Diez, CEO at Peer39. Our country is currently gripped by two nation-altering storylines, the likes and scale of which our modern news media has never seen. COVID-19 is so all-encompassing that […]
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OPINION: The Sell SiderMedia Owners Need A New And Powerful Narrative To Attract Ad Spend
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Alessandro De Zanche, an audience and data strategy consultant. Remember all the times that media owners complained about how the majority of advertisers’ budgets end up in the pockets of Google and Facebook? Today […]
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NBCU’s Peacock Still Missing Key Carriage Deals; TikTok Parent Scrambles Under Pressure
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Fighting Up Streams NBCUniversal will likely launch the streaming subscription service Peacock next week without Roku or Amazon Fire TV distribution deals, CNBC reports. That’s a tough pill to swallow, considering the two platforms own about 70% of the connected TV market. NBCU’s disputes […]
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OPINION: Data-Driven ThinkingNo More Inflammatory Jargon: Change Blacklist To Blocklist
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Andrew Kraft, a principal at AQKraft Advisory Services and a former ad tech executive, most recently at Maven and AppNexus. Eighteen months ago, well before the recent protests against systemic […]
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OPINION: On TV & VideoAn Introduction To TV Advertising: The Upfronts
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column by Steven Golus, founder at Steven Golus Consulting, is the second in a series that will present the fundamentals of how TV advertising works and how it is changing. In our previous article, we discussed pre-upfront presentation […]
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Pompeo Threatens TikTok Ban; Google Search Revenue Could Drop Further
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Clock’s Ticking TikTok is beefing up its army of lobbyists after Secretary of State Mike Pompeo threatened to ban the app along with other Chinese social media platforms on Monday. TikTok, which is growing like gangbusters in the United States, is bringing on five […]
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OPINION: Data-Driven ThinkingBrand Marketers Are Needed To Build The Post-Third-Party Cookie Ecosystem
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Hugo Loriot, partner and managing director at 55. For the vast majority of marketers who have never visited a GitHub repository, now is the time to do so, because this is […]
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AdExchanger Politics: The Fight For The Undecideds Will Decide The 2020 Race
You are reading AdExchanger Politics, our news roundup in which senior editor James Hercher tracks the latest developments in political advertising, augmenting our political marketing commentary and news coverage. Want it by email? Sign up here. It’s hard to imagine that there are American voters still split between President Donald Trump and former Vice President Joe Biden, considering […]
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Walmart To Launch Amazon Prime Competitor; Sirius XM Scoops Up Stitcher
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. On The Plus Side Walmart resisted starting a membership program because it goes against its lowest-cost-for-all ethos. But that stance comes to an end this month with the planned launch of Walmart Plus, a $98 per year loyalty program, Vox reports. Walmart Plus was […]
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Traditional Media Plummets In UK; Trump Outspending Biden On Google And YouTube
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Down With Tradition Traditional media, walloped by the pandemic’s economic effects, will drag the United Kingdom’s total media spend down 7.5% from last year, according to eMarketer. The analyst firm expects traditional media ad spend to collapse 22.6% in 2020, an estimate stemming from […]
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OPINION: Data-Driven ThinkingThe IDFA’s Uncertain Future Reinforces The Necessity Of First-Party Data Collection
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Simon Harris, head of sales EMEA at MightyHive. Over the past 24 months, Apple has implemented increasingly aggressive iterations of Intelligent Tracking Prevention (ITP), with the feature now blocking third-party cookies by […]
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OPINION: The Sell SiderCCPA Enforcement Begins: What Every Publisher Needs To Do To Comply
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Julie Rubash, vice president of legal at Nativo. The California Consumer Privacy Act (CCPA) has significant ramifications for publishers and their handling of consumer data, not just in California but across the country and […]
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Trade Groups Say IOS 14 Not Compatible With GDPR; Pinterest Under SEO Scrutiny
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Apple Vs. … GDPR? Are the privacy-focused changes for the release of Apple’s iOS 14 in September compatible with the GDPR? Not according to a coalition of European advertising and publisher trade organizations, including IAB Europe and News Media Europe. In a letter to […]
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OPINION: Data-Driven ThinkingMarketers Need To Get Their Digital Display Houses In Order
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Christian Polman, chief strategy officer at Ebiquity. Programmatic media buying and the vagaries of the digital media ecosystem hit the headlines again recently with the publication of PwC’s research report for ISBA. […]
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CMOs Too Bullish About Pandemic Recovery; UK Wants Regulatory Body For Ad Platforms
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Rose-Tinted Glasses CMOs may be overly optimistic about the pandemic’s long-term impact. Seventy-three percent expect the negative effects to be short-lived and hold a positive outlook for performance in the next two years, according to a survey of 430 CMOs by Gartner. With this […]
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OPINION: The Sell SiderHow Publishers And Advertisers Can Work Together To Prepare For The Cookieless Future
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Rachel Parkin, executive vice president of strategy and sales at CafeMedia. I’m doing a lot of prepping lately. With increased demand and stressed supply chains, I’m ordering staples further in advance and stockpiling. We […]