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Articles By Staff
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Live Shopping Is Huge, But Nobody’s Buying; Will Clean Rooms Play Dirty?
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Drop Til You Shop Livestream shopping is a big sales channel in China, but the trend hasn’t been successful in the US (not yet, at least). American retailers and major store brands aren’t waiting, though. On Tuesday, Walmart introduced Walmart Creator, a program […]
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The Subscription Economy Shoulders Its Way Into Advertising; TV Measurement Meets Privacy
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Smash Like And Subscribe! Seemingly every business and investment firm is all in on the subscription economy. But subscriptions aren’t magic. Companies need to understand who their subscribers are – and could be – for the business model to really work. About one-fifth of US […]
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Can AVOD Netflix Beat Ad-Free Out The Gate?; The End Of Instant Articles
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. ARPU Kidding Me? Netflix released details about its ad-supported tier last week. One interesting tidbit dropped by Chief Operating Officer Greg Peters is that Netflix expects the $6.99-per-month, ad-supported plan to be “neutral to positive” in terms of average revenue per user, compared to […]
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What's The CPA On The MCU?; Kroger And Albertsons Merger Rumors
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Marvelous Marketing Disney and Target are a bellwether case study for how deeply interwoven major enterprise marketing partnerships can be nowadays. In 2019, Target and Disney announced an advertising attribution product based on the Google Cloud Platform to attribute retail sales to TV […]
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- Google Cloud Platform
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Apple Branches Further Into Ads; Meta And Microsoft Make Nice In The Metaverse
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Has Apple Fallen Far From The Tree? Apple is quietly pitching major agencies on ad opportunities for its Apple TV original content, Digiday reports. Rumors have swirled for the past year that Apple is taking semi-tentative steps to develop its own DSP and […]
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TikTok Gets Into Warehousing; Advertisers Are Unfazed By TikTok Political Drama
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Unfulfilled One of TikTok’s advantages has been that, as a private company, it doesn’t report earnings to anxious shareholders. Having a Chinese tech backer with bottomless pockets doesn’t hurt. (Actually, sometimes it does. More on that later.) But while Google, Meta, Snap and others […]
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The Myth Of CTV Supply; A New Kind Of TV Ad Sales
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. As Far As The Eye Can CTV Connected TV feels like it has reached a critical threshold to become a major programmatic revenue driver. But it hasn’t. Industry consultant Mike Shields writes that an unnamed media exec recently threw cold water on CTV optimism. […]
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Kiss The IP Address Goodbye; Can The US Rebuild A Privacy Shield?
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The End Of IP Damn patent trolls to hell – but this is about a different kind of IP. The walls are closing in on IP addresses as an identity signal, as browser makers and hardware manufacturers devise methods for passing the data they need […]
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Xandr’s POV On The CTV Ad Server Space; Are Sunnier Times Ahead For News?
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Suite Smell Of Success Xandr CTO Ben John and EVP and GM Mike Welch recently shed some light on how Xandr plans to win in the CTV and video ad-serving market, which is essentially new to Xandr and a capability it’s building […]
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The Trade Desk Outlines Its Retail Ad Plan; Is BeReal The Real Deal?
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A Jeff Of All Trades The Trade Desk CEO Jeff Green touted retail advertising as a major growth opportunity at a presentation to TTD investors this week. Green says the market could soon reach $500 billion (retail media currently makes maybe $50 billion per […]