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Articles By Staff
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Ecommerce During Covid Eclipses 2019 Holiday Season; Can Advertisers Hold Facebook Accountable?
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Back To Normal? Ecommerce shopping reached $153 billion during April and May, surpassing spend during the 2019 holiday season by 7%, according to Adobe. Consumers spent $70.2 billion online in April and $82.5 billion online in May during lockdowns, $52 billion more than forecasted […]
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OPINION: The Sell SiderNew Buyer Urgency Will Accelerate SPO Activity In 2020
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Jeff Hirsch, chief commercial officer at PubMatic. Looking back on global supply-path optimization (SPO) conversations as recently as the first quarter, several common themes were of interest across the board. On the agency side […]
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Adobe To End Transaction-Based Ad Cloud Biz; ANA Asks To Postpone Upfronts
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Adobe’s Ad Cloud Drags Adobe is “significantly” accelerating its plan to eliminate its low-margin Advertising Cloud transaction-driven business and focus on the software side of the business. “The transaction business is very resource-intensive,” CEO Shantanu Narayen said Thursday when explaining the move during Adobe’s […]
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OPINION: On TV & VideoAn Introduction To TV Advertising: Pre-Upfront Planning
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column by Steven Golus, founder at Steven Golus Consulting, is the first in a series that will present the fundamentals of how TV advertising works and how it is changing. I spend a lot of time educating linear TV […]
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OPINION: Data-Driven ThinkingHow Should Buyers Approach A Programmatic Reopening?
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Mario Diez, CEO at Peer39. Programmatic spending has slouched as a result of the COVID-19 crisis, and with more than half of global brands planning to freeze ad spend for the next […]
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Some Brands Pause Facebook Campaigns; Ad Industry Tries To Scuttle CCPA Amendment
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. To Facebook, Or Not To Facebook? Facebook has lost some advertisers since CEO Mark Zuckerberg refused to remove posts by President Trump that glorify violence. Agencies including Pearmill and Verasoni Worldwide are advising clients to suspend campaigns while protests continue, The New York Times […]
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AdExchanger Politics: On The Defensive, Donald Trump Revs Up His Ad Machine
You are reading AdExchanger Politics, our news roundup in which senior editor James Hercher tracks the latest developments in political advertising, augmenting our political marketing commentary and news coverage. Want it by email? Sign up here. Donald Trump’s reelection campaign is shifting into high gear now that Joe Biden is the presumptive Democratic nominee. That means a huge […]
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A Call For Brand Action On Racial Inequality; Roku Ties Up With Kroger
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A Global Effort The World Federation of Advertisers (WFA) is partnering with the United Nations (UN) to establish measures that will help brands tackle diversity issues. The UN is urging brands to measure and publicize information about their progress and ability to sustain diversity […]
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Publishers See Uptick In Video Monetization; BLS Data On Media Job Losses
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Help Is On The Way Publishers are starting to see advertising green shoots, at least when it comes to video monetization on Facebook, Instagram, Snapchat and YouTube. CPMs, which bottomed out in mid-April, have been steadily rising to the point where they’re now not […]
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Google Reorg Puts Search Under Ad Boss Raghavan; State AGs May Seek Breakup Of Google Ad Tech Biz
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Tying Together The Googleverse Google has undergone several re-orgs since Prabhakar Raghavan took over as SVP of advertising and commerce in 2018. And the changes are still coming. This week, Google CEO Sundar Pichai told employees that Raghavan will also lead Search, including news, […]
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OPINION: Data-Driven ThinkingFree Reach, Fact-Checking And Platform Responsibility
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Joshua Lowcock, chief digital and global brand safety officer at UM Worldwide. Twitter’s decision to flag one of President Trump’s tweets with a fact-check has set a precedent for how social media […]
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OPINION: The Sell SiderFirst-Party Data Shouldn’t Be A Privilege For The Few
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Paul Bannister, co-founder and executive vice president at CafeMedia. It’s become a statement of faith among those in digital advertising that first-party data – and first party-ness, in general – will become critical to companies’ […]
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MediaMath Is Looking For A Buyer; IAB Encourages Activism Among Employees
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Do The Math MediaMath is pursuing strategic options, including a potential sale, Digiday reports. MediaMath has more than $500 million in debt and investments to recoup, so it’s a tough sell. Retailers such as Walmart and Target might have the balance sheets, but not […]
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Snap To Stop Promoting Trump’s Account; A Steady March Of Google-Focused Agencies
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Social Media Vs. Trump Snapchat is the latest social media network to enforce policies that restrain President Trump’s inflammatory rhetoric. The company said it will no longer promote Trump’s account on the Snapchat Discover feed due to comments he made that could incite violence […]
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OPINION: Data-Driven ThinkingThe California Data Broker Registry’s Growing Significance For Ad Tech
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Richard Eisert, partner at Davis & Gilbert. The California attorney general just released a final version of the regulations implementing the California Consumer Privacy Act (CCPA), and CCPA enforcement is still […]
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Brands Go Dark; Adweek Changes Hands
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Going Dark If you noticed your Instagram feed flooded with black squares, it was because of Blackout Tuesday, a collective protest against racism and police brutality. Started by the music industry, major retailers and brands such as Nordstrom and Madewell soon got involved, reports […]
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TV Buyers Skeptical About YouTube; Zynga Buys Turkish Game Studio Peak
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Mobile Video In TV’s Clothing YouTube may struggle to win TV buyers, who see the app as a mobile- and desktop-first platform. Time spent streaming YouTube on TV sets is up 80% year over year, and the platform is bidding for TV ad dollars […]
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OPINION: Data-Driven ThinkingThe Domino Effect: Bracing For Impact
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Bruno Gralpois, co-founder and principal at Agency Mania Solutions. We are all too familiar with the chain reaction produced when one event sets off a series of inevitable events. Today’s economic […]
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Advertisers Cooling On TV Spots; Comcast Spins Off Blockgraph Into JV
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. TV Pullback Television ad revenues will drop 12% this year, according to MoffettNathanson – a loss the research firm WARC pegs at $25.5 billion. Despite a surge in viewership, with people stuck at home, advertisers have slashed budgets by more than 40%. Lowe’s, for […]
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OPINION: The Sell SiderSellers, Beware Of The Customer You Can’t Afford
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Ward Flock, global vice president, Magnify, at Prohaska Consulting. If you’re expecting to find yet another article about selling during a recession, feel free to browse elsewhere. Many sage sales consultants talk about promoting […]
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Advertisers Want The Option To Cancel TV Commits; HBO Max Left Out Of Amazon And Roku
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Are You Committed? Advertisers want more flexibility in upfront deals this year. Cancellation options are a big topic, with buyers pushing for the right to cancel a higher percentage of their commitments closer to air date, agency executives tell Digiday. Advertisers also want “expansion […]
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AdExchanger Politics: Which Campaign Benefits The Most From The COVID-19 Crisis?
You are reading AdExchanger Politics, our news roundup in which senior editor James Hercher tracks the latest developments in political advertising, augmenting our political marketing commentary and news coverage. Want it by email? Sign up here. In the past couple of months, political media operatives have debated whether the coronavirus pandemic is a relative advantage for President Donald […]
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OPINION: On TV & VideoGaming Can Be Reshaped By The Video Content Around It
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Rob Gabel, founder and CEO at Tubular Labs. Stuck inside for more than two months now, many of us have looked toward new interests to help occupy the time away from work and/or parenting […]
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CMO Stints Shorten; HBO Max Launches
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A Short Stint The average tenure of CMOs in the United States dropped again in 2019, to 41 months from about 43 months in 2018. That’s the lowest number on record since 2009, according to a report from executive search firm Spencer Stuart. The […]
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OPINION: Data-Driven ThinkingCampaign Planning: Rolling With The Punches
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Connie Del Bono, programmatic associate director at Croud. The industry was already contending with changing privacy regulations and the hunt for a cookie alternative when COVID-19 added another array of […]
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Quibi Disappoints Advertisers; Some Upfront Discussions Forego Outcomes-Based Campaigns
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Not What We Signed Up For PepsiCo, Taco Bell, AB In-Bev, Walmart and other advertisers are seeking to renegotiate or defer payments to Quibi due to lackluster performance or the pandemic’s impacts on their business. Brands paid up to $150 million for a debut […]
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OPINION: Data-Driven ThinkingCookieless Web: 3 Areas To Watch In The Second Half Of 2020
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Andrew Sandoval, director of biddable media, The Media Kitchen. Earlier this year, Google announced Chrome would become the last of the big three browsers to block third-party cookies. Although the banning of […]
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OPINION: On TV & VideoHow TV Advertisers Can Prepare For The 2020 Election Cycle
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Philip Inghelbrecht, co-founder and CEO at Tatari. With the 2020 presidential election only a few months away, it is time for advertisers to take stock and bake the usual inventory tightness into their media […]
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2020 Election Moves Online; Amazon’s Audible Makes Podcast Push
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Digital Election The 2020 campaign is happening online. Trump has recreated the appeal of his rallies on the “Trump 2020” app, which highlights programming from right-leaning news organizations. His team also hosts nightly webcasts on Facebook and Twitter. Trump’s outlandishness and media dominance […]
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OPINION: Data-Driven ThinkingWhile We Work Remotely, These Data Science Innovators Keep Ad Tech Moving
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tom Weiss, chief technology officer and chief data scientist at Dativa. While we’re still largely confined to our homes, frequently glued to our screens, ads supporting the bulk of online content […]