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Articles By Staff
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Nothing A Day Keeps Amazon Away; HBO Max Hits Max Panic
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Brains, Brawn And Amazon Amazon’s next biggest competitor is … CVS? Amazon is placing bids on home health services provider Signify Health just one month after it bought One Medical Clinics for $4 billion, which CVS also had its eye on. Apparently, the more […]
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HBO Taps Roku Because It Needs A Boost; The In-App Browser Abomination
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. HBO Maxed Out Warner Bros. Discovery is an awkward forced marriage between two streaming services. But Discovery is already wearing the pants in this relationship. The original content slate for Discovery+ is going strong, while Warner Media’s HBO Max is taking cut after cut. […]
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Oracle Advertising Misread The Crystal Ball; Streaming Takes TV’s Crown
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Did The Oracle Get It Wrong? Is it time to call it on Oracle Advertising? The group had painful layoffs this summer and has fallen behind rivals, Insider reports. Oracle spent $4 billion to package BlueKai, Datalogix, Moat and more into what’s now […]
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Mediaocean Swims To CTV; Shopping Ad Product News Spans Social
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A Vast Ocean Mediaocean is planning to acquire video ad rendering company Imposium to boost its CTV ad product. Although Mediaocean has deep roots in software for TV ad management and analytics, it’s evolved to embrace CTV and digital over the past year. (The […]
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Panels And Publishers Have A Love-Hate Relationship; Google’s Sleeping On Its Scam Problem
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Back To The Scoreboard Ad tech is revisiting panels. In some cases, that also means revisiting Nielsen. Amazon Prime, which has exclusive airing rights to the NFL’s “Thursday Night Football,” signed a three-year deal with Nielsen on Tuesday to do audience measurement for […]
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Before ATT, Apple Tried – And Failed – To Change Facebook; Good Times For Ecommerce Tech
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Fair Share In the years before Apple dropped its AppTrackingTransparency (ATT) framework on the industry’s head like a ton of bricks, the company discussed a possible special arrangement with Facebook to cut Apple in on a slice of Facebook’s revenue, The Wall Street […]
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Google Wrestles With Political Email Filters; New FTC Commissioner Takes A Stance On Location Data
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Spam And Regs Google submitted a proposal to the Federal Election Commission earlier this month for an idea to allow authorized political emails to go directly to Gmail inboxes without the risk of its filters putting the message into spam. Google’s attorney said in […]
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Chicken Soup Shoulders Into Streaming; Google Spreads The Sand(box)
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Soup To Box Did you know Chicken Soup for the Soul has a streaming service? Well, it does, and now it also owns Redbox – it paid $375 million for the 20-year-old movie rental kiosk and closed the deal Thursday, the same day it […]
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Is Netflix Losing On Games?; Nielsen Gets Territorial
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Games Or Gains? Gaming on Netflix isn’t taking off. That’s hardly surprising – you may very well not even have known Netflix has gaming. And that’s a problem for Netflix, which is looking to increase its subscriber base (or at least keep existing subscribers […]
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Walmart Plus Plus Some Other Plus; The VAB Goes Paneling For Gold
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Plus Interest The idea of a “subscription economy” has grown beyond news and entertainment – and as subscription-based relationships become more valuable, it creates a new way for businesses to work together. Case in point: Walmart talked to Comcast, Paramount and Disney execs about a […]