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Google In The News; Comcast Considers A New Smart TV For Its Living Room
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Googling Through The Headlines Google flooded the zone with news and interviews this week. On the transparency front, one announcement that will impact ad tech is Google Ad Manager’s new “Revenue Verification Report.” GAM, the Google SSP, will look into buy-side gross revenue […]
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The Most Valuable Sites You’ve Never Heard Of; Facebook Tries Not To Piss Off Its Users
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. B2B Goes Back To Basics B2B publishers, intent-based media, SEO sites: They’re the biggest media companies you’ve never heard of, according to Brian Morrissey at The Rebooting. It’s a category that gets little attention – at least not compared to the likes of Vox […]
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Apple’s Half-Hearted Concession To Devs And Lawmakers; Roe v. Wading Into The Muck Now
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Ripe For Change Earlier this year, as part of a concession to antitrust regulators, Apple started allowing certain developers to avoid paying its 30% App Store fee by redirecting users to external sites in order to subscribe – and now Netflix is taking advantage. Previously, […]
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Nielsen ONE Depends On Nielsen’s Four Screens; Why Retail Media Will Not Be Stopped
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Through The Tube Nielsen has another horse in the measurement race, and this one’s name is Good Ol’ YouTube. Nielsen’s new Four-Screen Ad Deduplication product allows media buyers to compare their reach on YouTube across desktop, mobile, CTV and their linear audiences to reduce […]
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The Shein Machine; The First Shots In The Brand-Safety War On Fox
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Pronounced She-In, As In “Ooh … She In Trouble Now” The fast-fashion company Shein, a gigantic but secretive Chinese manufacturer of fast fashion, is getting a lot of attention. Which Shein both does and does not want. On the plus side, Shein has […]
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It’s Time For Another AdExchanger Comic Caption Contest!
🏆 We’re hosting our next comic caption contest. 🏆 Submit your caption idea by 5 p.m. ET on Tuesday, July 25, for the chance to win a free ticket to Programmatic I/O New York in October.
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CTV Is A Dragon, But With Or Without A Tail?; And Is It Privacy Tech Or Privacy Theater?
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. VideoLift Breaking into connected TV isn’t easy. It takes hard-earned partnerships with dominant distributors like Netflix or Disney. TripleLift has been attempting to shoulder its way into CTV for some time by insisting that native ad formats work in CTV despite being relatively new. […]
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To Understand Where TV Is Going, Track The NFL; Ad Buyers Grapple With Real Data Emissions
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Game-Changer The NFL has a history of media and marketing innovation. If we’re keeping score, it was the first sports league to reach every TV in America, the first to invest in studio-style production and the first to mic players on the field. […]
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Money Well Spent On Time Spent Streaming; More Retail Remedies For DTC
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Going With The Stream Broadcasters are all-in on streaming subscriptions as the metric du jour, but they are still awkwardly adapting to the market. Linear TV bundles are lucrative – especially compared to streaming services that lose billions per year. But programmers can’t (or […]
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Could Amazon Ditch Private-Label Brands?; Bringing Super-Highway Fees To Big Tech
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Amazon’s Private Parts Amazon has been reducing the number of private-label products it sells, and leaders have also “discussed the possibility of exiting the private-label business entirely,” The Wall Street Journal reports. Many Amazon private-label product lines have slow or diminishing sales. But there’s […]