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Fox Corp. Buys Tubi; Big Tech Unites To Fight Coronavirus
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Latest Contender Fox Corp. didn’t have its own streaming platform, so it used the sale of its stake in Roku to buy Tubi. The $440 million acquisition puts Tubi’s ad-supported streaming platform in direct competition with ViacomCBS’ Pluto TV, Comcast’s Xumu and Sony’s […]
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OPINION: Data-Driven ThinkingAssessing The COVID-19 Impact On The 2020 M&A Markets
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jay MacDonald, CEO and managing partner at Digital Capital Advisors. Everyone take a deep breath – and exhale. Entrepreneurs, investors and board members are now synthesizing the potential ramifications of […]
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Content Consumption During COVID-19; More On Brian Lesser’s Exit From AT&T
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Mobile Response People forced into quarantine, isolation or however you want to put it are boosting overall content consumption in the United States. Live television is still down year over year, from three hours and 44 minutes per day to three hours and 27 […]
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OPINION: Data-Driven ThinkingIn The Face Of An Economic Downturn, Programmatic May Be Well Positioned
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Michael Lehman, senior vice president, head of global supply at TripleLift. Prior to the first report of the coronavirus in late December, many had speculated for the better part of […]
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TV Cancellation Impact; Etsy Tries Ads
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Not Very Sporting The sudden absence of live sports in television schedules has thrown broadcasters for a loop, with billions of dollars in rights fees and ad commitments on the line. But the most consequential effect may be a swing of users from linear-TV […]
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OPINION: The Sell SiderShining A Light On The Darker Side Of Bid Shading
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Danny Spears, chief operations officer at The Ozone Project. With better practices in programmatic advertising rapidly replacing the persistent problems of the past, we must call out and challenge things that stand in the way […]
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Networks Cancel Upfronts. Does It Matter?
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. All The Canceled Upfronts ViacomCBS, NBCU, WarnerMedia/Xandr and Roku all said Thursday that, due to fears around COVID-19, they’re canceling their live upfront events in favor of video presentations. Read more. The upfronts weren’t the only big events affected. The ANA canceled its Media […]
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OPINION: Data-Driven ThinkingIn A Cookieless World, The Media Experience Will Be King
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jamie Seltzer, global managing director, mar tech and data strategy, at Havas Media Group. Cookies allow advertisers to know how their ads are performing and, more importantly, where to invest […]
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Clorox Suspends Ads As Amazon Inventory Runs Scarce; How Services Providers Surpass Product Companies
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Disinfect Ads The coronavirus has led companies in certain categories to halt advertising, some (such as cruise providers) because demand has evaporated and others because supply has evaporated. “Clorox confirmed that as stores of its cleaning products dry up online, it has pulled back […]
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OPINION: Data-Driven ThinkingCoronavirus Underscores The Need For An Ad Industry Crisis Response Team
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Joshua Lowcock, chief digital and global brand safety officer at UM Worldwide. The unprecedented public health challenge of the coronavirus is also uncovering the challenges facing the ad tech industry around […]
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Cannes Has A Contingency Plan; WaPo And Vox Expand Ad Tech Businesses
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Cannes Contingency As global events continue to get canceled due to fears of spreading the coronavirus known as COVID-19, the advertising industry is waiting with bated breath for news about Cannes. For now, the ad conference on the Riviera is on for its usual […]
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OPINION: Data-Driven ThinkingTo Thrive In Programmatic's 3rd Epoch, We Must Rethink Partners And The Tech Layer
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Maja Milicevic, co-founder and principal at Sparrow Advisers. If you want to make an ad tech professional laugh, ask them about the resilience of advertising networks. While some may openly joke […]
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NBCU Quietly Sold Snapchat Stake; Twitter CEO Dorsey Evades Ouster Attempt By Activist Investor
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Gone In A Snap NBCUniversal quietly sold its $500 million stake in Snapchat stock late last year to rebalance its portfolio toward streaming media. The broadcaster invested in Snapchat during its IPO three years ago to expand the network’s digital presence. Since then, NBCU […]
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OPINION: On TV & VideoIt’s Time For B2B Marketers To Get Off The Advanced TV Sidelines
“On TV and Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Brienna Pinnow, co-founder at Blinc Digital Group. Advanced TV advertising promises marketers better targeting and measurement capabilities, underpinned by rich viewer data. Not only are Americans flocking to the services and devices that deliver […]
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SXSW Canceled; Grindr Sold For $608.5M
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. SXSW Canceled Add SXSW to the spate of festivals, conferences and gatherings canceled due to COVID-19 fears. SXSW was scheduled to start next Friday, but festival organizers pulled the plug following public pressure and a host of companies – including Netflix and Amazon – […]
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OPINION: The Sell SiderWhat Should Replace The Third-Party Cookie? It Depends On Who You Ask.
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Premesh Purayil, chief technology officer at Ranker. At the IAB’s recent annual leadership meeting, it seemed that advertisers and publishers were fond of saying, “first-party data is the new currency,” while all the vendors […]
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OPINION: Data-Driven ThinkingA Marketer's Wish List For Supply-Path Transparency
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ben Epstein, engagement manager at Jounce Media. The near-universal deployment of publisher ads.txt and app-ads.txt files and the equally wide deployment of exchange sellers.json files brings a much needed dose […]
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Coronavirus Dents Travel Advertising; Olympics In The Balance
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Hang On St. Christopher Google’s travel advertising business (along with the travel marketing vertical in general) could be severely disrupted by the impacts of COVID-19, the disease caused by the new coronavirus. Spending on travel search ads may drop by $1 billion in Q1 […]
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How The Humble Corporate Website Can Fuel Audience-Centric Performance Marketing
“Brand Aware” explores the data-driven digital ad ecosystem from the marketer’s point of view. Today’s column is written by Sachin Puri, vice president of growth marketing at McAfee. Digital media is quickly evolving, but many brand websites are still catching up with the pace of innovations in outbound marketing. Sites are still overloaded with tags, aren’t […]
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Quibi Raises $750M; Snap's Audience Network Enters Beta
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Big Checks For Quibi Quibi, the short-form mobile video app set to launch in April, closed a $750 million round of financing, bringing its total funding to $1.75 billion. The company raised $1 billion in its first funding round in 2018 and planned to […]
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Coronavirus Takes Toll On Ad Industry; Gattinella Resigns As Double Verify CEO
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. 2020 Is Canceled The coronavirus news hits keep on coming. Google canceled the “physical” aspects of its annual I/O developers conference, scheduled for May 12-14, 9to5Google reports. Facebook and Twitter pulled out of SXSW, as did large media and brand partners Mashable and Intel. […]
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OPINION: Data-Driven ThinkingTo Thrive In 2022, Media Buyers Must Reassess Their Marketing Strategies Now
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jeff Turner, head of ad product for RED at The Washington Post. For the digital advertising industry, 2019 was a year publishers, media buyers and ad tech vendors spent predicting how […]
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FTC To Scrutinize Big Tech’s Smaller Acquisitions Of Yore; AT&T Adds New Set-Top TV Service
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Let’s Review Big tech companies are going under the microscope for some of their smaller, long-ago acquisitions. The FTC said it would conduct a review of deals that have been approved, particularly targeting low-cap deals that provided vast power in the market. And last […]
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OPINION: On TV & VideoThe Other Streaming Battle
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Raquel Rosenthal, CEO at Digilant. Connected TV (CTV) is attractive to advertisers looking for ways to combine TV’s compelling brand storytelling with a digital marketing approach that can better target and measure those messages […]
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Walmart Targets Amazon Prime; Coronavirus Disrupts Tech And Agency Travel
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Empire Strikes Back Amazon Prime smashed brick-and-mortar retail with a combination of price discounts, speedy shipping guarantees and a raft of other benefits, with the biggest being the Prime Video streaming service. Now Walmart plans to launch a paid membership service with a focus […]
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OPINION: The Sell SiderMedia, Not Ad Slots, Is The Product
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Alessandro De Zanche, an audience and data strategy consultant. Many media owners still struggle to see the long-term opportunity in front of them. But I am filled with hope when I hear that some […]
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Brands Lean In To TikTok; FCC May Fine Telcos For Weak Location Data Safeguards
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. What Makes It Tik? A story by Bloomberg’s Kurt Wagner and Sarah Frier examines the intense sharing activity on TikTok, where successful marketing campaigns can get billions of views. “This type of virality just does not happen on Instagram or Facebook or YouTube,” said […]
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Brands Are Probably Paying Multiple Times For The Same Data
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ocean Fine, senior vice president of sales and demand at Factual. What if you found out you were paying for your cell phone data plan twice every month but didn’t know it? […]
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CMOs Vs CTOs; Ads Get A Boost In Google Maps
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Mark It Down A 2019 report in the Harvard Business Review declared that marketing has lost prominence within the overall business hierarchy, based on US ad expenditures decreasing. Two of its authors revisited the topic in a new article, noting, “Many scholars and practitioners […]
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The Honest Ads Act Charts A Path For Political Advertising
“AdExchanger Politics” is a regular column tracking developments in the 2020 political campaign cycle. Today’s column is written by Daniel Sepulveda, senior vice president for policy and advocacy at MediaMath. Lawmakers and industry leaders have not yet reached consensus on digital political advertising rules. As a result, no one is satisfied with the platforms’ varying […]