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AdExchanger
Articles By Staff
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Can The ‘New Paramount’ Succeed?; The Case For Spinning Out YouTube
Paramount Global finally agreed to merge with Skydance Media, but it’s not out of the woods yet. Plus, is YouTube really worth $455 billion?
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Xandr Can’t Find Who It Doesn’t Know; The New Teenage Wasteland
Ad tech faces a GDPR compliance paradox. Plus, TikTok will make it harder to target teenagers and plans to give users more control.
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Will EA Be The New Ad Network?; These Teeth Are Real I Can Prove It
Electronic Arts is done slow-rolling into advertising. Plus, Sensodyne is experimenting with “content credentials” for its digital ads.
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Did Yahoo And The Trade Desk Bury The Hatchet?; TV Buyers Can’t Quit Nielsen
Yahoo may have earned itself a stay of execution with The Trade Desk. Plus, TV buyers are clinging to Nielsen for yet another upfront season.
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Google Gives Retailers Its Seal Of Approval; The Benefits Of Brands Getting Political
Google is testing a new badge for shopping-related searches on some mobile devices. Plus, should brands have political opinions?
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TV Buyers And Sellers Are Still Haggling Over CPMs; Meta Is (Back) On The Hot Seat
Upfront negotiations might take longer than normal this year. Plus, Meta is already in hot water with the EU’s new digital regulations.
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Nobody Escapes The Amazon; Hollywood And Madison Avenue, Not Fast Friends
Amazon is the king of retail media, but others are growing into worthy contenders. Plus: Movies aren’t making many upfront deals.
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Why Mix Modeling Isn’t Enough; The New Sports Ad Arbitrage
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The MMM Transplant Some call it media mix modeling; others call it marketing mix modeling. Regardless, there’s a noticeable uptick in advertisers incorporating MMM into ad measurement programs. But MMM is old fashioned. It doesn’t involve user-level data, takes weeks (if not months) to […]
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AdMonsters And AdExchanger Partner With Prohaska Consulting To Launch Ad Tech Accelerator
Meet the Ad Tech Accelerator, a new executive training series from AdMonsters and AdExchanger that will provide credentialing for publisher, agency and brand executives.
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Is Social Media Still Cool?; Claritas Searches For A Buyer
Social media companies don’t want to be called “social media” anymore. Plus: Claritas has hired Jefferies as a banker and is pursuing a sale.