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DOJ Rejects Google’s Antitrust Concessions; Instacart+ Plugs Into The Retail Media Network Network
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. No Compromise For Google Google’s reported offer to US regulators as a bid to avoid an antitrust suit was to spin off part of its ad business. But that news apparently landed with a thud. The Department of Justice is poised to move […]
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We Have A Winner! (And It’s Microsoft); Can TikTok Steal Google’s Search Lunch?
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Get The Net! Corks are popping in Redmond, Washington, home of Microsoft, after news that Netflix selected Microsoft Advertising as the global sales and technology partner for its ad business. “Microsoft has the proven ability to support all our advertising needs as we work […]
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Subscription Conniptions; And Why Streaming Platforms Have Issues With Ad Volume
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Death By A Thousand Subscriptions News subscriptions. OK. Entertainment subscriptions, sure. Gaming subscriptions … I can see it. But subscriptions have now taken over the economy. This year, Sweetgreen and Taco Bell started testing subscription offers, and Alaska Airlines also began testing a subscription […]
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Netflix Seeks Top Exec For Its Ad Business; Facebook Shifts Algorithm To Mimic TikTok
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Get The Net Netflix isn’t just vetting third-party vendors for its pre-launch ad business (though it is vetting vendors, to be clear). The streaming leader is on the hunt for an executive to lead its incubating advertising business, The Wall Street Journal reports. […]
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Google Offers To Spin Out Its Ad Tech?!; And Meta May Be Up Next
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Can A Tiger Change Its Stripes? Google offered to split its ad tech business into a stand-alone company (owned by Alphabet) as a concession to divert an antitrust suit, The Wall Street Journal reports. It’s unclear which products Google would transfer – although […]
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Influencers Make Bank During A Recession; Planned Parenthood Pours Money Into Meta
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Positive Influence Recession-wary brands are redirecting ad spend away from Google Search and Facebook and toward influencer marketing, Marketing Brew reports. Influencer marketing is more effective than other media channels right now, according to Junior Pence, CMO of Peace Out, a skincare brand […]
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If Minions Don’t Conquer The World, Brands Will; Criteo Is Back From The Brink
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Hungry For More The movie “Minions: The Rise of Gru” would be a box office hit even without swarms of TikTok-obsessed users – aka “Gentleminions” – showing up to screenings dressed in suits. That’s organic. But the Minions marketing team is also going to […]
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EU Officially Passes The DSA And DMA; Will Social Shopping Ever Become A Thing?
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Out Of The Blocs The European Parliament has voted decisively to sign two pieces of landmark legislation into law. The Digital Services Act (DSA) and the Digital Markets Act (DMA) both regulate online platform businesses much more aggressively. The DMA targets gatekeeper platforms (namely […]
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TikTok Took On Social – Next Up Is TV; Millennials Will be Haunted By Nostalgia Brands
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. TikTok, TikTok Everywhere While other social platforms emulate TikTok’s short-form video tactics, TikTok is trying to be more like TV. (Really, it doesn’t consider itself a social media platform.) Extending the max video length to ten minutes earlier this year was one move. TikTok […]
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NBCU Struts Like A Peacock After Upfronts Haul; The Volunteers Who Keep The Internet Humming
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Paid Upfront NBCUniversal says this year’s upfronts was its highest-grossing since Comcast acquired the programmer in 2013. Unsurprisingly, streaming media helped break the record. Of NBCU’s $7 billion in ad commitments, per a release, $1 billion is earmarked for its AVOD service Peacock […]