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Let’s Write An Obit For Ad-Based Death Sites; Amazon Go Go Go, Ramping Up Store-Based Ad Tech Chops
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Programmatic Grave Robbers Caity Weaver, a New York Times Magazine writer, shined a light on a gross and morbid open web practice – death-related news as an online advertising funnel. Weaver paid $900 to publish an obituary for her mother in her local paper. […]
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Slicing And Dicing Your Way To Nothing; Vogel’s Advice For Publisher Moguls
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Personalization Delusion The ability to dynamically scale creative and A/B test dozens – even hundreds – of ad campaign permutations, all potentially targeting specific audience types, has led marketers away from making a single piece of creative that stands alone and appeals to as […]
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Crisis Centers At The Center Of A Crisis; To Release On-Demand Or In-Theater (That Is The Question)
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Hypocritic Oath Crisis pregnancy centers, a deceptive moniker for anti-abortion nonprofit groups that target women seeking medical services and/or abortion providers, are sharpening their ad tech chops as they take advantage of new laws targeting abortion providers and the women who seek abortions, […]
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Lawmakers Call On FTC To Regulate Apple And Google; Biz Journalism Bounces Back
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Supremely Disturbing Apple and Google (although primarily Apple) have been roiling developers with anti-tracking policies and initiatives, like the AppTrackingTransparency framework on iOS and the Android Privacy Sandbox. But that hasn’t kept them out of the regulatory spotlight. Au contraire. Lawmakers are calling for […]
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Shopify Isn’t All In On Ads (Yet); Universal Music Joins The Media Network Parade
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Shopify Is ‘Just Browsing’ Ads Shopify held its twice-annual road map update event this week. Shopify Editions, as the get-together is called, offered up a handful of tantalizing tidbits for industry observers awaiting news of a consolidated Shopify ad platform. In May, there […]
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An Update (Or Not) On Search Engines; Interpreting Apple’s Talmudic Privacy Policies
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Search Continues Brave published a first-year recap of its search engine. It logged 2.5 billion queries and now claims a “level of quality” that competes with Google or Bing – though Brave is a blip in terms of market share. People have thrown […]
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Ad Tech Covets Rosé With Netflix; Tremor Shakes Things Up
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Get Connected The coveted prizes in programmatic right now are exclusive CTV contracts. In Cannes, the crème de la crème for handshakers and lunch-takers is Netflix. Google is meeting with Netflix there, Ad Age reports, and is an obvious choice as Netflix purportedly […]
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Snapchat Tests Subs To Make Up Lost iOS Ad Revenue; Big Things Come In Short Packages
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. One Plus One Plus One Plus One Plus … Snapchat is testing a paid subscription service called … wait for it … Snapchat+. It would cost about $5 per month or $50 per year. Details were first posted to Twitter by mobile researcher Alessandro […]
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Must Hospitals Rethink The Meta Pixel?; Reddit Taps DoubleVerify As Brand Safety Go-To
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Hashing Out HIPAA Facebook marketing pixels are ubiquitous. And hospitals are marketers. But are hospitals sending protected data in Meta site tags? The Markup tested the sites of 100 top hospitals in America and found 33 of them sent health data (including the reason […]
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Nielsen Still Trying To Reach (The) ONE; Apple Flexes Its Cash Advantage
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. ONE Thing To Rule Them All After a quiet stretch, Nielsen has new details on Nielsen ONE, its cross-device, cross-channel video rating product that began alpha tests last December. But Nielsen ONE isn’t slated to be generally available until 2024, and alternate currency providers […]