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The Long Arc Of WaPo Revenue Leans Toward SaaS; Google Comes To Grips With More Chaos
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Mix Of Arc And Science Arc XP, The Washington Post’s subscription software publisher monetization business, has had outside sales interest in the low nine figures, Axios reports, if it were to spin off the business. But the Post isn’t interested. “I personally think […]
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Whoa! Is Third-Party YouTube Advertising Back?; Peaches And Crea … tive Automation M&A Spree
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Google’s $18 Billion Offer Almost exactly one year ago, the EU began an antitrust inquiry into whether Google restricts access to the cross-site web and app data it uses to benefit its own products. Specifically, the European Commission examined how Google forces advertisers […]
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Google Performance Max Will Eat The World; Subscribe And Stay (Pretty Please)
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Performance Maxin’ And Relaxin’ Performance Max may be the most important name in ad tech that many people in ad tech have never heard of (unless you read this newsletter, of course). PMax, as the cool kids call it, is Google’s new optimization product. […]
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Why Babylist Is One Of The Most Interesting Ecomm Plays; Check My Ads Sets Its Sights On Fox
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Baby Steps Babylist began as a registry to combine a gift registry and services (like helping new parents by arranging dog walks) with an affiliate revenue model. Although the approach worked well, 85% of Babylist’s sales went to a single retail partner, CEO […]
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Roku Stars In The Pre-Cannes Gossip; Don’t Sleep On Automattic
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. All Systems Ro’ Roku insiders are abuzz about a potential acquisition by Netflix, Insider reports. There’s no firm reporting of a deal, or even of negotiations. But two employees say Roku abruptly closed the trading window to sell vested stock. That kind of trading […]
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Retailer Ad Platforms Integrate The Web; Vox Media Enters The SSP Biz
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Brick By Brick-And-Mortar The march of the retail media networks cannot be stopped. Dollar General on Tuesday announced a rebrand of its advertising business, now DGMN (for Dollar General Media Network), to extend its data to ad-buying across the web. According to the […]
Tagged in:- adobe
- amazon
- Armando Pérez
- Asmirh Davis
- Concert
- Concert SSP
- Curbed
- DGMN
- Dollar General
- Dollar General Media Network
- EDO
- Edward Norton
- Flywheel Digital
- Forte
- Goodway Group
- Google Ad Manager
- Group Nine
- Home Depot
- kenshoo
- Kristen Bell
- Kroger Precision Media
- LiveRamp
- Majority
- Maximum Effort
- Michael B. Jordan
- MNTN
- New York Magazine
- OpenPath
- Pacvue
- Pitbull
- Ryan Reynolds
- Shaquille O’Neal
- Skai
- Spike Lee
- SteelHouse
- Target
- the trade desk
- Unified ID 2.0
- VM Connect
- Vox Media
- Walmart
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Is This The End For Open Bidding?; B2B Software Co’s Are Getting Into News And Video
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Whoop Deduped Open Bidding, Google’s alternative to header bidding that maintains its high take rate, has been in the hot seat since last year, after a state-led antitrust suit revealed the lengths to which Google went to stymie header-bidding adoption. The Trade Desk cranked […]
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TikTok Intros Subscription Comedy Show; And TikTok Is The New Music Chart-Topper
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. TikTok TV Last week, TikTok announced a new comedy docuseries you’ll have to pay to watch. Wait, what? It was only a matter of time before TikTok launched its subscription show. TikTok, which prefers not to be called a social media platform, thank you […]
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Senators Fight Over A Consumer’s Right To Sue Businesses; Will Apple End Fingerprinting?
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. So Sue Me One of the myriad sticking points standing in the way of a US federal privacy law is the question of whether people will be able to sue tech companies in open court. Terms of service often stipulate that signatories give […]
Tagged in:- alphabet
- App Tracking Transparency
- apple
- david hahn
- Dreamscape
- Embee Mobile
- Eric Seufert
- fingerprinting
- GTCR
- integral ad science
- iOS
- IP address
- Maria Cantwell
- Max Schrems
- Meta
- Michael Iantosca
- microsoft
- Pathmatics
- Rank Ranger
- Scott Knoll
- Senate Committee on Commerce Science and Transportation
- Sensor Tower
- Similarweb
- SKAdNetwork
- SMI
- SQAD
- Standard Media Index
- US Chamber of Commerce
- WWDC 2022
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Google TV’s New iOS App Is A Data Coup; The Sandbox Isn’t For Playing – It’s For Boxing
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. TV Spree “When it’s time to unwind and watch TV, I always sit down with my two must-haves: my favorite snack and my smartphone,” Google TV product manager Hanwook Kim writes in a Google blog post on Wednesday, announcing a new iOS app that […]