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Articles By Staff
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Apple Has Big Surprises In Store; Google’s News Deals Down Under
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. WWD-See It To Believe It Ad tech is on tenterhooks waiting for privacy-related news from Apple’s upcoming Worldwide Developers Conference next week. Sandwiched between glitzy announcements about shiny new products and hardware, many expect a momentous mention as to whether Apple will start […]
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Amazon Is On Its First Madison Ave Charm Offensive; Giving Agencies Their Due
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Advertising Amazon Amazon is a top-10 global ad business, and it’s been able to achieve that status without doing all the things that platforms typically do to butter up the guys with the budget (feting advertisers with open bars and hosting glitzy, star-studded events). […]
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Meta Airs Its ATT Grievances; Google Is Under Investigation In The UK (Again)
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Since You Asked … When the National Telecommunications and Information Administration (NTIA) asked what tech companies thought of Apple, Meta happily chimed in. Meta, which has lost billions of dollars due to Apple’s new tracking prompt, says its ability to innovate has been […]
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A Marketer’s PET Peeve; Edtech, Meet Ad Tech (And Its Tracking Scandals)
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. PET Lovers Privacy-enhancing technologies (PETs) are the industry’s latest attempt to program privacy compliance into data-driven advertising. But it’s not enough to just hire a vendor and check privacy off your to-do list. “Technology is not a silver bullet – internal governance needs to […]
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Snap Warns It Will Miss Q2 Targets; Meta Releases Political Ad Targeting Data
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Oh, Snap Snap warned investors this week that it will miss its one-month-old revenue target, tumbling shares by more than 40% in what may be a harbinger for the industry, CNBC reports. “Since we issued guidance on April 21, 2022, the macroeconomic environment has […]
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Is TikTok Game For An App Store Dispute?; GDPR’s Bark Is Worse Than Its Bite
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Game On TikTok is testing in-app games in Vietnam and plans to push further into gaming, starting with Southeast Asia, sources tell Reuters. People can already share gameplay content on TikTok – like a video of them from Twitch, for example – but there are […]
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Retail Media Rookies Want Theirs; L’Oréal Pays To Take Down Paywalls In Brazil
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Retail Media Mania Feels like everyone and their Marriott – I mean, their mother – is or has a media network now. At its Digital Media Summit last week, LUMA Partners projected that retail media alone will be a $60 billion market by 2024, […]
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Senate Bill Seeks To Break Up Google; Yahoo Sues Data Scientist Hired Away By The Trade Desk
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Break The Chain A new antitrust bill on the Hill is going straight for Google’s jugular. On Thursday, a group of mainly GOP senators led by Mike Lee (R-UT), with some Democrat support, introduced the Competition and Transparency in Digital Advertising Act, which aims […]
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The Powers Of Creation, When It Comes To Creative; Facebook’s A Whale … A Beached Whale
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Vibe Wars TikTok has launched an ad product called Branded Mission, which identifies potential influencers and puts paid media behind content even if it isn’t part of a campaign. “Turn top-performing videos into ads,” is how TikTok puts it in a release. […]
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Putting The Supported In Ad-Supported; Google Turns To ‘Share Tactics’ In Canada Lobbying
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Four-Minute Mile Details of the new Disney+ ad-supported tier are leaking as Disney lays the groundwork for its upfronts sales pitch. For one thing, Disney+ will carry about four minutes of commercials per hour, with zero ads for preschooler-aged accounts, The Wall […]