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Articles By Staff
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Apple Tightens ITP Screws; More CMOs On The Go
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Safari’s Google Assist Apple cranked up its Intelligent Tracking Prevention (ITP) controls yet again, this time in ways that make it harder to classify users based on web content and site data. Read the WebKit blog post about the updates. All cross-site tracking requests […]
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5 Questions For Political Ad Disclosure Advocates
“AdExchanger Politics” is a regular column tracking developments in the 2020 political campaign cycle. Today’s column is written by Jordan Lieberman, general manager of political and public affairs at A4. Dear proponents of political digital disclosure: I have some questions for you. Regulating paid political speech is hard, and nobody has gotten it right. Earlier […]
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Headwinds For DTC Brands; Tailwinds For Big Tech
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Store Of Value Many direct-to-consumer brands haven’t been able to maintain growth rates or flip to profitability. It’s been more than three years since Unilever dropped $1 billion on the men’s grooming brand Dollar Shave Club, and that business is still losing money, The […]
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OPINION: Data-Driven ThinkingIndependent Ad Tech’s 2020 ‘Gap Year’ Will Help It Long Term
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jay Friedman, president and partner at Goodway Group. Some kids go straight from high school to Harvard. Others take a gap year to “find themselves,” tinker in their friend’s garage or simply […]
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The Falling Value Of Safari Impressions; The Rise Of Influencer TV
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Wages Of ITP Apple’s long-running effort to stamp out targeted ads on its services has been remarkably effective. Apple’s privacy crusade kicked off in September 2017 with the introduction of Intelligent Tracking Prevention for Safari. Now, two years later, the value of a Safari […]
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OPINION: Data-Driven ThinkingPrivacy, Cookies And Personalization: Ad Tech Needs To Get Over It
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Dan Linton, global data privacy officer at W2O Group. Bemoaning the impending sunsetting of the advertising cookie and decrying the supposed cognitive dissonance of consumers wanting more personalization and privacy at […]
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OPINION: On TV & VideoMore Critical Thinking Is Needed In TV Attribution
“On TV and Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Maggie Zhang, executive vice president of video research and insights at Dentsu Aegis Network. Nowadays, anyone can easily find enthusiastic advocates for TV attribution at every turn, myself included. As we celebrate the newfound capabilities to […]
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How Influencers Drive Make-Up Sales; Amazon Ad VP Colleen Aubrey Joins Jeff Bezos' Inner Circle
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Smoky Eye How did eye shadow palettes worthy of a paint studio become the most sought-after item on teen wish lists this year? Influencers, of course. A YouTube tutorial, Instagram Story and a trending topic on Twitter powered more than a million purchases in […]
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OPINION: The Sell SiderA Subprime Content Crisis
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Brendan Spain, vice president of advertising for the Americas at the Financial Times. The subprime mortgage crisis of 2008 came to a head when mortgage-backed securities that had received AAA ratings were jammed with […]
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Facebook Sues Over Ads Linked To Malware; DOOH Is On The Rise
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Politically Incorrect Facing major pushback on its policy, Facebook is considering labeling political ads to indicate whether or not they have been fact-checked. Neither Democrats nor Republicans are pleased with the solution, feeling it could hurt their ability to reach and mobilize voters, The […]
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OPINION: Data-Driven ThinkingTech Agnostic Vs. Tech Objective
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Matt Greitzer, co-founder at Actable Data. The onslaught of technology companies disrupting the marketing services landscape continues unabated. Despite consolidation – and some capitulation – in advertising technology, the adjacent […]
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Unilever Anoints A CMO; Benioff Talks Up Salesforce CDP
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. CMO++ Unilever has promoted Conny Braams to Chief Digital and Marketing Officer, replacing legendary CMO Keith Weed. Formerly EVP of Unilever Middle Europe, Braams is taking on the position during a time of rapid change in the marketing org. Unilever CEO Alan Jope, a […]
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Will Political Ad Spend Mean Boom Or Bust For Commercial Advertisers?
“AdExchanger Politics” is a regular column tracking developments in the 2020 political campaign cycle. Today’s column is written by Josh Hare, senior vice president at Viant. Looking forward to 2020, the influx of political advertising dollars will have a substantial impact on how commercial brands can effectively reach audiences. The equal-time rule created by the […]
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Amazon Showcases Ad Strategy For Live Sports; Sprinklr Buys Nanigans' Social Biz
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Prime Sports Dollars Amazon’s ad strategy for the England Premier League game, which it live streamed Tuesday night, sheds light into how the company is thinking about monetizing live sports. Amazon cut the amount of ad space during the game to 13 minutes per […]
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OPINION: Data-Driven ThinkingOpen Measurement: Hold That Victory Lap
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Joseph Ranzenbach, director of product management, mobile and video, at Integral Ad Science. The Open Measurement initiative was created to solve for an industry-level challenge: Consumer attention had gone mobile […]
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Why Political Ad Bans Are Hard; Digital Retail Up Big
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Playing Politics Google’s and Facebook’s political advertising policies have been at the center of a heated debate over election ads. Smaller platforms like Twitter and Pinterest have said they will block political ads, but have discovered how complicated political ad policies can be. Twitter […]
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OPINION: Data-Driven ThinkingBefore We Kill The Cookie, Let’s Ask Why
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Kurt Donnell, president at Freestar. Right or wrong, the general public associates the term “cookie” with a perceived online privacy invasion. But cookies, along with other tracking technologies, provide the […]
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Popeyes Eschews TV To Promote Its Viral Chicken; No More Free CPG Samples From Amazon
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Playing Chicken With TV The success of Popeyes’ recent chicken sandwich launch, which started with a runaway viral Twitter thread, manifested itself in the form of a 10.2% sales boost in its restaurants. The company let that social media wave ride out organically, pulling […]
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OPINION: On TV & VideoAddressing The Kinks Of Addressable TV
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Jane Clarke, managing director and CEO at the Coalition for Innovative Media Measurement (CIMM). Wouldn’t it be nice to have one TV platform for advertisers to use that competes with Google and Facebook? While […]
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Firefox To Block The DigiTrust Universal ID; Apple And Microsoft Are The Kings Of Tech
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Tough Cookie Mozilla, operator of the Firefox web browser, will block the IAB’s DigiTrust ID, an anonymized, cookie-based identifier used by ad tech and media companies, Digiday reports. Firefox has single-digit share in the browser market – just 4% – but it’s a blow to […]
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Foxes Vs. Hedgehogs: Making T-Shaped People
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Andy Littlewood, head of knowledge at MediaCom US. Not many things are linear in 2019, and certainly not when it comes to the complex question of connecting brands with consumers. […]
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US Programmatic To Hit $80B Next Year; New Headaches For TV Ad Buyers
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Programmatic Billions Programmatic advertising in the United States will account for about 84% of digital display in 2019, according to eMarketer. (EMarketer’s definition of digital display includes native ads, social network ads and advertising that shows up on pretty much any internet-connected device). “Over […]
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Retail Headwinds That Are Actually Tailwinds; Facebook Under The Gun On Political Ads
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Retail Wags The Dog A couple of seemingly pessimistic updates for Walmart and Target might actually demonstrate how those retailers are forming more mature strategies for taking on ecommerce … which mainly means Amazon. Target+, the store chain’s third-party marketplace – aka, an […]
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OPINION: The Sell SiderSSPs: The New Ad Tech Chameleon
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Chip Schenck, senior vice president of data and programmatic solutions at Meredith Corp. In the ad tech supply chain, supply-side platforms (SSPs) have traditionally served as a proxy for the publisher, helping manage ad […]
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OPINION: Data-Driven ThinkingIs ‘Do Not Track’ The New ‘Do Not Sell’?
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Richard Eisert, partner at Davis & Gilbert. It’s been more than a month since the California Consumer Privacy Act (CCPA) draft regulations were released by the state attorney general’s office, and […]
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Facebook, Your Move; Spotify Lays Off In Ad Sales
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Disinformation Wars Facebook is under new pressure to secure its ad platform against electoral shenanigans, following Google’s move to restrict targeting options in political ads and Twitter’s outright ban on such ads in October. One option on the table is to prevent advertisers from […]
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OPINION: On TV & VideoThe Ad-Free Disney Plus Wake-Up Call: We Must Scale Universal Addressable TV+ Now
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Tracey Scheppach, CEO at Matter More Media. Since 2003, our industry has been on a journey to build the capabilities to deliver addressable TV. That year, the first addressable linear TV ads were delivered […]
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OPINION: Data-Driven ThinkingWhen Third Comes First
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Karima Zmerli, chief data sciences officer at Wavemaker. Data’s importance can’t be overstated – it informs virtually every corner in the brand marketing ecosystem, from insights to creativity, media usage […]
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IAS Acquires Contextual Targeting Company; CPGs Create Retail Alliances
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. All In Context Integral Ad Science acquired European contextual targeting company ADmantX for an undisclosed amount. Using natural language processing and machine learning, ADmantX identifies the context of an article and whether a piece of content is positive or negative, The Wall Street Journal […]
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OPINION: Data-Driven ThinkingConsent, Not Data, Is The New Oil
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Alessandro De Zanche, an audience and data strategy consultant. Companies’ user data ownership is dead, but we may have not fully realized and accepted it yet. How will privacy trends […]