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Articles By Staff
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Marriott To Launch An Ad Network (Because, Of Course); CTV Prepares For Ad Fraud Growth Pains
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The 1% (No, Not That 1%) Hotel and travel companies are following in the footsteps of others that have embraced advertising revenue, including buy-now-pay-later companies, retailers and delivery startups … not to mention stores that have started repurposing any old surface as a distribution […]
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What’s New In Selling The News; Letitia James Lays Down The Law (Post-Roe)
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Pub Crawl Some ad tech and publisher software companies operate their own media outlets, sometimes as a useful data collection pipeline or as a facade of respectability, so to speak. Minute Media is one hybrid example with digital-native brands, but there’s also the Blackstone-backed […]
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Hollywood Is Weary From The CTV Struggle; What’s New (Newish) And Cool In Podcasts
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Titans Are Tired So many entertainment hubs – Netflix, Amazon Prime and Freevee, Paramount+ and sister app Pluto TV, Apple TV+, HBO Max, Discovery+ and the Disney triumvirate of Hulu, ESPN+ and Disney+ – so little time. Which means there just isn’t […]
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Connecticut Is Now The Fifth State With Its Own Privacy Law; TikTok Time Spent Is Set To Surpass YouTube
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Disconnecticut Connecticut has become the fifth state to pass a data privacy law. The Connecticut Data Privacy Act (CTDPA), effective July 2023, follows in the footsteps of California, Colorado, Virginia and Utah in setting statewide safety rails around consumer data collection. Like its predecessors, […]
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Shopify Gets Into Audiences (But Still Not Ads); EA And FIFA Cut Ties On Long-Time Branding Deal
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Shipshape Shop Late last year, Shopify began testing a prospecting product called Shopify Audiences, and it just graduated to a general release. The product uses Shopify’s “unique perspective on purchasing intent from supporting merchants and their buyers,” according to a release. That’s hardly […]
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Did GDPR Snuff Out European Apps?; CDPs And DMPs Can Be Friends, Maybe
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Lost-Gen Apps A working paper submitted to the National Bureau of Economic Research this month lays out the mathematical case for a “Lost Generation” of mobile businesses following the implementation of GDPR. In the year and a half after GDPR went into effect […]
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Innovid Needs To Innovate; Putting Test-And-Learn To The Test
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Long Live Linear On Friday, Innovid reported its second quarterly earnings since the company went public in December and its first since closing its acquisition of TV measurement provider TVSquared earlier this year. Innovid’s revenue grew 44% YoY to $25.9 million. Excluding TVSquared, Innovid […]
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The Trade Desk Expands Its Direct Publisher Roster; Password-Free Makes Strange Bedfellows
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Path Less Traveled More publishers have signed up for OpenPath, The Trade Desk’s direct buy-to-sell-side integration. Since launching in February, TTD says it’s “registered interest” (interesting turn of phrase) in OpenPath from more than 100 publishers. The latest crop to, uh, register […]
Tagged in:- Affirm
- alphabet
- apple
- BNPL
- BuzzFeed
- CafeMedia
- CNET
- conde nast
- FIDO Alliance
- forbes
- google ad exchange
- Google open bidding
- Libor Michalek
- Lonely Planet
- McClatchy
- Mediavine
- microsoft
- Nexstar digital
- OpenPath
- Red Ventures
- Reuters
- Shein
- The Los Angeles Times
- the trade desk
- The Washington Post
- TikTok
- Tribune Publishing
- w3c
- ZDNet
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Account Sharing Ain’t Just A Netflix Thing; Will Congress Pass A Real Ad Tech Tax?
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Ye Shall Not Password! Password sharing isn’t just a Netflix problem. Streaming platforms have largely held their tongues because account sharing does have its benefits. For example, allowing people to share accounts helps grow a service’s audience base (although some promo subscription prices practically […]
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Are You Fluent In Acronyms?; Google And Microsoft Could Face Search Engine Suit
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Improved Transparency (Sure … ) The Digital Advertising Alliance (DAA) has launched a certification program for addressable media identifiers (AMIs), which have become super important since ATT. If you haven’t heard of AMIs, don’t worry. It’s not a common term, at least not […]
Tagged in:- ami
- ana
- AT&T
- authenticated traffic solution
- Bing
- CDC
- criteo
- DAA
- Digital Advertising Alliance
- DuckDuckGo
- Ecosia
- IAB
- IdentityLink
- LiveRamp
- microsoft
- partnership for responsible addressable media
- PPID
- pram
- prebid
- Prebid Addressability Framework
- Qwant
- RampID
- SafeGraph
- Startpage
- Todd Parsons
- uid
- WFA