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Articles By Staff
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OPINION: Data-Driven ThinkingBrands Can’t Afford To Ignore These 3 UX Pain Points
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Erin Essex, product design manager at Shutterstock. Like chess, cooking and skiing, user experience (UX) can be easily understood but hard to master. It’s simple to comprehend, right? An app […]
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OPINION: On TV & VideoThe MRC Standards For TV Ad Measurement Will Force Technical Upgrades For All
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Ronan Higgins, CEO at TVadSync. The MRC recently released final standards for cross-media audience measurement of TV and Video. These standards will require work for all players in the market to get a passing grade, including […]
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Dunkin' CMO Weisman To Leave; Foursquare CEO Calls For Regulation
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. CMO A Go-Go Dunkin’ CMO Tony Weisman will step down in December after a busy two years at the company. Weisman oversaw a major rebrand (from “Dunkin’ Donuts” to its more general coffee and food focus today), as well as the first overhaul of […]
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Safari Taketh Away (Again); Another Facebook Competitor Rises
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Welcome To The Jungle Safari introduced a new private browsing mode that disables the now-common tactic among news companies of blocking incognito traffic, which they do because readers use private browsing to avoid paywalls. “This will lead to a hard paywall for all readers […]
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The Problems With Identity
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Eric Berry, co-founder and CEO at TripleLift. There are several intersecting issues relating to identity in ad tech today. The challenge is that the solutions often fail to align directly […]
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OPINION: On TV & VideoThe Complicated Balancing Act Of Video Distribution
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Sean Buckley, chief revenue officer at SpotX. The streaming wars have taken a nostalgic turn over the past few months. Subscription services are inking billion-dollar deals for beloved sitcoms such as “Friends,” “Seinfeld” and […]
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OPINION: Data-Driven ThinkingWhat The Retail Apocalypse Left Out: Brick And Mortar's Reinvention
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Mukund Ramachandran, chief marketing officer at Dynamic Yield. Breakneck innovation in ecommerce has flipped the fundamental calculus of retail and punished brands unable to adapt. With once-dominant brands such as Payless […]
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CEO McDermott Exits SAP; GDPR Gives Rise To 'Consent Fraud'
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. McDermott Out Bill McDermott is stepping down as CEO of SAP after nine years leading the company. He will be succeeded by board members and longtime SAP execs Jennifer Morgan and Christian Klein, and he will remain as an adviser until the end of […]
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OPINION: The Sell SiderSome Unsolicited Advice For Surviving The ‘Cookiepocolypse’
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Pete Spande, chief revenue officer and publisher at Insider Inc. The “death of cookies” may be second only to “year of mobile” as ad industry prediction fails. Both forecasts felt tired after too many false […]
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Comic: Get Educated
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
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Political Campaigns Embrace Mobile Location Data; TikTok Rising
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Vote With Your Feet Mobile location data is gaining importance in US politics. Campaigns can now connect supporters at a rally or event to online audiences via mobile device IDs collected at the venue, a popular trick for campaigns with large rallies and social […]
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OPINION: Data-Driven ThinkingWhy Do Your Best Friends Text You But Not Your Favorite Brands?
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jeff Nicholson, CEO at Tracer and chief media officer at VaynerMedia. These days, most people communicate with their best friends via messaging. I’d even go as far as to say that […]
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Political Campaigns Race To Reserve YouTube Ads; Amazon Puts On An Ad Conference
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Ad Booking Frenzy YouTube created an instant reserve program to allow political campaigns to lock up key slots through February 2020. Just like when your favorite band goes on sale at Ticketmaster, campaign employees stayed up until 3 am so they could book the […]
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Marketers, Stop Trying To Be The Loudest Voice In The Room
“Brand Aware” explores the data-driven digital ad ecosystem from the marketer’s point of view. Today’s column is written by Alex Weinstein, senior vice president of growth at Grubhub and the author of the Technology + Entrepreneurship blog. In a timeless 1970s book “Influence,” Robert Cialdini speaks of a hard-wired human behavior that drives a lot […]
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Twitter Apologizes For Data Misuse; Group Nine Scoops Up PopSugar
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Twitter Oops Twitter used emails and phone numbers provided by users for two-factor authentication – when you provide a backup security contact to catch any improper account logins – for advertising purposes. Specifically, emails and phone numbers were used for Tailored Audiences campaigns, Twitter’s […]
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OPINION: Data-Driven ThinkingVoices From Across Ad Tech Can Make A Positive Impact On Data Privacy Laws
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Sol Ross, managing director at LiveRamp. More than a year into the EU’s General Data Protection Regulation (GDPR), its strengths and weaknesses continue to be evaluated. While the law is […]
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Facebook Settles Over Inflated Video Metrics; Disney Agency Review Draws Fire
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Plaintiff Engagement Remember Facebook’s video metrics mess? That situation led to a class action lawsuit, in which ad agencies alleged that Facebook inflated video engagement. And now, a proposed settlement would have Facebook pay $40 million, according to The Hollywood Reporter. The money would […]
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OPINION: On TV & VideoOTT Advertising: Why The Industry Needs More Transparency
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Samantha Stockman, group director at The Media Kitchen. The over-the-top (OTT) landscape is rapidly changing, ushering in a slew of new subscription and ad-supported video-on-demand services – and an abundance of advertising opportunities. There are […]
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Disney Bans Ads From Netflix; What TikTok Has In Common With Casinos
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Getting Ugly Disney has banned ads from Netflix across its platforms as it gears up to launch a subscription streaming service in November, The Wall Street Journal reports. Disney, Comcast and AT&T will spend hundreds of millions of dollars each on advertising over the […]
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OPINION: Data-Driven ThinkingBrowser Wars: The Rules Are Being Rewritten, With Advertisers Caught In The Middle
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Harry Kargman, founder and CEO at Kargo. The advertising industry is facing sweeping and unprecedented changes, where user targeting is being challenged with extinction. We need to accept the fact that the […]
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OPINION: The Sell SiderMarketers, Do You Know What’s On Your Block Lists?
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Scott Gatz, CEO and founder at Q.Digital. It was the first day of LGBTQ Pride Month and a major brand advertiser was sponsoring our Pride coverage, running creative with diverse LGBTQ representation. It was a […]
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Comic: Warren's Recipe
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
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TikTok Snubs Campaign Ads; Outbrain And Taboola To Merge
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. TikTok Snubs Campaign Ads Candidates: The world’s fastest-growing social app doesn’t want your money. “We have chosen not to allow political ads on TikTok,” VP of Global Business Solutions Blake Chandlee, writes in a post innocuously titled “Understanding our policies around paid ads.” He […]
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OPINION: On TV & VideoTV Device Graphs Are Not (Yet) Ready For Prime Time
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Philip Inghelbrecht, co-founder and CEO at Tatari. Until recently, television was considered an offline medium. Not anymore. Thanks to automatic content recognition technology and the shift to streaming TV, whether mobile, PC or connected […]
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Vice Snaps Up Refinery29; Google Faces Class Action Suit In UK Over Tracking iPhone Users
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Vice And Virtue The consolidation of media proceeds apace. One week after Vox nabbed New York Media, Vice said it will acquire Refinery29. The price was not disclosed, but CNN business sources put the deal below $500 million. Vice CEO Nancy Dubuc called the […]
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OPINION: Data-Driven ThinkingWhat Amazon’s Broadband Trial Means For The Advertising World
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ramsey McGrory, chief revenue officer at Mediaocean. Major internet service providers (ISPs) will be intently watching Amazon’s corporate facilities in Sunnyvale, Calif., for the next four-plus months as it tests […]
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FreeWheel Takes On Google; CMOs Expect Budget Increase
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Big Guns Vs. Google Comcast’s FreeWheel unit told a congressional task force last month that Google used privacy concerns to limit FreeWheel and other video advertising companies from selling ads for its clients on YouTube. Other ad tech and cable companies have spoken out […]
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OPINION: Data-Driven ThinkingCross-Channel Attribution: A Bad Idea That Gets Worse With Time
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Kevin Hill, founder and CEO at VuPulse. Sure, I’d love to be able to tell you that attribution has been solved and all your marketing and ROI worries are done and […]
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ISPs Worried About Google's Shift To New Standard; Biden Backs Off Online Advertising
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Rerouting Traffic Google plans to use a new internet protocol (DNS over TLS) to improve security in its Chrome browser, and internet service providers are worried. Specifically, they fear Google’s shift to a new standard could change the competitive landscape in Google’s favor. “They […]
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OPINION: Data-Driven ThinkingAudience Planning Ate Media Planning
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Brian Monahan, global client president and head of US ventures at Dentsu Aegis Network. Technology is often overhyped in the short term and underhyped in the long term. While the […]