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Articles By Staff
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OPINION: Data-Driven ThinkingThough They Can Be A Pain Point, Marketers Should Embrace Data Clean Rooms
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Hugo Loriot, managing director at 55. A couple of months ago a friend of mine, who works for a large brand, asked me whether to add Google’s clean room, the […]
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OPINION: On TV & VideoThe 5G Revolution Already Presents Unique Challenges For Marketing Measurement
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Ken Archer, vice president of product at Survata. As a marketer, it’s often difficult to know how to respond to 5G hype and provide guidance internally so you’re not caught flat-footed. So many 5G predictions […]
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AT&T Might Unload DirecTV; Walled Gardens Extend Olive Branch to Pubs
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Satellite Down Little over a week after activist investor Elliott Associates criticized AT&T’s operations, including its $67 billion DirecTV acquisition in 2014, the satellite unit might be on the chopping block. AT&T is considering “parting ways” with DirecTV, according to The Wall Street Journal. […]
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Ad Tech Founders Set Sights On Other Industries; WaPo Has A New Ad Network
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Programmatic Everything Tapad co-founders Are Traasdahl and Dag Liodden are the latest ad tech entrepreneurs to bring programmatic principles to adjacent industries. The two have raised $14 million for their new startup Crisp, which will use big data to reduce food waste, VentureBeat reports. […]
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OPINION: Data-Driven ThinkingGood Things (Can) Come In Black Boxes
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Shiv Gupta, founder at U of Digital. Conventional wisdom nowadays advises marketers to run as far away from black-box ad tech companies as possible. If a sales rep tries to […]
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Amazon Algo Change Favors Private Label Brands; New FastPay Fund Will Issue Credit To Digital Ad Sellers
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Mind The Shop Amazon updated its product search algorithm to give its private-label brands an edge over other relevant or best-selling items, The Wall Street Journal reports. The secret algorithm change was introduced late last year, according to sources who worked on the project. […]
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The Reality Of Machine Learning In Marketing
“Brand Aware” explores the data-driven digital ad ecosystem from the marketer’s point of view. Today’s column is written by Sachin Puri, vice president of growth marketing at McAfee. Not a day passes in the marketing world without someone name-dropping machine learning and artificial intelligence in a meeting. The underlying myth is that machine learning is […]
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Amazon Ad Sales Leader Seth Dallaire Jumps To Instacart; YouTube Removes Ads Used To Game Music Charts
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Cart, Meet Horse Seth Dallaire, Amazon’s global ad sales leader for the past five years, was named chief revenue officer of Instacart on Friday. Read the release. Instacart’s primary business is with grocers and retailers, who use it for online ordering and delivery. But […]
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OPINION: Data-Driven ThinkingHow UX Can Shape DTC Brand Strategy
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Chris Peterson, managing partner at R2C Group. At the heart of the direct-to-consumer (DTC) revolution is a fundamentally different relationship between brand and customer. That difference is driven by technology. Trillions […]
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Comic: That's Fine
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
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CCPA Locked And Loaded; State AGs Zero In On Google's Ad Tech Dominance
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. CCPA Crunch Time Lobbyists, cool your jets. The California Consumer Protection Act is nearing its mostly final form. The legislative session closes on Friday the 13th (that’s not ominous), which is also the deadline for lawmakers to pass any outstanding bills. Hail Mary lobbying […]
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OPINION: On TV & VideoHow NBCUniversal’s Denise Colella Is Bringing Targeted Ads To TV
NBCUniversal’s Denise Colella will speak at AdExchanger’s upcoming PROGRAMMATIC I/O New York conference on Oct. 15 and 16. People watching a TV show shouldn’t see ads they don’t care about. Transforming the TV ad experience to incorporate more targeting is a key mission of Denise Colella, SVP of advanced advertising products and strategy at NBCUniversal. […]
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Programmatic Stayin' Alive In Europe; Facebook Is Big Early Winner In 2020 Race
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. GDPR Who? GDPR hasn’t stunted the growth of programmatic revenue in Europe. An IAB Europe programmatic sales report finds the category grew 33% in 2018 to $18.4 million, The Drum reports. Even excluding the impact of social media ads, programmatic revenue was up 26.6% […]
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OPINION: The Sell Sider4 Reasons Why News Media Will Thrive In The Wake Of Privacy Regulation
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Jeff Turner, head of ad product for RED at The Washington Post. Every few years there’s something new in digital advertising that threatens publishers’ revenue and puts the digital publishing industry at risk. Past […]
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OPINION: Data-Driven ThinkingUsing Machine Learning To Break The Cycle Of Bias
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Taejin In, vice president of product management at Dstillery. Within the field of machine learning, there are two approaches – supervised and unsupervised learning – that advertisers must familiarize themselves […]
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Tech CEOs Lobby Hard For A Federal Privacy Law; LinkedIn Loses Case Against Data-Scraper
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Obscura Procura Airbnb is leading a $20 million investment in Atlas Obscura, a travel and local oddities media company. More than half of Atlas Obscura’s revenue already comes from the booking of trips and tour experiences, so it’s a natural strategic partnership. The site […]
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From Corporate To Connected: A Data-Powered Approach To Put People First
“Brand Aware” explores the data-driven digital ad ecosystem from the marketer’s point of view. Today’s column is written by Aditi Javeri Gokhale, chief marketing and communications officer at Northwestern Mutual. The digital era has been a boon for marketers. Customer data that’s available to us today has proven invaluable in the shift from mass messaging […]
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States To Investigate Google Ad Dominance; TV Ratings To Incorporate Out Of Home Viewing
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Trust Me, This Is Bad Fifty – count ’em, 50 – attorneys general are planning to work together on a sweeping joint antitrust investigation into Google. Google’s dominance over the online ad market will be the probe’s first priority, the Republican Texas AG told […]
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OPINION: Data-Driven Thinking
Why Technology And Data Assets Should Not Be Owned By Your Agency
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Nico Neumann, assistant professor and fellow, Centre for Business Analytics at Melbourne Business School. Advertising agencies are often masters of creating and developing brands. To survive and keep striving, they […]
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Big Tech Spends Big On Ads; A Bad Quarter For Meredith
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Hand That Feeds Big tech may be disrupting linear television and OOH, but it’s also supporting those channels with marketing dollars. As AdExchanger reported recently, tech giants are increasing their ad investments to burnish their reputations and maintain growth in an increasingly saturated […]
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Google Is Accused Of Leaking Data Through A GDPR Workaround – But What’s Really Going On Here?
By Allison Schiff and James Hercher Are Google’s cookie syncing capabilities a violation of consumer privacy or are they common industry practice? The answer to both could be “yes.” This new data debate, which fired up the ad tech industry, was sparked Wednesday when ad browser Brave’s chief policy officer, Johnny Ryan, asserted that Google’s […]
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OPINION: The Sell SiderThe Demise Of Third-Party Cookies Means Brands And Publishers Must Get Closer To Consumers
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Chris Moore, head of business development at Publishers Clearing House Media. In the last year, Google, Apple and Mozilla have clamped down on third-party cookie tracking in their Chrome, Safari and Firefox browsers, adding […]
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Comic: The Cookie's Fortune
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
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High Debt At WPP And Publicis Could Spell Trouble; Podcast Ad Revenue Surges
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Hold Up In the event of an economic downturn, holding companies – specifically WPP and Publicis – could be in a vulnerable position. Both companies are saddled with debt and plummeting stock values that will be difficult to recoup, especially as clients bring more […]
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OPINION: Data-Driven ThinkingBuyers Must Consider DSP Optimization Strategies When Scoping The Best Supply Paths
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Bram Woolcott, product manager at TripleLift. Supply path optimization (SPO) is about finding the most efficient path to inventory, but there is no consensus about what efficiency actually is. Demand-side platforms […]
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OPINION: On TV & VideoThe Subscription Video Landscape: It Doesn’t Add Up
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Sam Armando, executive vice president, director, National Video Marketplace Intelligence, at Publicis Media. With so many other, cheaper options, it is time to get rid of basic cable, right? Research shows that the national […]
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Google Feels The Heat On Search Conquesting; IAB Tech Lab Proposes Shared Token Identifier
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. An Endless Conquest Google’s allowance of aggressive conquesting on search results is becoming a headache for companies relying on organic search. Jason Fried, CEO of Basecamp, sounded off about the practice on Twitter this week after his company showed up below four paid ads […]
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News Corp Explores Sale Of SSP Unruly Media; Hollywood Races To Master Short-Form Video
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Divesting Ad Tech News Corp has hired bankers to oversee the potential sale of Unruly, a video SSP the news company acquired four years ago for about $140 million, Sky News reports. Terms of the potential deal are still unknown, but News Corp’s decision […]
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OPINION: The Sell SiderIt’s Time For Consumer Choice In The Value Exchange For Content
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is by Erik Matlick, CEO and founder at Bombora. Fears about privacy are reaching a fever pitch, as governments, web browsers and media outlets push an idea of deceitful data-gathering practices and possible worst-case scenarios. The problem with the current privacy discourse […]
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OPINION: Data-Driven ThinkingThe Case For (Any) Unified ID
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Adam Schenkel, senior vice president of global commercial development at GumGum. There’s nothing like an existential threat to make allies – or frenemies, at least – out of rivals. The DigiTrust/IAB group, […]