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Why Netflix’s Subscription Model Makes It Unique; The Smart TV Overlay Ad
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. If It Ain’t Broke, Don’t Flix it Why does Netflix cancel shows people seem to love? Why does Netflix stick with full-season drops while every other streaming service reverts to a weekly episode cadence? The answers are tied up in Netflix’s commitment to […]
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The TikTok Boat Has Left The Dock; DirecTV Is Back On Its Ad Game
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. TikTok Rocks The Boat TikTok ad budgets went from experimental to critical overnight. Brands are ramping up their TikTok budgets – rapidly. It’s why TikTok expects its ad revenue to triple this year to $12 billion. Buy-side platforms are also gearing up for the […]
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Testing Revs Up In The Chrome Privacy Sandbox; Facebook’s ‘Massive Ranking Failure’
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Get In The Sandbox The moment you’ve been waiting for is here. (No, not the release of the latest season of whatever show you stream.) On Thursday, Google kicked off developer origin trials in Chrome for three Privacy Sandbox proposals: Topics, FLEDGE and […]
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LG Says It’s Not Sweating The OEM Wannabes; When All Else Fails, Go With Advertising
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Reach This LG, Samsung and Vizio all love bragging about their respective reach. But the trio does agree that smart TVs can unlock the scale and addressability marketers need to reach consumers with television ads. Over half of US households own a smart TV. […]
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News Publishers Face A Wave Of Unionization; Facebook Says To Watch It With The ‘Watchbait’
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. State Of The Unions “Prestige doesn’t pay the bills.” That’s the rallying cry in the editorial offices of several big-name publishers seeing labor organizations form among their workforces. On Tuesday, 350 Condé Nast employees signed a letter requesting recognition of their union, The […]
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Subsidizing Creators Ain’t Easy; TikTok Learns From Search (And Vice Versa)
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Creatoring Something Out Of Nothing Tech companies spend millions of dollars – even billions – to subsidize creators. But have any started a creator revenue flywheel (aside from YouTube)? Paying creators is expensive, and the payoff isn’t always clear. Sometimes it can feel like […]
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EU’s Digital Markets Act Marks A Big Tech Turning Point; Netflix Loves Games (Because It Hates Ads)
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Crashing The Gatekeepers EU legislators have agreed on the structure of a sweeping new online platform competition law, the Digital Markets Act, that could upend the global product offerings of major US tech companies. “The time of long antitrust cases is over, during which […]
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Who Knows What The Future (PLC) Holds; Google Pilots Third-Party Billing Option With Spotify
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. What The Future Holds Future PLC acquired entertainment news company WhatCulture and social analytics service Waive on Thursday. The acquisitions aim to improve Future’s video monetization and its ability to adapt to early trends in news and social media. Waive specializes in using machine […]
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Can Podcast Nets Help Themselves By Helping Each Other?; YouTube Licenses A Content Library Because It Loves AVOD
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Shrinking Podcastiverse Podcasting has consolidated dramatically, perhaps even unhealthily, in recent years. Roughly one year ago, the audio market research firm Edison Research conducted a test to see how many podcast networks an advertiser would need to buy from to cover 50% […]
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The New Normal Is Actually … The Same Old Normal; Can Europe Deworm The Apple?
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Spare Me Your Change Welcome to the new normal! Actually, forget the exclamation mark. It’s the same old normal. There are countless examples of so-called dramatic changes in how people shopped and spent their time throughout 2020 and 2021 – Zoom, Peloton, sweatpants, […]