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AdExchanger
Articles By Staff
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Platforms Can’t Stem The Tide Of Political Ads; Black Boxes Inspire A Crop Of Analytics Startups
In today’s newsletter: Mobile and email providers face political blowback if they enforce ad policies; a new analytics startup sets its sights on Amazon attribution; and CFOs and CMOs are more aligned than you might think.
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Robots.txt Can’t Fight Generative AI; Streamers On The Margins
Generative AI is breaking established internet etiquette to sate a bottomless appetite for training data. Also: The streaming wars continue.
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The SSP Shopping Spree; Disney Cuts Ad Prices To Make More Revenue
In today’s newsletter: SSPs lead the way on ad tech’s M&A resurgence; Disney rolls back CPMs to court more streaming ad demand; and why dating apps struggle to grow and monetize their audiences.
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Playing Palais Politics; Can X Win Back Big Brands – Or Anyone Else?
AI was a hot topic at Cannes Lions, while Elon Musk used the festival as a shot at redemption for X. Plus: Expect more crypto ads this year.
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The Point Of Being Relevant; Japan Sets Its Oversight On Apple And Google
In today’s newsletter: Amazon’s argument that advertisers should trust optimization algorithms over alternative IDs; Japan passes an app store antitrust law targeting Apple and Google; and Google Ads ends support for credit card payments.
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The Ad Spend Tea Lives; Can AI Generate A Good Idea?
MAGNA raised its global ad spend forecast, predicting 10% growth this year to $927 billion. Plus: TikTok homes in on AI-generated creative.
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The Parade Of Performance Pluses; YouTube And Netflix Battle It Out
In today’s newsletter: Pinterest launches an ad optimization solution with familiar-sounding name; consumers can’t live without YouTube; and ad tech leaders try out trade journalism.
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Political Buyers Discover CTV; Mars Wrigley Chews On A Digital Ad Strategy
In today’s newsletter: What the surge in political ad spend on CTV looks like for the end user; Mars Wrigley tries to make gum stick online; and Google neglects Fitbit after mining it for data.
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Equativ Acquires Sharethrough; Programmatic: The Next TV Currency Battleground
Equativ (formerly known as Smart AdServer) announced its acquisition of Sharethrough, an SSP with a specialty in native advertising.
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French Game Developer Acquires BeReal; Food Delivery Is Driving Ads
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. BeReal Gets Real French photo-sharing app BeReal was a sensation in 2021 and 2022. But even when its organic growth was through the roof, the app – which is free to use and has no ads – faced the question of how it would eventually […]
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