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Elizabeth Warren Brings Ad Buying In-House; IBM's Red Hat Cloud Gamble
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. In-House 2020 We hear a lot about marketers taking advertising in-house, but now politicians are doing it too. Sen. Elizabeth Warren has hired 300 staffers to produce TV and digital advertising and buy digital ads for her presidential primary campaign, Politico reports. Most candidates […]
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OPINION: Data-Driven ThinkingAs Privacy Regulations Tighten, There May Be An SDK-Based Solution For Ad Tech And RTB
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Brian Crook, chief technology officer at Verve. The United Kingdom’s Information Commissioner’s Office (ICO) recently put the ad tech industry on notice that its real-time bidding (RTB) practices for handling consumer data […]
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GDPR Threatens RTB; MDC Launches Agency Network
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Illegitimate Interest? European regulators are circling real-time bidding companies, claiming the online ad framework violates GDPR by passing sensitive information through bid requests without explicit consent. Regulators in the United Kingdom and Ireland are investigating RTB, and Belgium, The Netherlands, Spain and Poland have […]
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AB InBev Buys BeerBods; Shopify's Explosive 2019
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Drinking Up Data AB InBev, the beer and beverage conglomerate, is making a big play for data and digital assets. ZX Ventures, AB’s investment vehicle for new markets and technology, just bought the UK-based subscription beer service BeerBods, FoodBev Media reports. And that came […]
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OPINION: Data-Driven ThinkingAs Antitrust Legislation Is Introduced, How Should We Calculate The Value Of Data?
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ka Mo Lau, chief operating officer at Thunder Experience Cloud. Since the 1970s, a decade when the latest technology was the Atari game console and Commodore computer, the standard for […]
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Walmart Mulls E-Commerce Pivot; In-Housers On In-Housing
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Ecom And Go Walmart’s big move into ecommerce, starting three years ago with its $3.3 billion deal for Jet.com, has been an overall success. It’s online sales grew by 40% last year, and an online grocery pick-up service is one of the fastest-growing elements […]
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Comic: Independence Day
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
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OPINION: The Sell SiderCould A Consumer Taxonomy Fill The Identity Void In A Cookie-less World?
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Manny Puentes, founder and CEO at Rebel AI. The death of the cookie has been predicted since at least 2013, but the third-party cookie has lingered so long because the advertising industry still depends […]
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WPP Shuns Accenture-Led Pitches; Publicis Closes Epsilon Acquisition
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Audit This WPP has had enough of Accenture playing agency and media auditor at the same time. So, starting in 2020, it will no longer participate in pitches run by the consulting firm. WPP is concerned that Accenture can use the media and services […]
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OPINION: Data-Driven ThinkingMarketers, Don’t Get Blindsided By Google’s Move To First-Price Auctions
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jacob Beck, associate director of programmatic at DWA Media, a Merkle company. Google announced in March that it will finally migrate Google Ad Manager – formerly AdX – to a first-price auction model. […]
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Apple News Plus A Bust For Publishers; Bain Wants To Acquire WPP's Kantar
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Crab Apples Apple News Plus, the $10 per-month news bundle Apple launched in March, is headed back to the drawing board after a rough debut. Revenue from the service is split 50/50, with half going to Apple and publishers splitting the other half based […]
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OPINION: On TV & VideoTo Get The Outcomes Measurement They Want, Marketers Need To Speak Up
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Jane Clarke, managing director and CEO at the Coalition for Innovative Media Measurement (CIMM). Outcomes-based measurement is redefining advertising. GSK recently launched a self-optimizing outcomes-based digital-out-of-home campaign informed by real-time data. This follows announcements earlier this year by A+E […]
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Digital Audio Draws New Investment; Amazon Taps Rite-Aid For In-Store Pickup
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Wondery-ful A spree of acquisitions of podcasting and streaming audio ad tech startups by Spotify, Pandora and iHeartMedia has somewhat consolidated the category, but the independent market is still growing. Podcast production network Wondery raised $10 million last week at a valuation of more […]
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OPINION: The Sell SiderMedia Sellers Must Evolve To Gain Deeper Understanding Of Their Audiences
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Scott Bender, global head of publisher strategy and business development at Prohaska Consulting. Sales teams are finally arming themselves with programmatic knowledge, but it’s not enough. The industry shift to audience-based buying requires a new […]
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Comic: Big Tech Policy Proposal
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
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ISPs Tread Carefully With Customer Data; Facebook CMO Antonio Lucio Speaks
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A Bridge Too Far? Are ISPs collecting customer browsing data for ad targeting purposes? A Wall Street Journal review shows that, with the exception of AT&T, most don’t seem to be doing it. Comcast, Charter, Verizon and Altice are all abstaining for the moment. […]
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OPINION: Data-Driven ThinkingIt’s Time To Expand Our Definition Of Direct-To-Consumer
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Brett Jensen, director of data partnerships, at iSpot.tv. Is a hot dog a sandwich? When you break it down literally, it’s a piece of meat between bread, frequently dressed up […]
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OPINION: On TV & VideoLiveRamp’s Latest Deal Shows How TV And Digital Are Becoming More Like Siblings Than Strangers
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Lindsey Harju, co-founder at Blinc Digital Group. With this week’s acquisition of Data Plus Math, LiveRamp is now touting that outcome-based TV buying is a real option for advertisers. Instead of relying on GRPs, TV […]
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Holding Companies Sharply Reduce SSP Partners; Coke Thirsts For Data
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Tax Cuts Top ad agency holding companies are taking a hatchet to their mar tech vendor rosters. Havas consolidated from more than 40 ad tech partners to single digits, with most of the downsizing falling on SSPs, Ronan Shields reports for Adweek. Havas cut […]
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OPINION: Data-Driven ThinkingConsumers Deserve Transparency Too
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Justin Silberman, vice president of product at Dailymotion. Transparency has been a buzzword in ad tech for years as marketers look for more clarity on the fees and quality of […]
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Facebook Expands Political Ad Transparency Tools; Comscore Raises $20M
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Global Transparency Facebook started rolling out transparency tools for political ads in 2018 – now it’s pushing those tools out globally. These tools include an authorization process, where Facebook confirms a political advertiser’s identity, and the party responsible for the ad will appear on […]
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OPINION: Data-Driven ThinkingWe Need To Evolve The Creative Model
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Dave Grzelak, chief strategy officer at The Shipyard. In the expanding universe of programmatic media, there are more ways than ever to reach a target audience, with even greater precision. […]
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Tubi Surpasses 20M Monthly Viewers; Inside Samsung's AI Strategy
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Over The Top Ad-supported streaming TV service Tubi surpassed 20 million monthly users and 94 million hours of content in May, the company said Monday. Tubi’s fortunes are important because advertisers and investors are relying on ad-enabled VOD startups to challenge the position of […]
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OPINION: On TV & VideoIt’s Time For Standardization In Linear Addressable TV
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Olivier Wellmann, senior vice president of product at Samba TV. The appeal of dynamic ad insertion (DAI) on addressable linear TV is its personalization capability. With DAI, two households right next door to each […]
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OPINION: Data-Driven ThinkingAs Cookies Crumble, Expect More First-Party Data And Privacy-Compliant Solutions
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Sarah Rose, vice president of digital ad operations at IPG Mediabrands. Our post-2020 “opt-in” ecosystem includes laws such as the EU’s General Date Protection Regulation, California’s Consumer Privacy Act and […]
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Snap Embarks On A Charm Offensive; Amazon's Hiring Spree
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Snap, Mon Ami Snap is starting to tone down its too-cool-for-school vibe. The company has been known to operate with a certain level of hauteur in relation to advertisers, agencies and the press. But Snap is making a concerted effort to be less secretive […]
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OPINION: The Sell SiderAfter Years Of An Information Disadvantage, Data And Tools Can Help Publishers Shift The Balance
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Grant Whitmore, chief digital operations officer at Tribune Publishing. For more than a decade a persistent imbalance in data and technology has dogged the programmatic marketplace, putting publishers at a distinct information disadvantage. Publishers […]
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OPINION: Data-Driven ThinkingIs Brand Value Defined As Long-Term Or Short-Term Performance?
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Simone Chaffiotte, vice president and director, audience strategy at Carat USA. When companies arrange their marketing organizations by separating brand building and performance into distinct departments, teams often define their […]
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Comic: Clean Rooms
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
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J&J's CMO Departs; UK Privacy Watchdog Has Its Eye On RTB
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. No More CMO For J&J Johnson & Johnson’s first CMO Alison Lewis is out after five years on the job. But the CPG giant seems like it’s getting rid of the role altogether, according to Ad Age. In a statement, J&J said: “We have […]