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AppLovin Plans A New Wing For Its Content Fortress; YouTube Takes On CTV Ad-Capping (Where It Can)
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Game On AppLovin is a gaming content fortress (in the parlance of Eric Seufert). It published nine of the top 200 highest-grossing US mobile games last quarter and topped global downloads. The logical next step is to dominate a new category – and AppLovin […]
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Digital Media Tightens Its Belt After Feasting On Garbage Metrics; Social Media Gets A CAT Scan
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. LOL Remember Comscore Rankings? Digital publishing is in a period of self-reflection. Instead of bragging about mass reach, the new norm will be looking at rational numbers to evaluate reach and readership, writes Brian Morrissey, former president and editor-in-chief of Digiday who now writes […]
Tagged in:- B2B
- B2B Media
- brand marketing
- brand responsibility
- brand safety
- Brian Morrissey
- CGO
- CNN
- comscore
- comscore ratings
- digiday
- digital publishing
- freewheel
- in-house editorial
- in-house media
- IPG Mediabrands
- Jon Stimmel
- Media Responsibility Index
- netflix
- news journalism
- ROI
- Roku
- Shareen Pathak
- Shopify
- social advertising
- social distribution
- Social Media
- social platforms
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Roku And Nielsen Continue Their Strategic Accord; Will The Olympics Be A Disaster for NBC?
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Roku And Nielsen, Rating In A Tree … … M-E-A-S-U-R-I-N-G. Jokes aside, Roku has launched Nielsen Digital Ad Ratings on OneView, the rebranded dataxu DSP it acquired in 2019. With the partnership, Roku can promise that advertisers licensing the data only pay for […]
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It’s Spotify’s Turn To Battle Misinformation; Meta Leaves CrowdTangle To Wither
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A Spot Of Bother Spotify weathered a weeklong storm as Joni Mitchell, Neil Young and others ditched the service in protest of The Joe Rogan Experience, Spotify’s crown jewel podcast … and a popular voice against COVID vaccinations. But, fact is, Spotify will continue […]
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Swisher Nabs The Iger Interview; Piaget’s New CEO On Balancing A Luxury Brand
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Eye Of The Iger Former Disney head honcho Bob Iger is a “pessimist” on a Big Tech breakup or European-style regulation in the US. Iger spoke with Kara Swisher of The New York Times just three weeks after retiring at the end of […]
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Pershing Square Places Its Bet On Netflix; But Who’ll Bet On Peacock?
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. If It Ain’t Broke, Don’t Flix It Public investor Bill Ackman scooped 3.1 million Netflix shares, a 0.68% stake in the company. The bulk buy by Pershing Square, Ackman’s fund, was inspired by Netflix’s recent stock plunge, reports The Wall Street Journal. Netflix missed […]
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LG Says It Won’t Charge Buyers If Their Ads Don’t Perform; BOK Is Back?
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Let’s See, LG Smart TV manufacturer LG is on board with the outcomes-based buying trend, but with a twist – advertisers that don’t hit performance goals don’t have to pay. On Wednesday, LG Ads Solutions launched Guaranteed Outcomes, which promises brands they’ll only pay […]
Tagged in:- ad tech startups
- appnexus
- AR shopping
- BOK
- bopis
- BORIS
- Brian O'Kelley
- brick and mortar
- digital advertising carbon footprint
- digitized shopping
- ecommerce
- guaranteed outcomes
- guaranteed programmatic
- ispot
- ISpot.tv
- LG
- LG Ads Solutions
- mobile retargeting
- outcome-based buying
- Performance pay
- programmatic
- public benefit
- Retail Media
- ROPIS
- Scope3
- Serge Matta
- smart TV
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Unilever Reorgs After Nelson Peltz Buys A Stake; Why Don’t Social Nets Follow YouTube’s Ad-Share Model?
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. You Got Peltzed Unilever will cut jobs and reorganize to fend off activist investor Trian Fund Management, led by Nelson Peltz, The Wall Street Journal reports. Peltz unseated a Procter & Gamble board member in a shocking shareholder vote in 2017 – winning […]
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Will The Cookie Ever Crumble?; There's More Than One System1
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Cookie Cutters A coalition of large German advertisers and Axel Springer, the biggest German publisher, are petitioning the EU legislature to stop Google from removing third-party cookies in Chrome, the Financial Times reports. Chrome already delayed cookie deprecation from Q2 this year to the […]
Tagged in:- 2022 Beijing Olympics
- Axel Springer
- British Competition and Markets Authority
- cookie deadline
- cookie death
- cookie deprecation
- gdpr
- Google Chrome
- NBCUniversal
- NYSE
- Olympics advertising
- performance marketing
- RFP
- SPAC
- stock exchange
- System1
- third-party trackers
- TikTok
- TikTok Advertising
- web browsers
- Zefr
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The Framework Makes The Game Work; Paywall Pain Management
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. TC Effed? The Irish Council for Civil Liberties, a privacy advocacy group, published a blog post last week arguing that IAB Europe’s Transparency and Consent Framework (TCF), the industry’s mechanism to convey consent data in online ad bids, cannot be reliably audited and […]
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