AdExchanger
Articles By Staff
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Will The Trade Desk Become An Ad Net?; And Can Netflix Become An Ad Net?
In today’s newsletter: Publishers fear they’ll be excluded from The Trade Desk’s “premium internet”; buyers weigh in on Netflix’s plans to offer an ad server; and PayPal launches an ad network and data brokerage.
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The Devastation Of DTC; Why IP Owners No Longer Want To Be Streamers
In today’s newsletter: Ampla suspends loans to DTC brands, putting their ad budgets at risk; why Sony is investing in IP rather than a streaming platform; and Netflix will move on from Microsoft in favor of in-house ad tech by 2025.
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Walmart’s Great Store Of Value; It Took Awhile, But Snap May Be Back
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Walmart’s Writing On The Walls Targeting in aisle three? Beyond selling access to its online ad supply, Walmart is now offering advertisers a way to reach customers while they’re roving physical store aisles, The Economist reports. Theoretically, an advertiser has the best chance of […]
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Talk About New-Age TV; Google Is Taking It To The Max
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Demolishing Demos TV networks are used to making big advertising pitches about their role in the zeitgeist and their reach among younger audiences. They have splashy celebs, and they’re the ones who know the youngs. Or knew the youngs, rather. In the upfronts this […]
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How Advertisers Might Handle Over-Attribution; Political Ads Still Hinge On Linear
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Attribution vs. Contribution Ad platform over-attribution is boiling over right now for frustrated marketers. Walled garden platforms aren’t new, but server-side data plugins by Google and Meta, plus the explosion of retail media walled gardens, mean brands might see a dozen platforms claim full […]
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Amazon Ups Its ID And Ratings Game; Throw The Audiobook At Them
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Signaling Change Amazon has a new ad measurement product for publishers. Signal IQ, as it’s called, is designed to help sites measure the impact of alternative IDs on campaign performance, including for streaming media, Ad Age reports. The idea is to make it easier […]
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Can Google Wriggle Out Of A Jury Trial?; Ads Are Saving Walmart’s Margins
In today’s newsletter: Google tries to buy its way out of a jury trial in the DOJ’s antitrust case against its ads business; Walmart sees some of its best margins on ad sales; and TikTok tests 60-minute videos.
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TikTok’s Tricky Suitors; The New Age Of Upfronts
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Clock’s Ticking TikTok has a legit ads biz, cultural heft and more than 1 billion monthly active users – including 150 million in the US. But within a year, ByteDance, TikTok’s Chinese owner, must divest the app or face banishment from US app stores and […]
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TripleLift Extends The Amazon RMN; Do Media Brands Ever Die?
In today’s newsletter: How the Amazon-TripleLift deal illustrates retail media’s need for standardization; legacy publishing brands persist as investors extract value from their name recognition; and mortgage lenders get caught sharing data with Meta.
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GSE, The Three-Letter Acronym To Rule Them All; The Insta Horrors Continue
In today’s newsletter: Google’s generative search experience launches in the US; kid-focused brands worry Instagram is serving their ads to predators; Fox hypes clean rooms and shoppable TV at the upfronts.