AUTHOR ARCHIVE FOR:
AdExchanger
Articles By Staff
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TikTok Ads Get A Glow-Up; OpenAI Isn’t Open To Ads (Yet)
Companies are now leaning toward slick, scripted video series ok TikTok. Plus, expect any future OpenAI ads to be less than traditional.
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The Industry Turns On The Trade Desk; DOGE’s Cuts Impact Government Ad Spend
The Trade Desk’s weak Q4 emboldened the company’s critics; DOGE’s cuts to federal agencies are hurting ad agencies; and President Trump fires the two remaining Democratic FTC commissioners.
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TikTok Might Tip Into Oracle’s Lap; Amazon’s Not Happy With $56 Billion
Oracle’s TikTok bid is a warmed-over Project Texas; Amazon’s ads biz has its sights set on Google; and gen AI search is a good traffic source for retailers, but bad for news pubs.
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Publisher SaaS Has Another Go; Can Roundel Escape Near-Earth Orbit?
Dotdash Meredith (DDM) has hired Jim Lawson to run its ad tech division D/Cipher. Plus, can Target become a true advertising powerhouse?
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The Omnicom-IPG Merger Gets A Second Look; Publishers Clash With Google AI Overviews
Omnicom and IPG have both received additional information requests from the FTC about their merger. Plus, publishers don’t know how AI overviews fit into their referral traffic.
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Sonos Says ‘Sooooo … No’; Competing For Coca-Cola’s Crown
Sonos’s woes ding The Trade Desk; WPP’s AI investments may not keep Coke from switching to Publicis; and feminized Swedish tobacco products find an audience in the US manosphere.
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The Emperor Is Hardwaring No Clothes; Bursting The Newsletter Bubble
AI-equipped consumer products keep failing; why the newsletter boom might be nothing but spam; and retaliatory tariffs hit America where it hurts.
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Can’t Spell “Retail Media” Without “Me”; Spotter’s Starting Spot
Who controls the retail media (RMN) budget? Plus, this year YouTube will close out the upfronts
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The Macro Is Bad; Out Of The Starting Blox
Is the threat of tariffs like the end of third-party cookies? Plus, Roblox is ramping its in-house programmatic ambitions.
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Is JBP The New SPO?; Cloudy With A Chance Of Tariffs
What exactly are joint business partnerships? Plus, AI chatbot responses may be susceptible to Russian propaganda.
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More like Performance Min; Tick, Tock, Tick, Tock
PMax has joined Search as what Google dubs “the power pair.” Plus, TikTok usage and ad spend are still dropping.
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The Point Solution Of No Return; Apple, Welcome To Ad Tech (Again)
Amazon’s ad tech ambitions are crowding out Amazon specialists; EU regulators have concerns about Apple ATT; and Google says breaking it up could threaten national security.
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A State Of Blis; Google Glitches And Who Knows Why
T-Mobile may be considering an acquisition in the mobile data market; Google’s glitch shuts down ads for a weekend; and ad tech’s old guard is salivating over AI startups.
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Google Goes Three Times Lucky; Blocklisting The Academy
Google has been spotted triple serving ads to search pages. Plus, good luck getting ads next to Oscars content this year.
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The Enslopification Of Pinterest; Stagwell Beats WPP On Growth
Pinterest is being overrun with low-effort generative AI slop. Plus, Stagwell partially credits its 14% growth last year to – you guessed it – AI.
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GroupM Is Up, But WPP Is Down; Why Brands Love A Breakup
WPP shares dipped to a four-year low on after posting its 2024 earnings results. Plus: How brands are courting virality.
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They’re Going For TripleVerified; You Won’t Believe What Taboola Looks Like Now
DoubleVerify adds Rockerbox to its attribution stack; Taboola courts performance marketers with a new ad platform; and the end of the MLB/ESPN deal spells opportunity for sports streamers.
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They Call It ‘Shorts’ For The Payout; Clippy, Brought To You By …
YouTube advertisers prefer long-form videos to Shorts; Microsoft tests an ad-supported version of its Office suite; and Chegg sues Google over lost traffic from gen AI search.
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Amazon’s Discount CTV; Will The Upfronts Ever End?
Amazon is still lowering its Prime Video ad rates across the board. Plus, there are disadvantages to being a big tech giant.
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YouTube’s Lite Bulb Idea; Facebook Gets Back To Its Roots
YouTube is adding a new tier with a “light” ad load. Plus, remember Facebook?
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Not Just For Prime; Fearing Reprisals, Agencies Crawl Back To X
More dollars are flowing through the Amazon ads machine. Plus, are advertisers coming back to X out of fear of the Trump administration?
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Generating Demand Gen Demand; Last-Click Attribution On Trial
Why Google Demand Gen is struggling to grow; embattled web browser extensions test the limits of last-click attribution; and the State Department demands diplomats cancel their news subscriptions.
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Ticket Sales Or Ad Sales?; The Birds-Eye View-Through
Spotify faces obstacles in its ticket sales aspirations; Apple switches to view-through attribution; and The Washington Post and Meta remove ads that were critical of Elon Musk.
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Airbnb Ads, Going To Be A Thing Someday; CapEx Is More Than Marginal
AirBNB starting an ad service business is “not a matter of if; it’s a matter of when.” Plus, Walmart is winning.
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Advertisers Complain, Meta Cashes Checks; Partial Severance
Meta is no stranger by now to complaints from ad buyers, particularly ecommerce brands and social agencies, reporting major systemic platform issues, including outright bugs and glitches – not to mention decreased marketing returns at higher CPMs.
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Judge Rules That Generative AI Violates Copyright; Can Snapchat Matter To SMBs?
US judge rules generative AI has no fair use claim; Snap sets its sights on SMBs; MMM comes to CTV; and Disney introduces ads in live TV, even for paid users.
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YouTube Won TV, Or Did TV Win YouTube?; Down Like A Leads Balloon
TVs are officially the most popular device for watching YouTube; Google’s lead generation comes under fire; Temu tests a “half custody” distribution model to counter import tariffs.
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Getting Past “Non”; Unnamed Philly Team Wins Pro Football Championship
Netflix’s programmatic platform is a tough sell in Europe. Plus, awkward euphemisms makes marketing for sports gambling a problem.
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Hallucinating A Super Bowl Ad; Does Roblox Ad Services Need Ads?
Google just can’t seem to win with its Gemini ads. Plus, what’s the deal with Roblox’s nascent ad business?
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Everyone Has A CDP; Meta’s All In On AI Ad Automation
Meta quietly launched a product and loudly updated another. Plus, DeepSee.io’s naming and shaming which sellers it found monetizing stolen content.