AUTHOR ARCHIVE FOR:

Tony Rifilato

Associate Editor

Tony Rifilato is an associate editor at AdExchanger.com covering the linear and streaming TV space, ad tech and other topics. Previously, he was the Ops & Tech editor at Fund Intelligence, a leading daily news and data platform for the US mutual fund industry, where he covered D&I initiatives, the impact of Covid-19, the growing use of front-to-back automation, cloud technology, ETFs, large servicing/M&A deals and more. Tony is an award-winning journalist and was a senior editor at the Herald Community Newspapers on Long Island, where he wrote countless stories about politics, crime, local government, public corruption, business, education, the environment – and surfing in Long Beach, N.Y. He holds a B.A. in journalism from Hofstra University.

Articles By Tony

OPINION: The Sell Sider

How The Media Trust Is Helping CTV Publishers Filter Unwanted Ads

BY Tony Rifilato// July 9th, 2021

“The Sell Sider” is a column written by the sell side of the digital media community. As more inventory becomes available programmatically in CTV, the issue of ad quality is coming up more often. Publishers, concerned about the messaging in ads being delivered, increasingly rely on DSPs and SSPs to filter out ad content that […]
Tagged in:
Digital TV and Video

CTV Fraud Is Changing, DoubleVerify Finds

BY Tony Rifilato// July 8th, 2021

Ad fraud in connected TV saw a 12% drop this year to .4%, a sign that ad buyers have been proactive following a number of high-profile schemes over the past several years that bilked them out of millions. A new report by ad verification provider DoubleVerify looked at post-bid data and more than a trillion […]
Tagged in:
OPINION: The Sell Sider

Ranker One Step Ahead Of A Cookieless Future With First-Party Data

BY Tony Rifilato// July 2nd, 2021

“The Sell Sider” is a column written by the sell side of the digital media community. Google announced last week that it was delaying the phaseout of third-party cookies by nearly two years. But instead of dragging their feet to prepare for the inevitable, there’s another reason why advertisers should move away from third-party cookies […]
Tagged in:
Digital TV and Video

Magnite Buys SpringServe For $31M In Push For CTV Ad Dollars

BY Tony Rifilato// July 1st, 2021

Sell-side platform Magnite acquired connected TV ad server SpringServe Thursday for $31 million, in a deal that will improve its access to all of a publisher’s CTV inventory. SpringServe’s video clients include Vizio, Univision, Tastemade and Pluto TV. SpringServe and Magnite work with many of the same clients, the company said. While SpotX (the video […]
Tagged in:
- ad podding
- ad server
- CTV
- Magnite
- programmatic inventory
- SpotX
- SpringServe
- SSP
- streaming
Platforms

IAS Goes Public In Bid To Retain Competitive Edge

BY Tony Rifilato// June 30th, 2021

Ad verification and measurement provider Integral Ad Science went public Wednesday after filing an S-1 with the Securities and Exchange Commission earlier this month. The New York-based company began trading on the Nasdaq at $18 per share – above the initial $15 to $17 price range – raising $270 million through the sale of 15 million […]
Tagged in:
Data

Magnite Moving Ahead With Alternative To Third-Party Cookies

BY Tony Rifilato// June 29th, 2021

Though Google announced last week that it would delay the phase-out of third-party cookies for nearly two years, sell-side platform Magnite has no plans to slow down its push to create an identity solution using first-party data to reach audiences. “It’s great that we have more time … but we as an industry still need […]
Tagged in:
Platforms

SPAC Merger Puts Innovid’s Value At $1.3 Billion

BY Tony Rifilato// June 24th, 2021

Ad server Innovid is going public via a special purpose acquisition corporation (SPAC), a move aimed at driving the company’s plans for global expansion. Following approval by the Securities and Exchange Commision, the merger with ION Acquisition Corp. 2 would put Innovid’s total value at $1.3 billion. Plus, it allows Innovid to raise $403 million. […]
Tagged in:
- ad tech
- CTV
- Innovid
- ipo
- SEC
- SPAC
- Streaming TV
- Taboola
Platforms

Twitter Integrates Its CrossInstall Mobile DSP With MoPub

BY Tony Rifilato// June 22nd, 2021

Twitter is integrating the CrossInstall mobile-only DSP it acquired last year with MoPub’s ad exchange platform in a push to woo more performance-based marketers. CrossInstall, which came along with its own bidder and proprietary creative ad formats, has been renamed MoPub Acquire and its team will now be part of MoPub, after having operated as […]
Tagged in:
- CrossInstall
- digital advertising
- DSP
- gaming apps
- groupm
- mobile apps
- mopub
- MoPub Acquire
- twitter
OPINION: The Sell Sider

Group Nine Leaning Into First-Party Data With New Insights Tool

BY Tony Rifilato// June 18th, 2021

Group Nine Media, which publishes Thrillist, NowThis, The Dodo, Seeker and PopSugar, launched a first-party data solution called “In-GeNuity” earlier this month in response to the coming disappearance of third-party cookies. The product matches brands with users based on content preferences – such as bringing together pizza lovers and a pizza delivery service. “We can […]
Tagged in:
Platforms

DSP AcuityAds Valued At $600 Million After US IPO

BY Tony Rifilato// June 17th, 2021

Add another ad tech IPO to the growing list of companies that have gone public in recent months. Toronto-based demand-side platform AcuityAds on Monday said it closed out its initial public offering in the United States as well as a public offering in Canada with $57.5 million. On June 10, trading began on the Nasdaq […]
Tagged in:
- AcuityAds
- CTV
- DSP
- Illumin
- ipo
- M&A
- programmatic
- Tal Hayek

« 1 2 3 4 5 6 … 13 »