AUTHOR ARCHIVE FOR:

Tony Rifilato

Associate Editor

Tony Rifilato is an associate editor at AdExchanger.com covering the linear and streaming TV space, ad tech and other topics. Previously, he was the Ops & Tech editor at Fund Intelligence, a leading daily news and data platform for the US mutual fund industry, where he covered D&I initiatives, the impact of Covid-19, the growing use of front-to-back automation, cloud technology, ETFs, large servicing/M&A deals and more. Tony is an award-winning journalist and was a senior editor at the Herald Community Newspapers on Long Island, where he wrote countless stories about politics, crime, local government, public corruption, business, education, the environment – and surfing in Long Beach, N.Y. He holds a B.A. in journalism from Hofstra University.

Articles By Tony

Strategy

Inside Disney’s Plan To Automate Half Its Ad Business Within Five Years

BY Tony Rifilato// March 2nd, 2021

Disney laid out an aggressive plan to unify all of its screens, automate more than half of its business and make the majority of its inventory – both linear and digital – addressable within five years. As part of that plan, it created a programmatic exchange, DRAX, which will allow programmatic buyers to compete for […]
Tagged in:
- CTV
- Disney
- Disney ad platform
- Disney Hulu XP
- Disney Plus
- google
- hulu
- Lisa Valentino
- Magnite
- programmatic
- the trade desk
Platforms

Lasso Teams With Xandr To Drive Healthcare and Pharma Digital Campaigns

BY Tony Rifilato// March 2nd, 2021

WarnerMedia’s advertising and analytics unit Xandr has partnered with healthcare marketing and analytics platform Lasso to deliver programmatic advertising to the pharma and healthcare industries across CTV, social and email. Mike DiNorscio, Lasso co-founder and chief revenue officer, told AdExchanger that the partnership, formally announced on Monday, had been underway since Lasso launched in December […]
Tagged in:
OPINION: On TV & Video

How Aniview Fends Off The Bot Attacks In CTV

BY Tony Rifilato// March 1st, 2021

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. With CTV ad spending in the United States expected to increase from $8.1 billion in 2020 to $11.4 billion this year, scammers are following the money. In the midst of an OTT boom that has created more opportunities for fraudsters, ad fraud detection […]
Tagged in:
- Aniview
- CTV
- CTV Fraud
- doubleverify
- IAB
- Oracle Moat
- OTT
- Protected Media
- ssai
- streaming
- white ops
Digital TV and Video

ViacomCBS Setting Itself Apart With Paramount Plus And Pluto TV

BY Tony Rifilato// February 25th, 2021

ViacomCBS attempted to set itself apart in the streaming wars during a three-hour virtual investor event on Wednesday ahead of the launch of Paramount Plus next week. The company is making a deep push into an already crowded streaming space with Paramount Plus while also bolstering its AVOD Pluto TV service, as it looks to […]
Tagged in:
- amazon
- BET
- CTV
- Disney Plus
- HBO Max
- hulu
- NBCUniversal
- netflix
- Paramount Plus
- Peacock
- pluto tv
- Showtime
- streaming
- ViacomCBS
Platforms

ENGINE Expands Further Into CTV

BY Tony Rifilato// February 24th, 2021

Global media and marketing services company ENGINE is diving even deeper into technology. The company expanded its cookieless offering on Wednesday with Device Graph+, which adds more CTV solutions to its existing planning and buying capabilities across mobile, display and online video. “We’re trying to solve for where the market is headed,” Michael Zacharski, CEO […]
Tagged in:
- cookieless
- CTV
- Engine
- ENGINE Media Exchange
- omnichannel
- SSP
- streaming
Strategy

Jellyfish Expands Global Footprint With Five Acquisitions

BY Tony Rifilato// February 23rd, 2021

Digital marketing firm Jellyfish has acquired five companies specializing in ecommerce, creative tech, content creation, gamification and more as part of an aggressive global expansion. The company has scooped up Seelk, a French software and consultancy for Amazon Marketplace; Splash, an England-based creative technology service with global localization; UK-based Quill, which offers performance content for […]
Tagged in:
- ebay
- Fimalac
- google
- Jellyfish
- M&A
- Nestle
- Quill
- Samsung
- Splash
- Uber
- walled gardens
- Webedia
Digital TV and Video

Flashtalking Acquires Protected Media To Bolster OTT Fraud Detection Services

BY Tony Rifilato// February 23rd, 2021

Independent global ad server Flashtalking said on Tuesday that it has acquired Israeli-based ad fraud detection specialist Protected Media as it makes a bigger push into the OTT space. Terms of the deal were not disclosed, but the acquisition was made with a mix of cash and stock. The deal allows Flashtalking to offer verification, […]
Tagged in:
- ad fraud
- CTV
- CTV Fraud
- doubleverify
- flashtalking
- MRC
- Oracle Moat
- OTT
- Protected Media
- spoofing
- ssai
- streaming
OPINION: On TV & Video

Roku Caps Record Year, But Surge In Streaming Viewers Still Outpacing Ad Spend

BY Tony Rifilato// February 22nd, 2021

“On TV And Video“ is a column exploring opportunities and challenges in advanced TV and video. Despite video streaming giant Roku’s record year, Scott Rosenberg, Roku’s SVP and GM of its platform business, told reporters ahead of Thursday’s earnings call, “we’re certainly going through a catch-up period” when it comes to ad spending keeping pace with the surge in streaming […]
Tagged in:
- ad buyers
- CTV
- Disney Plus
- DSP
- earnings
- linear TV
- OneView
- OTT
- Peacock
- programmatic advertising
- Roku
- streaming
- the roku channel
Digital TV and Video

Roku Has Strongest Quarter Ever As Viewers Flock To Streaming

BY Tony Rifilato// February 18th, 2021

Video streaming giant Roku experienced its strongest quarter ever as the COVID-19 pandemic fundamentally changed viewing behaviors in 2020 and fueled the shift to streaming. In its Q4 2020 earnings call Thursday, Roku’s YoY revenue soared 58% to $650 million, while its platform segment – which includes advertising and content distribution revenue – grew 81% […]
Tagged in:
- Amazon Fire TV
- COVID-19 pandemic
- CTV
- HBO Max
- OTT
- quibi
- Roku
- streaming
- the roku channel
- WarnerMedia
Ad Exchange News

2021 Will Be A ‘Build Year’ For Addressable TV

BY Tony Rifilato// February 18th, 2021

Much has been made about the shift to streaming over the past year, particularly with the launch of Disney Plus, WarnerMedia’s HBO Max, NBCU’s Peacock and a slew of other services. But while streaming may be getting all the buzz, advertisers and agencies have also been leaning into addressable TV – the ability to deliver […]

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