Chris Swanicke
Articles By Chris
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Twitter Acquires Native Mobile Ads Startup Namo Media
Twitter has snatched up mobile native advertising provider Namo Media, adding technology to enhance exchange-based monetization for app developers. Terms of the acquisition were not disclosed, and Twitter declined to comment. Namo Media has roughly eight employees, and will merge its product into the MoPub platform. The company’s SDK helps mobile app developers integrate native advertising by […]
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Marin Software Acquires Perfect Audience For $23M
Online advertising-management provider Marin Software has acquired retargeting platform Perfect Audience for $22.8 million. The deal adds to Marin’s social media and display advertising retargeting arsenal and to the flurry of funding rounds, IPOs and acquisitions in the retargeting space over the past year. San Francisco-based Perfect Audience was founded under the Y Combinator seed accelerator program […]
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Dynamic Yield Builds An Ad Server For Website Content
Software-as-a-Service yield optimization platform Dynamic Yield has taken a top-down approach to yield optimization, landing big-name retail and publishing clients in the midst of a move from Tel Aviv to New York this year. After landing $2 million in funding in 2013 from investors such as The New York Times and Eric Schmidt’s investment firm, […]
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CPG Brands Lead Carefully With Programmatic Video Buys
Consumer product goods (CPG) ad spending is in flux, as shown by the public comments of marketers like Kimberly-Clark and technology shifts such as the matching of offline data with online users to track the effectiveness of digital ads. The impact of this shift may be most visible in the area of digital video. In a […]
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Danish Publisher Network Develops Targeted Job Ads
Jobzonen, a Danish job-search website, has begun using first-party data to tailor its display ads with listings geared towards “high-value” candidates. The solution, Track & Trace, is a project of the Danish Publisher Network (DPN), a consortium of 11 publishers, including Jobzonen, using data-management platform (DMP) Krux. It’s what DPN believes is the first step towards […]
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Forrester Crowns Adobe In Web Analytics Wave
Forrester Research’s Wave report on Web analytics providers positioned Adobe Analytics Premium as the clear winner. The report prioritized vendors’ ability to serve enterprise clients. Lagging just behind Adobe in the “leader” category were IBM, Webtrends and AT Internet. Google was a “strong performer” and SAS Institute was a “contender.” No vendors were classified as […]
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PHG Targets $10B Affiliate Management Market
Performance Horizon Group (PHG) is an affiliate marketing campaign management provider whose clients have included Sony and T-Mobile. Started in 2010 with seven employees, the company now has nearly 60 on staff in offices in London and Newcastle, England, New York and Sydney. The company is led by some of the founding members of Buy.at, […]
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Essence Hires Oscar Garza Of EA To Develop Programmatic Buying Offerings
Digital agency Essence has hired Oscar Garza, formerly of Electronic Arts (EA), to lead a new effort to bring programmatic buying solutions to clients in North America. Garza started this week as director of programmatic and audience, tasked with building a new team based out of Essence’s San Francisco office. As director of acquisition for […]
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Opera Mediaworks Acquires Apprupt, Eyes German Mobile Market
Mobile advertising platform Opera Mediaworks has acquired Apprupt, a German mobile advertising service provider. The move was billed as allowing Opera Mediaworks greater access to Germany’s mobile ad market, which the company said it expected to reach $1.8 billion by 2017. “If you look at global ad spend . . . Germany is a top […]
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AdRoll Raises $70m, Turns To Mobile, International Markets
Retargeting platform AdRoll announced a $70 million funding round, led by Foundation Capital. The San Francisco-based company, which had previously raised $19 million, has expanded rapidly since launching in 2007 and become a leader in the retargeting space. AdRoll plans to use the investment to beef up its existing platform for mobile, and expand hiring at […]
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