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Chris Swanicke

Chris Swanicke

Articles By Chris

  • Online Advertising

    TripleLift Raises $4M For RTB-Based Native Ad Exchange

    BY Chris Swanicke//

    Native advertising technology startup TripleLift has raised a $4 million Series A round led by True Ventures. The investment, made three months ago, has gone toward building out the company’s RTB-based native ad exchange. New York-based TripleLift’s CEO, Eric Berry, said the money has supported hires in engineering, sales and business development. In addition to […]

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  • Digital TV and Video

    YuMe Eyes Programmatic Demand in 2014

    BY Chris Swanicke//

    In its Q4 conference call with investors, digital video ad solutions provider YuMe’s CEO Jayant Kadambi provided some insight into the company’s planned entry into programmatic and international markets this year. Kadambi said YuMe’s programmatic offerings will be built on existing platforms, and complement rather than replace direct sales. Agencies and trading desks will be […]

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  • Platforms

    The Trade Desk Thinking Globally After $20M Series B

    BY Chris Swanicke//

    Demand-side platform The Trade Desk has received $20 million in Series B funding led by Hermes Growth Partners. The Ventura, Calif.-based company told AdExchanger the move was a natural response to growth in demand for programmatic platforms globally. “We made a strategic decision that we wanted to take in more capital,” CEO Jeff Green said, […]

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