Joanna O'Connell
Articles By Joanna
-
Amazon Creates Gap In Marketers' Data Flow Plans
“Marketer’s Note” is a weekly column informing marketers about the rapidly evolving, digital marketing technology ecosystem. It is written by Joanna O’Connell, Director of Research, AdExchanger Research. Amazon’s earnings call late last week held no major surprises, but neither did we in the advertising world hear much about what we’re really interested in: Amazon’s digital […]
Tagged in: -
Programmatic Video Is Trending With Marketers
“Marketer’s Note” is a weekly column informing marketers about the rapidly evolving, digital marketing technology ecosystem. It is written by Joanna O’Connell, Director of Research, AdExchanger Research. I attended “TubeMogul University” last week in California in order to get a pulse on the latest in programmatic video buying and selling and wanted to pass on […]
Tagged in: -
Pay Attention To 'Traditional' Data Managers
“Marketer’s Note” is a weekly column informing marketers about the rapidly evolving, digital marketing technology ecosystem. It is written by Joanna O’Connell, Director of Research, AdExchanger Research. When Acxiom announced the release of its Audience Operating System (AOS) in late September, I expected it to make a bigger splash. Likewise when Experian acquired digital data […]
Tagged in: -
ANA Masters Of Marketing Recap: Today's Cost Center Is Tomorrow's Revenue Generator
“Marketer’s Note” is a weekly column informing marketers about the rapidly evolving, digital marketing technology ecosystem. It is written by Joanna O’Connell, Director of Research, AdExchanger Research. Having just returned from the three-day ANA Masters of Marketing conference, held this past weekend in Phoenix, I thought it worth sharing my thoughts with marketers on what […]
Tagged in: