John Ebbert is publisher and CEO of AdExchanger, an online trade publication he began in 2008. AdExchanger is devoted to the emerging trends in data-driven advertising and enables the exchange of ideas between all members of the ad ecosystem. Prior to AdExchanger, he worked for 15 years in digital marketing and operational roles for companies such as Viacom’s Nickelodeon, Arkadium and ContextWeb, as well as an entrepreneur.
From Grapeshot CEO John Snyder’s vantage point, a culture of innovation and a willingness to partner in the UK has created new opportunity for his company. Having originally entered the ad tech space targeting the sell-side in 2008, Grapeshot has since pivoted and brought keyword targeting to European — and soon U.S. — ad buying […]
Media intelligence platform Aggregate Knowledge (AK) recently recently partnered with IBM to plug the AK platform into the IBM Digital Data Exchange. See the release. CEO Dave Jakubowski sees an overarching theme of “interoperability” in the deal as he says IBM marketer clients will be able to unlock what is going on with their website […]
Yesterday, we asked industry leaders to describe programmatic buying – and today we explore programmatic selling. Publishers are reviewing and implementing solutions that address opportunities around audience buying in digital. In an effort to help bring understanding to the sell-side version of ‘programmatic,’ AdExchanger asked several executives their thoughts on the following: “What is programmatic selling?” […]
As the data-driven, digital ecosystem expands, so are the number of people looking to understand its intricacies. In an effort to bring transparency to the many industry terms and buzzphrases spinning ’round, AdExchanger asked several executives their thoughts on the following: “What is programmatic buying?” Click below to read their responses: Andy Cocker, COO/ Co […]
Facebook said on Friday it’s bringing back the conversion pixel to its online advertisers by the end of the month, after abandoning it in 2010. Editor’s note: Up until now, there appeared to be exceptions made for some large advertisers who were using third-party ad tracking on Facebook – likely due to the size of […]
The Media Trust is a company that verifies the placement of ads relative to what the buyer originally intended. Sounds like the ad verification space popularized by companies like DoubleVerify, AdSafe and ComScore’s AdXpose, right? Well, it’s not. Though the pitch seems similar, according to CEO Chris Olson, the concept isn’t about brand safety metrics […]
With a background in the performance marketing space with companies that included ClickHype and Linkbucks.com, YellowHammer Media Group’s Hagan Major is well aware of the intricacies of the performance ad network model. And now that the model has been transformed with audience buying across exchanges – though direct-to-publisher deals still exist – Major and his […]
Visualized launched its inaugural data visualization event in New York City this week at The Times Center. Though not exclusively a business conference, the business implications of Visualized were clear – the visualization of big, bad data is critical as marketers, agencies, publishers, data and ad tech companies sift for actionable insights. For the Visualized […]
Content marketing tech company Outbrain has decided to make a change in its algos and how it delivers content links to publishers. In a move similar to what you might see with Google’s search product and its intriguingly-named “Panda” update, which sought to improve search results, Outbrain says it isn’t going to let just any […]
Sloan Broderick set the tone for today’s “New Media Strategy: How to Use DMPs, DSPs, RTB & Beyond” session at ad:tech in New York City as a healthy crowd of about 150 attended. The theme: data filtered through the data management platform feeds inventory management. The “101” for the ad:tech crowd was decidedly NOT so […]
