Robert Hof is a longtime writer on the intersection of technology and business. He is a contributor to Forbes, including a blog called The New Persuaders, and a contributing editor at MIT Technology Review, writing on a wide range of technology issues. He currently specializes in coverage of Internet media and advertising, covering Google, Facebook, Yahoo, Twitter, and consumer and ad technology startups. Previously, he was a longtime writer at BusinessWeek, managing its Silicon Valley bureau for nine years.
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Google Ad Chief Susan Wojcicki Promises New Ad Formats, More Optimization For AdSense
Web publishers using Google’s AdSense program will get new ad formats and better tools for optimizing ads on their sites in coming months and years, Google’s ad chief promised Monday. Susan Wojcicki, Google’s senior vice president of advertising and commerce, hinted at the improvements during a live video Google Hangout on Tuesday celebrating the official […]
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