AUTHOR ARCHIVE FOR:

Ryan Joe

Managing Editor

As managing editor at AdExchanger, Ryan Joe helps edit and oversee the staff writers’ daily coverage. He often reports on issues surrounding data management as well as the confluence of media, creativity and technology. Prior to AdExchanger, he was senior editor at Direct Marketing News. He also spent three years as an analyst at Datamonitor, where he focused on customer interaction technologies (ie: contact centers). His articles about the traditional publishing industry occasionally show up in Publishers Weekly. He is a writer, but he is not from Brooklyn.

Articles By Ryan

Online Advertising

YouTube Adds Enhanced Contextual Targeting

BY Ryan Joe// September 16th, 2020

YouTube’s quest to siphon TV budgets took another couple of steps Wednesday, when the video platform unveiled “advanced contextual targeting” (ACT), as well as the ability to use third-party data to plan and measure YouTube campaigns in a handful of new countries. ACT now, folks Advanced contextual targeting is a wholesale upgrade of the existing […]
PODCAST: The Big Story

The Big Story: The More Things Change …

BY Ryan Joe// September 10th, 2020

The digital advertising world is changing faster than the seasons. At the Interactive Advertising Bureau, Randall Rothenberg, who held the top spot for 14 years, is stepping into an executive chairman role, while David Cohen, IAB president since March, is taking over. Not only will Cohen become CEO of IAB, he also inherits that same […]
PODCAST: The Big Story

The Big Story: Cookies And Creamed

BY Ryan Joe// August 13th, 2020

This week saw a big flex from LiveRamp, which a few days ago reported its first profitable quarter since it spun off from Acxiom. All very cool, especially when you consider that this measured success happened during a global pandemic when the rest of the digital advertising community – and, really, the rest of the […]
PODCAST: The Big Story

The Big Story: If CMPs Entice Thee, Shalt Thou Consent?

BY Ryan Joe// July 30th, 2020

This week is earnings week, and there are many, many investor calls on the calendar. Couldn’t listen to them all? In this episode of The Big Story, the AdExchanger team gives you the quick lowdown on how some of the biggest advertisers and agencies did after a full quarter of COVID-19. We start out with […]
Digital TV and Video

NBCU Sees Advertisers Returning, Will Restructure For Streaming

BY Ryan Joe// July 30th, 2020

When we last checked in with Comcast in April, the company was warning investors that its Q2 revenue hit would probably be even worse than in the first quarter. While that prediction has borne out, Comcast chief Brian Roberts is optimistic about the cable giant’s ability to roll with the punches as theme parks in […]
PODCAST: The Big Story

The Big Story: Apple Vs. Facebook

BY Ryan Joe// July 23rd, 2020

Once Apple’s IDFA becomes opt-in for consumers, its utility to advertisers will be greatly limited. But what does this new policy mean for Facebook and its powerful, lucrative Audience Network? As one source told senior editor Allison Schiff, targeting on Audience Network is all but dead. But does that mean it’s the end? In this […]
PODCAST: The Big Story

The Big Story: COVID-19 Spikes, Google Rises, Amazon Falls And The Trade Desk Sits Pretty

BY Ryan Joe// July 16th, 2020

As COVID-19 cases spike across America, the joyous reopening is on pause. (Unless you’re Disney World, because apparently the virus has no effect on the land of enchantment and childhood dreams.) But having gone through the initial shutdown in March, brands are more prepared this time around. They’re pulling back on some of the more […]
PODCAST: The Big Story

The Big Story: What The Hell Is Going On At The W3C?

BY Ryan Joe// July 9th, 2020

In January, Google Chrome said it would phase out third-party cookies over the next two years. No problem, right? The W3C, which creates common standards for web browsers, will figure out an alternative. Except, man, it’s certainly taking its sweet time. Two years might sound like ages but it’s not, when you consider how foundational […]
PODCAST: The Big Story

The Big Story: Google’s Fees, Facebook Advertisers Flee

BY Ryan Joe// July 2nd, 2020

Last week, Google cracked open its black box to divulge its take rates across its buying platforms DV360 and Google Ads, as well as for its publisher tech Google Ad Manager. This week on The Big Story, we’re going to take a look at those fees, including what they mean, what we know and, most […]
PODCAST: The Big Story

The Big Story: Losing Apple IDFA Would Keep The App Community Dismayed

BY Ryan Joe// June 25th, 2020

Did Apple deal a death blow to the IDFA, the identifier used by the mobile ecosystem to understand app audiences? Not yet – but according to senior editor Allison Schiff, the tech giant certainly shined a light on it at its developer conference Monday. As Allison reported, Apple didn’t end the IDFA as some speculated […]
Social Distancing With Friends

Disney EVP Lisa Valentino On Social Change, And What Happens When Sports Pauses

BY Ryan Joe// June 22nd, 2020

When Disney ad sales chief Rita Ferro approached Lisa Valentino about leading the entertainment giant’s client and brands solutions team, which had more than 500 people, Lisa knew it would be a big and different role, despite her background running sales organizations. As EVP of client & brand solutions, Lisa transitioned the organization through the […]
Social Distancing With Friends

Bidtellect CEO Lon Otremba On America’s Tentative Reopening And Native’s Evolution

BY Ryan Joe// June 19th, 2020

Lon Otremba, CEO of the native programmatic platform Bidtellect, checks in from Delray Beach, Florida, as America begins its gradual reopening. But any excitement is muted with the possibility of a COVID-19 resurgence – the virus after all hasn’t gone away despite our best wishes. And are consumers even ready to resume their normally scheduled […]
PODCAST: The Big Story

The Big Story: Sellers Out

BY Ryan Joe// June 18th, 2020

At long last, Google released its sellers.json file. And the world was 5% grateful, in line with the level of completeness of Google’s file. This week on The Big Story, the AdExchanger team welcomes Jounce Media founder Chris Kane to talk about what’s missing in Google’s seller.json file. And senior editor Sarah Sluis, who spoke […]
PODCAST: The Big Story

The Big Story: Rest, Recovery And Voter Suppression

BY Ryan Joe// June 11th, 2020

America’s reopening is well under way, for better (Yay, economy!) or for worse. (Coronavirus cases are spiking across numerous states.) Given the inconsistency with which the country is reopening – policies differ at the state, regional and even local levels – how should advertisers think about reengaging? Have no doubt – advertisers that went dark […]
Social Distancing With Friends

Tru Optik CEO Andre Swanston On The Protests, The Police And Diversity In Ad Tech

BY Ryan Joe// June 8th, 2020

AdExchanger’s Social Distancing With Friends podcast now has its own channel. Subscribe on iTunes, Google Play, Spotify, Stitcher, or wherever you listen to podcasts. Tru Optik CEO and co-founder Andre Swanston’s professional journey has wended through high finance and nightclubs, ultimately landing in the world of ad tech – an industry known for many things but not racial diversity. […]
PODCAST: The Big Story

The Big Story: The Nation’s Rage Machine

BY Ryan Joe// June 4th, 2020

The real big story this week goes well beyond digital advertising. The death of George Floyd at the hands of Minneapolis police officers ignited nationwide protests. But that murder was just the spark that ignited the firestorm. Against the backdrop of the coronavirus lockdowns, tension had been building since the deaths of Breonna Taylor, Ahmaud […]
Social Distancing With Friends

Verizon Media CEO Guru Gowrappan: 'If You Don’t Take Care Of Yourself, It’s Hard To Take Care Of Others.'

BY Ryan Joe// June 3rd, 2020

AdExchanger’s Social Distancing With Friends podcast now has its own channel. Subscribe on iTunes, Google Play, Spotify, Stitcher, or wherever you listen to podcasts. One week ago, social distancing was still at the top of our minds as we debated the steps needed to reopen. But though America’s businesses haven’t emerged from hibernation, its citizens surely have – not […]
Online Advertising

IAB: CPM Declines Vary By Channel, And Why The 2020 Digital Ad Outlook Isn’t So Bad

BY Ryan Joe// May 28th, 2020

An IAB report on COVID-19’s impact on ad pricing, released Thursday, found that the impact of sell-side CPM declines vary across media channels and supply sources. On the buy side, advertisers might have paused spend, but it’s not totally turned off, and large companies developing contactless ways of doing business should inspire some optimism within […]
PODCAST: The Big Story

The Big Story: Highway To The Machine Zone

BY Ryan Joe// May 22nd, 2020

The M&A has been relentless this past week, with AppLovin buying the game publisher Machine Zone, Facebook buying GIPHY and Twitter buying the DSP CrossInstall. On this episode, the team breaks down what each acquisition means. What is CrossInstall, and why would Twitter need to actually own a demand-side platform? Was Facebook buying GIPHY mostly […]
PODCAST: The Big Story

Social Distancing With Friends: BrightLine Co-Founder And Chief Strategy Officer Rob Aksman

BY Ryan Joe// May 19th, 2020

BrightLine co-founder Rob Aksman is living the dream from his in-laws’ basement. “We have a 2-year-old, and with daycare canceled and a small New York City apartment, it was becoming untenable for us to get any work done,” he says. “We were defaulting to a little too much television, a little too much Disney Plus […]
PODCAST: AdExchanger Talks

Social Distancing With Friends: Known CEO Kern Schireson

BY Ryan Joe// May 14th, 2020

What’s it like to start a new agency just as the coronavirus pandemic takes over the world and advertisers pull back spend? In early February, Kern Schireson unveiled his data agency Known, which he built by combining his company Schireson Associates with two acquisitions: Stun Creative and the branding agency Blackbird. A month later, the […]
PODCAST: The Big Story

The Big Story: ISBA And The Quest For Supply Chain Transparency

BY Ryan Joe// May 14th, 2020

This week on The Big Story, the AdExchanger team welcomes three special guests – Goodway Group president Jay Friedman, PricewaterhouseCoopers partner Sam Tomlinson and ISBA director of media Stephen Chester – to dig deep into last week’s incendiary study about the programmatic supply chain. The study, executed by PwC and commissioned by ISBA, which represents […]
PODCAST: The Big Story

The Big Story: Xandr And BOPIS

BY Ryan Joe// May 7th, 2020

When AT&T debuted its advertising division Xandr in 2018, it had the bold remit to reinvent advertising, starting with television. But instead, television, with all of its competitive interests, old tech and legacy business models, reinvented Xandr. Its leader, Brian Lesser, resigned unexpectedly and, one week ago, the unit – which debuted as a significant […]
PODCAST: The Big Story

The Big Story: Storm Warning

BY Ryan Joe// April 30th, 2020

This week on The Big Story, we delve into Google’s Q1 earnings to get an early sense of how the pandemic has impacted the world’s biggest ad supplier. Like others in the industry, the good vibes at the beginning of 2020 soon soured as the pandemic took hold of our way of life. The loss […]
Digital TV and Video

NBCU And Sky Fight Through Sports Meltdown And Falling Ratings

BY Ryan Joe// April 30th, 2020

While the coronavirus pandemic hit all of Comcast’s businesses in Q1, its impact on ad revenue differs across NBCU, Sky and its Xfinity cable unit, the company revealed Thursday. And as with every other company in the world, Comcast expects to experience much more severe effects in the next quarter. Higher prices stems NBCU’s losses […]
PODCAST: AdExchanger Talks

Social Distancing With Friends: Innvoid CTO And Co-Founder Tal Chalozin

BY Ryan Joe// April 23rd, 2020

Innovid CTO and co-founder Tal Chalozin checks in from his studio loft in New York’s Soho area, where he lives with his wife, his 3-year-old, his 1-year-old and a table saw he uses when he wants to zone out by building furniture. In today’s episode of Social Distancing With Friends, Tal and AdExchanger managing editor […]
PODCAST: The Big Story

The Big Story: Begun, The Clone War Has

BY Ryan Joe// April 23rd, 2020

The Trade Desk is cracking down on bid duplication – a byproduct of header bidding in which wrappers such as Google Open Bidding, Amazon TAM or Prebid, as well as the exchanges, all send the same impression. As a result, DSPs such as The Trade Desk might see up to 18 bids for one impression. […]
PODCAST: AdExchanger Talks

Social Distancing With Friends: TripleLift CMO Jordan Bitterman

BY Ryan Joe// April 17th, 2020

TripleLift CMO Jordan Bitterman has worn a lot of hats in the digital ad industry, across an array of companies. He’s worked at digital agencies (Digitas), media agencies (Mindshare), enterprise tech giants (IBM) and now an ad tech startup. Today on Social Distancing With Friends, AdExchanger managing editor Ryan Joe chats with Jordan about making […]
PODCAST: AdExchanger Talks

Social Distancing With Friends: Kargo CEO Harry Kargman

BY Ryan Joe// April 17th, 2020

In this episode of Social Distancing With Friends, Kargo CEO and founder Harry Kargman talks wine tasting over Zoom, keeping morale high and how to get the timing right so your company can accelerate when the pandemic is over. Also, he predicts what advertiser activity might look like as the world comes out of its […]
PODCAST: The Big Story

The Big Story: Prepping For The Bounce Back

BY Ryan Joe// April 16th, 2020

The past few weeks haven’t been great for the digital advertising industry, with many companies enacting layoffs, furloughs and salary cuts. So how do you, as either an individual or as a company, recover after a tough slog? This week on The Big Story, the AdExchanger team welcomes special guest Martin Kihn, SVP of marketing […]

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