AdExchanger
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OPINION: The Sell SiderPublishers Must Move Beyond Ad Servers To Unlock The Full Efficiency of Programmatic
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Jourdain-Alexander Casale, senior director of solutions at Index Exchange. For more than 15 years, ad servers have been the go-to standard for publishers booking, trafficking and serving direct advertising campaigns. The ad server is […]
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Digital Changing Agencies; AOL Buys Velos
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. WPP Chairman: Digital Drives Agency Reviews Speaking at WPP’s annual shareholder meeting, the ad giant’s chairman said the shift to digital is driving the agency review trend. Philip Lader’s exact words were that the reviews are due to clients’ desires to “optimize their media spending […]
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OPINION: Data-Driven ThinkingSmart Cities May Be A Godsend For Data-Driven Marketers – If They Maintain Trust
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Mike Weston, CEO at Profusion. Imagine a world where every movement is tracked and analyzed. Businesses know everyone’s route to work, shopping habits, places they’ve eaten and socialized and friends, […]
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Facebook Video Learning Curve; Targeting Connected Devices
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Can You Hear Me Now? As Facebook ramps up its video ad efforts, marketers are learning how to develop content for the platform on the fly. But they have only a few seconds of soundless video with which to seize consumer attention. The WSJ […]
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OPINION: On TV & VideoProgrammatic TV: Further Ahead, Further Behind Than You Think
“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Walt Horstman, president at AudienceXpress. Based on the number of times it was cited in recent upfront presentations, people’s perception of programmatic TV appears to have morphed from wry skepticism among industry insiders to […]
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OPINION: Data-Driven ThinkingIt's Too Early For Bulletproof Viewability
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Paul Rostkowski, president at Varick Media Management. Viewability has become a major issue in online advertising, having come to represent advertisers’ fear and lack of trust in digital. Brands want […]
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Amazon's Got Bots; Apple Dropping Media Company Subscription Fees
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Amazon’s Bot Involvement Some fraudsters are using Amazon’s cloud to create and drive bot traffic across the web. As Jack Marshall reports for The Wall Street Journal, Fraudlogix uncovered the malware by measuring 2 billion ad impressions delivered to 64 million IP addresses in […]
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OPINION: Data-Driven ThinkingIs Ad Blocking Akin To Theft?
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Josh Speyer, CEO at AerServ. Israeli startup Shine recently made waves in the mobile ad tech world with its ad blocking platform, which enables users to remove ads from the […]
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OPINION: The Sell SiderWidening Discrepancies: The Industry’s Dirt Under The Rug
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by James Curran, CEO and founder at Staq. When it comes to discrepancies in digital advertising, publishers bear the brunt of the cost. It’s a fact that is so ingrained in the standard processes used […]
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Another Telco Merger; DailyMail Invests In Taboola
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Yet Another Telco Merger Stop me if you’ve heard this one before: A telco and broadcaster are looking to hook up. This time, it’s T-Mobile hoping to tie the knot with Dish Network. Federal regulators can attend that wedding after they’re done ministering the […]
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