AdExchanger
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App-Based Businesses Juggle Ad Platform Perils; IAB Tech Lab’s Latest Standard
Platform Peril Seemingly every grocery chain now has a programmatic platform, not to mention Lowe’s, Home Depot, Instacart, GoPuff and buy-now-pay-later companies like Afterpay and Klarna, to be joined soon by Uber, perhaps Shopify and who knows who else. Many of these companies – the BNPLs and all the mobile app-based businesses – got into […]
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Android Inches Closer To ATT; DoorDash Intros Restaurant Ads
AndroidTrackingTransparency For smartphone owners with Android 12 or higher, Google has created a new location data option that allows users to share “approximate location data” that’s accurate to within a mile or so, unlike the granular targeting data often in use by mapping or directions apps. This means app developers can request permission for some […]
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TikTok Reaches A Billion Monthly Active Users; NBCU’s Beef With YouTube TV Heats Up
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Ten-Digit Club Big ups to TikTok, which claims in a blog post to have one billion monthly active users around the world. For comparison, Snapchat passed half a billion monthly users in May, while Pinterest and Twitter reported 454 million and 330 million […]
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Amazon To Launch Smart TVs; Condé Nast Entertainment Revenue On The Rise
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The TV Prize Amazon plans to introduce its own line of smart TVs in the United States, perhaps as early as October, Business Insider reports. On the one hand, it’s surprising Amazon hasn’t released its own television, since it would be a natural extension […]
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Comscore Seeking National And Local MRC Accreditation; Walmart Connect Rolling Out A DSP
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A Shot Across The Bows Comscore is capitalizing on Nielsen’s latest stumble. The company told AdExchanger in an email that it asked to be audited by the MRC for both national and local TV measurement accreditation – a clear dig at Nielsen’s MRC disaccreditation […]
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Amazon Following Spotify’s Lead; Google Helping Publishers Plan For FLoC
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Everything Store Adds More Audio Amazon is new to podcasting but it’s moving fast, borrowing from Spotify’s playbook. After scooping up podcast publisher Wondery eight months ago, it’s now signing exclusive distribution and ad deals with buzzy podcasts like SmartLess (hosted by Jason Bateman, […]
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Tim Cook Pushes Back Against Epic Games; Xandr’s Future Is Unclear
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Tim Talks Move over Epic, it’s Tim’s turn. The Apple CEO had his say in federal court on Friday as part of a lawsuit Epic filed after its hugely popular game Fortnite was removed from the App Store last year for flouting Apple’s requirement […]
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YouTube Discloses 'Violative View Rate;' Small Business Group Calls Out Amazon Over Antitrust
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Violation Rate To demonstrate that it can be effective at finding and removing rule-breaking videos, YouTube will start disclosing a new metric called the Violative View Rate. Essentially, it’s the percentage of total views going to videos that run afoul of YouTube’s guidelines before […]
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Leading-Edge Use Cases For AI In 2021, With IBM’s Bob Lord
Industry Preview is a special, limited-run audio series featuring interviews with key leaders in marketing, media and technology who share their predictions and key priorities for 2021. This podcast is sponsored by IBM Watson Advertising. Brands have long been sold the vision that artificial intelligence will one day supercharge their marketing plans, but results have been […]
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Industry Preview: AI And Privacy Will Come Together In 2021
Industry Preview is a special, limited-run audio series, featuring interviews with key leaders in marketing, media and technology who share their predictions and key priorities for 2021. This podcast is sponsored by IBM Watson Advertising. Will 2021 be a pivotal year for AI? In the second episode of AdExchanger’s Industry Preview podcast series, IBM’s Sheri […]