AdExchanger
Articles By AdExchanger
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Fraud, Weary Publishers and Poor Measurement Hold Back Programmatic Video
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Brian Mandelbaum, CEO at Clearstream. On its surface, programmatic video presents advertisers with the perfect opportunity to reach consumers with the sight, sound and motion of television while leveraging the […]
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Hulu On Viewability; Programmatic Video's Huge Growth Rate
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Hulu Chief On Viewability, Programmatic Speaking to Ad Age, Hulu CEO Mike Hopkins said the company has seen “nothing but good news coming out of the viewability debate,” as Hulu only charges its advertisers for ads that are 100% completed and in-view, though he […]
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Time Inc. Automates Print Ad Sales; Dynamic Ads On-Demand
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Automating Print Time Inc. is bringing more automation to its print sales. Its approach, developed in part by MediaMath, functions almost identically to Time’s digital ad sales process. Target is the first brand to trial the offering, Ad Age reports. “Our overall strategy is […]
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OPINION: Data-Driven ThinkingMobile-First Companies Driving Growth of Cross-Device Solutions
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Steve Glanz, co-founder and CEO at Crosswise. The ability to recognize users across devices is a hot topic in the data-driven advertising ecosystem. Some expected that web-focused marketers, agencies and ad […]
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Focus On The Content; OpenX Talks Fraud
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Content In The Age Of Efficiency Writing for AdWeek, IAB President Randall Rothenberg makes a case for “big content,” and reveals that creative will take center stage at the IAB Annual Leadership Meeting this week. Ad tech will help the industry through core impediments […]
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OPINION: Data-Driven ThinkingBeacon Marketing: It’s Not Just For Retailers
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Hilmi Ozguc, founder and CEO at Swirl. Beacons, those small wireless devices used to trigger delivery of location-specific mobile content, have moved out of the lab and into the mainstream. […]
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Programmatic TV Without Real-Time Targeting; Native Big On Mobile
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Programmatic TV, Pouring Concrete Speaking to Beet.TV, Adap.tv programmatic SVP Dan Ackerman said real-time targeting is not essential to making programmatic TV work. “If you can improve the accuracy of targeting and the accountability a year in advance, that’s a huge move. … Even […]
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OPINION: Data-Driven ThinkingComing Soon: A Programmatic Native Standard That Will Change The Industry
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Curt Larson, vice president of product at Sharethrough. In late 2013 Facebook kicked off the merger of native advertising and real-time bidding with the introduction of FBX and its exchange […]
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OPINION: The Sell SiderPublishers Vs. Technology: Where Should The Burden Of Standardization Fall?
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Nikhil Sethi, co-founder and CEO at Adaptly. The multitude and impossible size of the Internet has led the ad tech industry to focus on scale and efficiency by pushing standardization upon publishers. By enforcing […]
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Apple OTT Coming Soon; The Government Hires A Data Scientist
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Apple TV, The Next Generation Apple is in talks with TV programmers to debut an OTT pay-TV service, sources tell Re/code. The service would resemble Dish’s Sling TV product, or the similar service Sony is gearing up to launch. “The theory is that […]
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