AdExchanger
Articles By AdExchanger
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Video Everywhere - Video
What is digital video going to look like in 2015? Representatives from all sides talked it out at Industry Preview 2015 in a panel discussion led by Rich Greenfield, Media & Tech Analyst at BTIG & Angel Investor. Participants included: Pooja Midha, Senior VP, Digital Ad Sales & Operations, Disney ABC TV Group Dave Morgan, CEO […]
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Heineken Ups Programmatic Spend; EU Privacy Issues For Facebook
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Heineken Grows Programmatic Spend Heineken’s programmatic ad spend will grow to 10% of its total digital ad budget through a partnership with TubeMogul, reports The Wall Street Journal. That’s a relatively modest share to spend on automation (remember AmEx and P&G’s 70 to 100%?), […]
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The Colliding Worlds of Attribution and Marketing Mix Modeling - Video
At Industry Preview 2015, a group of analytics pros discussed what attribution looks like in 2015 in this panel led by Gartner’s Martin Kihn. Participants included: Anush Prabhu, Chief Channel Planning & Investment Officer, Deutsch NY Jon Vein Co-founder & CEO, MarketShare Michael Wexler, Director, Digital Insights and Marketing Effectiveness, Citi Sunny Youn, Director, Digital Media Analytics, Epsilon Check […]
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OPINION: The Sell SiderDirect Sales And Programmatic: A Happy Medium?
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Lorne Brown, CEO at Operative. There’s a lot of talk that programmatic advertising brings more money and less overhead cost to an organization, leading to publishers rapidly expanding their programmatic channels. By 2016, eMarketer […]
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OPINION: Data-Driven ThinkingThe Viewability Mess We’ve Created
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jay Friedman, COO at Goodway Group. Measuring the viewability of ads is now a reality that’s not going away. The intent behind this is good and the reason why we should […]
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Direct Isn't Fraud Immune; Google Play Malware
Direct’s Not Fraud-Free White Ops President Eddie Schwartz says fraud concerns persist within automation of direct buys. While advertisers tend to trust that direct deals are less riddled by fraud, Schwartz says that’s not always the case. “We were surprised that programmatic-direct ad buys contained bot traffic, since direct buys should normally show low bot […]
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This Is Digital Publishing In 2015 - Video
At Industry Preview 2015, a group of top publishers took a crack at what digital publishing looks like in 2015 in this panel led by MediaLink’s Wenda Harris Millard. Participants included: Zazie Lucke, Head of Global Media Marketing, Bloomberg Dao Nguyen, Publisher, Buzzfeed Troy Young, President, Hearst Digital Jon Steinberg, CEO, Daily Mail, North America […]
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Getting Around Adblock; Viewability Miscounts
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Adblock Shakedown German startup Eyeo’s Adblock Plus is among the Internet’s most widely used free Internet ad blockers, but the company allows some companies to circumvent its filters – for a price. Google, Microsoft, Amazon and Taboola have all signed confidential deals with Eyeo […]
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OPINION: Data-Driven ThinkingWhat Role Should Agencies Play In Data Management?
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Chris O’Hara, vice president of strategic accounts at Krux. Twenty years after the first banner ad, the programmatic media era has firmly taken hold. The holy grail for marketers is […]
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AOL's Strengthens Programmatic Focus; Google Now Gets More Personal
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. AOL’s Sales Correction Details are in on AOL’s sales reorg, and the changes can be spun as a correction in favor of its programmatic business. WSJ’s Mike Shields reports platform division chief Bob Lord was promoted to oversee all ad products, sales staff and […]
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