AdExchanger
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Promoting Programmatic; Twitter's TV Crystal Ball
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Programmatic Stunt On Monday, DailyMail.com ran a full-page ad in The New York Times business section to promote…programmatic advertising. The offer reads like a buy-one, get-one-free deal to help the publisher sell more ads programmatically. Any company or media-buying agency that spends $150,000 or more […]
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OPINION: Data-Driven ThinkingMarketers: Prepare Now For The Internet Of Things
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Lauren Moores, vice president of analytics at Dstillery. The beginning of the year brings new budgets, goals and throngs of marketers and solution providers traveling to the Consumer Electronics Show […]
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Twitter Video Ads Coming Soon; NYT's Programmatic Future
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Twitter’s Video Ads Mashup Twitter is gearing up to introduce a new video ad product, according to Ad Age’s sources. Purportedly, the offering would resemble a mashup of Facebook’s autoplay video ads and YouTube’s pay-for-plays strategy. The product would autoplay promoted video ads for six […]
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OPINION: Data-Driven ThinkingThe Newest Asset Class: Data
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Nishat Mehta, executive vice president of global partnerships at dunnhumby. Thousands of years ago, economies were built on bartering. It was an inefficient system that required both parties to offer […]
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OPINION: The Sell SiderThe Supply Side’s Next Market Opportunity: Accountability
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Will Doherty, senior director of business development at Index Exchange, a division of Casale Media Inc. There is just one path forward for the sell side of digital advertising: total accountability. As fraud persists […]
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B2B Data Trending; Programmatic Dialogue
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. About The (B2B) Data Business insights giant Dun & Bradstreet has dropped $125 million in cash on B2B data marketing and analytics company NetProspex. “This acquisition fills a growing need for marketers by providing an actionable view of companies and the people who run them, […]
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OPINION: Data-Driven ThinkingOut-Of-View Impressions Can Be Valuable
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Matt Scharf, manager of display media operations and analytics at Adobe. Contrary to popular belief, out-of-view impressions aren’t worthless. As controversial as that sounds, impressions that are never seen can […]
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More M&A To Come; Super Bowl Price Tag Doesn't Deter
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Long Live The Shakeout After a year of intense M&A, in particular around DMPs and video platforms, 2015 may bring even more deal activity, Jack Marshall reports for The Wall Street Journal. Luma Partners’ Terry Kawaja is quoted, saying the current field of scaled online […]
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OPINION: Data-Driven ThinkingProgrammatic Is King, But Humans Aren’t Obsolete Yet
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by James Aitken, chief executive officer at The Exchange Lab. With 75% of chief marketing officers [PDF] using customer analytics to mine data, the practice of data-driven marketing is the rule […]
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OPINION: The Sell SiderThe Hidden Benefits Of Programmatic Advertising
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Greg Mason, CEO at Purch. For publishers, the benefits of programmatic advertising have been well stated. It enables us to optimize sales, streamline operations and provide useful data to improve the overall buying process. […]
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