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OPINION: Data-Driven ThinkingThe Privacy Sandbox And A Pre-emptive Breakup Of Google?
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Alan Chapell, president at Chapell & Associates. Like most of you, I’ve been following Google’s announcement of the Privacy Sandbox, the eventual depreciation of third-parties cookies in Chrome and the […]
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Comic: Black Friday
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
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IPG CEO Michael Roth To Depart; Facebook And Twitter Ordered To Testify Before Congress
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. IPG’s Roth To Step Down IPG honcho Michael Roth will step down from his CEO position at the end of the year, to be replaced by current COO Philippe Krakowsky. Roth will become executive chairman of the board. According to The New York Times, Krakowsky […]
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Quibi Flames Out; Pinterest Pushes Diversity And Transparency
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Quibi Bites The Dust Quibi will shut down its service a mere six months after launch, becoming one of the first – and most spectacular – casualties in the video streaming wars. It is a remarkable flameout for a company that had raised $1.75 billion before […]
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ViacomCBS Reorgs Around Streaming; P&G Slays Its Earnings
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Do The Streaming Shuffle Another day, another streaming reorg. Just days after Disney announced a major reorganization centered on streaming, ViacomCBS is shaking up its business with a focus on digital. The biggest change, The Verge reports, comes with the promotion of Tom Ryan, head of […]
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SiriusXM Completes Stitcher Acquisition; Group Nine Media Diversifies Its Revenue ... With Pet Insurance
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Done Deal SiriusXM completed its $300 million purchase of Stitcher on Monday, its latest move to build the satellite radio company into a podcasting empire. The Stitcher app gives listeners access to podcasts from the likes of Freakonomics Radio, the Oprah Winfrey Network and Conan O’Brien […]
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Vista Equity Partners CEO Nabbed For Tax Fraud; IAB Europe's TCF Disputed In Belgium
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Paying The Piper Robert Smith, CEO of Vista Equity Partners, agreed on a $139 million settlement with the Department of Justice due to his role in a tax evasion scheme involving the use of undeclared offshore accounts. According to Axios, Smith’s admission of guilt has left […]
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Nielsen Can Measure YouTube On The Big Glass; UK Digital Ad Spend Drops 5% In Q2
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. DAR She Blows Nielsen’s Digital Ad Ratings and Total Ad Ratings products can now measure YouTube and YouTube TV inventory when streamed through connected TV platforms. As MediaPost points out, Nielsen’s two ad ratings solutions can already measure YouTube and YouTube TV inventory on PCs, laptops […]
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TikTok Partners With OpenSlate On Brand Safety; Peacock Slays It On Subs In Q3
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Brand Safety Dance Brand safety is proving a significant hurdle to TikTok’s growth as the company seeks to calm the nerves of advertisers who are drawn to its massive audience of young people, but fretful about objectionable content. “This is the number one conversation we have […]
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Facebook Bans Anti-Vax Ads; Ecom Is Growing At Hyper Speed
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Anti Anti-Vaxxers Today in Facebook ad ban news: Facebook will bar ads that discourage users from getting vaccinated, the company said Tuesday. The move is part of a larger new flu vaccine information campaign launching on Facebook. The social media giant will still allow ads that […]