AdExchanger
Articles By AdExchanger
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Group M's Mindshare Unit Focusing On Data-Driven, Client Strategies With New Analytics Leader Richard Lawrence
Richard Lawrence has been named Leader, Business Science & Marketing Analytics at Mindshare North America, a media agency within WPP’s Group M. In reference to the hiring of Lawrence, Mindshare North America CEO Phil Cowdell said in a release, “His broad expertise in research, interpreting data, and client consulting will help us better identify and […]
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What Marketers Crave; More Google-Admeld In Review; Lijit Taps Turn For RTB
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. What Marketers Crave! Thanks to Adometry, a new study has been released by Forrester Research on what all of you naughty marketer types out there are thinking in regards to data-driven, digital ads. Evidently, measurement and audience insights are top of mind in your […]
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Bizo Adds URL Shortener For B2B Data; Display Is Like A Supermodel; Funding With Flash Cookies
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Capturing The B2B Targeting Data Bizo announced that it will look to the URL shortener world to generate more rich data feeds for its B2B data business. According to the press release, The Bizo Switchboard is “the first smart link shortener for business.(…) Switchboard […]
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PubMatic CEO Goel Discusses Acquisition Of Sell-Side Platform Competitor Admeld By Google
In an interview with AdExchanger.com, sell-side platform CEO Rajeev Goel of PubMatic offered his views on Monday’s acquisition of its competitor Admeld by Google. Read full coverage of the acquisition here. AdExchanger.com: Generally speaking, what is your view on the impact of the acquisition on the ad ecosystem, and publishers specifically? RAJEEV GOEL: An acquisition […]
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Industry Reaction: Google Buys Admeld
On Monday, Google announced the acquisition of Admeld, a sell-side platform which includes RTB’d inventory, real-time bidded tools for publishers and a list of big brand publisher clients. Read yesterday’s coverage. We asked a selection of ad industry participants their views on the following question: “What’s your take on Google’s acquisition of AdMeld?” Click below […]
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TellApart Gets $13 Million For Retargeting; OpenX Gets Into Japan; WPP's The MIG Gets New GM
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. TellApart Grabs Mad Cash Led by former Googlers Josh McFarland and Mark Ayzenshtat, retailer retargeter TellApart announced a new $13 million round of funding led by vc firm Bain Capital Ventures and existing investor Greylock Partners. The press release shed some light on the […]
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Google VP Mohan On The Acquisition Of Sell-Side Platform Admeld
Google VP of Product Neal Mohan, who helps drive advertising product strategy at the company, spoke to AdExchanger.com about today’s announcement regarding the acquisition of sell-side platform Admeld. AdExchanger.com: What will happen to the Admeld team post-acquisition? NM: One of the big drivers of the acquisition is, in fact, the team. We were incredibly impressed […]
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It's Official - Google Buys Admeld
According to The Official Google blog, Google has purchased AdMeld for a still-to-be disclosed sum. From the Google blog post and VP Neal Mohan: “By combining Admeld’s services, expertise and technology with Google’s offerings, we’re investing in what we hope will be an improved era of flexible ad management tools for major publishers. Together with […]
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Digital Needs To Address Overall Brand Metrics Says Digitas EVP de Greve
Norman de Greve is Executive Vice President at Digitas, an integrated advertising agency and a member of the Publicis Groupe. de Greve recently spoke to AdExchanger.com about a wide range of topics across digital advertising. AdExchanger.com: What is the big problem that needs to be solved in digital in your estimation? NdG: We need a […]
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Turn Announces Audience Platform; Private Exchanges Are The Rage; AdMeld/Google Reaction Already Bubbling
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Turn Rolls Out DMP Swarmed over by the Google/AdMeld rumor last Thursday, Turn announced its “Turn Audience Platform” as the company positions its data management platform, or DMP, as a major part of its strategy targeting direct advertisers and agencies. Don’t worry media/DSP lovers, […]
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