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Context Still Matters Says NY Times SVP Nisenholtz At Digital Media Summit
If your favorite stars are in the digital advertising technology world (and why wouldn’t they be?), then last week’s Digital Media Summit in New York City was a star-studded affair. Co-produced by LUMA Partners and MediaLink, several hundred attendees came together to hob nob and put their best foot forward to potential acquirers or their […]
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AdExchanger: A Publisher's Nightmare
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
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Levinsohn Talks About Yahoo!'s Future; Taykey Gets $9 Million For Ad Platform; Math And Commodities
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Levinsohn Speaks On Yahoo! All Things D’s Kara Swisher interviews Yahoo! Americas EVP Ross Levinsohn, who says that the company gets a raw deal. On the content/media side, Levinsohn said that Yahoo! needed to develop a voice and move beyond its aggregation days. On […]
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Report: Google Buys AdMeld - UPDATED - No Deal.... Yet
According to TechCrunch’s Mike Arrington, multiple sources tell him that sell-side platform AdMeld is being acquired for $400 million by Google – a very healthy number – especially if previous rumors of $150-200 million were true and AdMeld held out for more. Also, as Arrington points out, the company raised only $30 million in venture […]
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Agency Hill-Holliday Discusses New Platform Media Practice For Digital
Adam Cahill is EVP, Co-Media Director, and Jenna Umbrianna is Platform Media Manager at Hill Holliday, a full-service communications agency. Cahill and Umbrianna discussed the latest updates to Hill-Holliday’s digital strategy and display advertising, in particular. AdExchanger.com: What’s new at Hill Holliday as it relates to the data‑driven advertising world? ADAM CAHILL: The big news […]
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Display Ramping In EU, Mobile; Display In The Cloud, Too
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Display Booming In EU The results of the latest IAB Europe survey show that in 2010, display continues to grow. From the release: “With an average growth rate of 21.3%, Display overtook Search advertising as the fastest growing online ad format in Europe. Search, […]
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Industry Reaction: Google Buys Invite Media - One Year Later
PaidContent’s David Kaplan has a look at the one-year anniversary of Google’s acquisition of Invite Media with its co-founder Zach Weinberg who tells Kaplan that Invite has “largely been ‘left alone’ in terms of conducting its business.” Read it. At yesterday’s Conversational Media Summit, Google exec Neal Mohan said, “Invite Media has been one of […]
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Undertone Seeing Video Ad Sales Ramp; DSP Love Down Under; More Landscapes - No, Really
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Undertone Sees Video Ramp In another private company earnings release of sorts, ad network Undertone says that its business is booming and offers up the following in a press release: “A year-over-year increase in video advertising revenue of more than 400 percent; a video […]
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Google VP Mohan Speaks Display Ads, Invite Media At Conversational Marketing Summit
The Conversational Marketing Summit continued for a second day at the Hudson Theater in New York City as Internet Week hurtled along. In the late morning, “The Charlie Rose of New Media” – a.k.a. Federated Media‘s John Battelle – proceeded with his long list of interviewees as Google VP of Product Neal Mohan became his […]
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UK-Based Jemm Media Growing SSP And Ad Network Hybrid Model For Display Advertising Says CEO Whaley
Matt Whaley is CEO of UK-based Jemm Media, a real-time network for display advertising. Whaley is also Chairman of IASH (Internet Advertising Sales Houses). Click below or scroll down for more: The Business Model Jemm Technology Company Momentum And Competitive Set Looking At EU Inventory Pools By Country Agency Trading Desks Growth Plans Privacy Risk […]
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