AdExchanger
Articles By AdExchanger
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IBM's Vision For The Marketer And New Coremetrics Lifecycle Product With CSO Squire
John Squire is Chief Strategy Officer of Coremetrics, an IBM company. Click below or scroll down for more: Big Data and Marketers Is The Marketer Responsible For Actionable Insights? Coremetrics Lifecycle and Ad Target Products IBM’s Strategic Vision For The Marketer Watson For Ads Looking At Digital Ad Trends Today Will IBM Acquire A “Buying […]
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LiftDNA Providing Service And Tech To Solve Publisher Yield Challenge Says CEO Telyatnikov
Vadim Telyatnikov is Founder and CEO of LiftDNA, a yield optimization & data management platform. AdExchanger.com: Can you talk about what inspired you to start LiftDNA? VT: I was inspired to start LiftDNA because of my experience – and success – managing the yield for myYearbook.com. In the early days of the site, there were […]
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The Complex, Digital Ad Tech Landscape; Business Insider's Blodget Reviews RadiumOne; Meebo Leveraging The Algo
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Landscape On Display In an article in The Wall Street Journal, The WSJ’s Emily Steel looks at the big, digital ad ecosystem and says, “Seeking to milk the huge growth in online advertising, a rush of technology firms have emerged in recent years pitching […]
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Demand-Side Versus Sell-Side: BMO Capital Markets' Digital Ads Panel Yields Differing Views On Innovation Trends
Last Thursday, BMO Capital produced their 3rd annual Advertising & Marketing Services Conference which took place at the Grand Hyatt in New York City. An extensive schedule of public and private companies presented their ideas, products and services which included a panel discussion with MediaBank CEO Bill Wise, [x+1] CEO John Nardone, AppNexus CEO Brian […]
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AdExchanger: Feeding The Graph
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
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Google Widget To Aid Display Strategy?; Platforms Are Too Expensive; WPP Seeing 6% Growth This Year
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Widget Race Like, Follow, now… +1. Google announced on Wednesday that it’s letting any web publisher add its “+1” widget button to its website and the implications are big. AdExchanger.com has kinda covered this one before but the fact any publisher can add this […]
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BMO Capital Analyst Salmon Sees Momentum For Data And Technology Automating Marketing - And The Enterprise
Dan Salmon is an equity research analyst at BMO Capital Markets and covers advertising and marketing services. Salmon recently discussed with AdExchanger.com his latest analysis of the marketing ecosystem in a research piece titled, “The Race For The Digital Marketing Hub: Version 1.2.” Download it (PDF). AdExchanger.com: From your analyst point-of-view, what’s the biggest surprise […]
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Is Twitter Laying The Ground Work For Better Targeting And An Ad Network?
Well, if Facebook isn’t going to do it, maybe Twitter will? More data for informing the “interest graph” could be on its way to microblogging service Twitter as the company announced Tuesday its newest “Follow” button – a javascript “widget.” Widget alert! Tags-on-a-page! Twitter’s Brian Ellin explains in a post on his company’s blog: “Using […]
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Publisher Ad Tech Trends; Agency Trading Desks - Marketer's View; Math Wars Part Deux
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Publisher Tech Trends Inspired by OpenX’s funding announcement and a review of their product line, Forrester Research’s Michael Greene sees emerging trends on the publisher side of ad tech in the next year or two. He writes, “DoubleClick’s DFP still dominates the enterprise ad […]
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