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Privacy May Day In The European Union; Dynamic Logic Turns On AdRadar; Facebook's One Billion Likes Per Day
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. EU Getting Cookied Interclick COO Jason Lynn notes on his personal blog that the day has finally arrived (May 25) where the next step in the privacy regulation process will take effect regarding third-party cookie opt-in in the European Union. He explains details of […]
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Hot Deals Getting Done Faster And At Higher Valuations Says First Round Capital's Fralic
Chris Fralic is Managing Partner of First Round Capital, an early-stage investment company. In an update of his interview a year ago, Fralic recently spoke to AdExchanger.com about the investment climate and the digital advertising ecosystem. AdExchanger.com: In retrospect, what has surprised you about last year’s acquisition of Invite Media by Google? CF: I’m impressed […]
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Mapping TV Performance To Online; Trading Desk Mandates Under Microscope; Google Adds Procter And Gamble Exec
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Mapping Offline To Online There are a lot of players in the growing “attribution” field though I can’t say all players necessarily think of themselves as exclusively focused on helping marketers understand the success of their ad spend. The Wall Street Journal’s Emily Steel […]
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Triad Retail Media CRO Quinn Looking To Add Intelligence Layer For Shopper Marketing With Operative Deal
Advertising business management systems company Operative announced today that Triad Retail Media, a shopper marketing services provider, has signed on as a client for its Operative.One product. According to the release, Operative.One will help Triad “create and deliver new, competitive product packages; reduce unsold inventory; conduct inventory reporting and analysis; reduce campaign billing costs and […]
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No Facebook Ad Network For Now - Ever?; Targeting The Social Graph; Watson For Ads
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. No Facebook Ad Network For Now, Ever At last Thursday’s Reuters Global Technology Summit, Facebook COO Sheryl Sandberg said the company still isn’t ready to roll-out an ad network to third-party sites that would leverage the social behemoth’s “like” data for targeting. Sandberg said, […]
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American Express OPEN Targeting SMBs With AdReady Display Ad Tech Says VP Ciccone
American Express OPEN announced its new AdManager product powered by display ad, demand-side platform AdReady. The companies claim that AdManager simplifies digital ad campaigns “by offering a start-to-finish platform that tackles every facet of building and sustaining campaigns, from creating ads to determining where they will appear.” Read the release. American Express OPEN vp Robert […]
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AdExchanger: 2011
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
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LinkedIn Worth Billions; Microsoft Adds Fox Sports To Exchange; Infectious Media Updates RTB Products
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. LinkedIn Worth $8.9 Billion, AdExchanger.com Files For IPO This has nothing to do with your favorite subject and mine – digital ads – or does it!? LinkedIn went public and is now worth $5 or $6 billion more than what it was the day […]
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Team Detroit SVP John Gray Raising Brand Awareness With Programmatic Buying, DataXu
On Wednesday, demand-side platform DataXu announced its DX Brand product focused on increasing brand awareness in display advertising through what the company says is “an evidence-based approach to measuring brand metrics, such as awareness, recall, favorability, or purchase intent.” Read the release. And, read more on Digiday. John Gray is SVP Director of Interactive Media, […]
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IAB Meets FTC In Broad Daylight
At the very least, it was a great photo op on Monday. The U.S. Federal Trade Commission director stood with the backdrop of the IAB’s Networks and Exchanges event behind him as industry members gathered to figuratively say, “Welcome. We don’t bite,” or “Please don’t shoot us,” or, quietly, “$@)&%#!” Of course, David Vladeck, Director […]
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