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Eyeview Personalizing Video Ads, Optimizing With Brand Metrics Says CEO Harnevo
Oren Harnevo is CEO of Eyeview, a personalized video ad technology company. Can you briefly discuss your background and inspiration for Eyeview? OH: My vision for Eyeview began while I was simultaneously working on Bachelor’s degrees in Film and Television and Computer Science at Tel-Aviv University. I became fascinated with combining these two areas by […]
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Yahoo! 'Tucks In' Sell-Side Platform 5to1, Officially; Parsing Privacy; Glam Adds Moms
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Yahoo! Adds 5to1 If it’s a relatively small $$$ acquisition, it qualifies as a “tuck-in” acquisition in M&A parlance. Yesterday, Yahoo! officially “tucked in” sell-side platform 5to1 which is Yahoo! EVP of Americas Ross Levinsohn’s former company. According to the release, “5to1 focuses on […]
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VP Steinberg Says Fox News Looking To Out Innovate The Competition Starting With Audience-Focused Media Products
Jeremy Steinberg is VP, Digital Sales & Business Development, FOX News Network. He recently discussed his views on the digital advertising around audience-based buying and display advertising. Click below or scroll down for more: How Is Innovation In Ads Affecting Fox News? New Audience-Focused Display Products On Brand Or D.R. For New Products The Rate […]
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PubMatic CEO Goel Discusses Revinet Acquisition And Scale
Yesterday, PubMatic announced that it had acquired publisher yield optimizer Revinet, According to the release, PubMatic will a new office in Boston, 15 new employees, and a set of publishers in the news vertical “including The Christian Science Monitor, A.H. Belo, Boston Herald, The Sporting News, and more.” Read the release. PubMatic CEO Rajeev Goel […]
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Publicis Gets Even More Digital With Rosetta; RTB Upfronts; Opening The Algo Kimono
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. 575 Million Smackers Publicis has acquired the largest independent, digital, ad agencies left in Rosetta writes Ad Age’s Rupal Parekh and Kunur Patel. They add, “The deal means the third-largest agency holding company (Publicis) now owns three of the 10 top digital shops by […]
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CEO Ferber Says TidalTV Targeting Across Digital Channels To Reach Audience
Scott Ferber is CEO of TidalTV, a video advertising, optimization, and yield management solutions provider. Click below for the interview with Ferber or keep scrolling: Ad.com’s Influence on TidalTV What problem is TidalTV Solving? Targeting Across Devices The Big Picture for TidalTV Thoughts on RTB, DSP, Other Acronyms Engagement and Buying Metrics Addressable TV AdExchanger.com: […]
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FTC Talks Irony, Do-Not-Track; Fox Ramping Video Ads; Private Equity And The Publisher
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. FTC Talks Do-Not Track FTC’s David Vladeck presented his unit’s views on the online privacy debate and legislation at yesterday’s IAB Networks and Exchanges Marketplace. Vladeck spoke to Ad Age’s Edmund Lee after his speech and answered questions about the latest legislative efforts around […]
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The Video Ad Share Metric; Velti Buys Chinese Mobile Ad Exchange; MediaMind Seeing $100 Million In 2011 Revs
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. R U Sharing Video Ads? Ad Age’s Michael Learmonth looks at the online video ad and how marketers are increasingly mesmerized by “the share”. Learmonth notes the competitive set for video ad sharing companies, “A new generation of video-seeding firms that launched to provide […]
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LUMA Partners Launches ADTECHOPOLY Board Game; Adds Moon To I-Banker Team
Veering away (temporarily) from his ecosystem landscape map for display advertising, LUMA Partners‘ Terence Kawaja has released his latest display-related endeavor after being inspired by a tweet from Brian Morrissey of DIGIDAY. Morrissey suggested there was opportunity for action figures and a board game, too. Yes. It’s a send-up of Monopoly – display ad style… […]
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A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
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