AdExchanger
Articles By AdExchanger
-
Horizon Chooses Adap.tv For Video Ads; Transparency Builds Brands; CEO Change At Technorati
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Agencies Moving To Platforms Agency Horizon Media announced a new partnership with Adap.tv and its Adap.tv for Advertisers product which will be Horizon’s online video advertising campaign management system of choice. In addition, the companies said in a release: “Together Horizon Media and Adap.tv […]
Tagged in: -
Buddy Media Acquires Spinback As Social Commerce Continues Trajectory
Today, social media marketing company Buddy Media announced the acquisition of Spinback, a social commerce analytics and technology company. On Buddy Media’s company blog, Buddy Media CEO Mike Lazerow explains how attribution was at the center of the reason for buying Spinback: “By combining sharing and conversion tracking into one elegant technology solution, Spinback shows […]
Tagged in: -
Yahoo! VP Patel On New Smart Ads And Dapper Integration
Today, Yahoo! announced two new Smart Ads products – Smart Ads for Homepage and Smart Ads for Video. According to the Yahoo! Advertising blog Smart Ads for Homepage is powered by Dapper and Smart Ads for Video is powered by Yahoo! partner Mixpo (as well as some Dapper tech), and serves 15-second segments of in-banner […]
Tagged in: -
New MediaCom MD Hinz Talks Digital, Data-Driven Ads And The CMO
Jeff Hinz has been named Managing Partner, Digital Director, for GroupM agency MediaCom. Hinz has a wide range of agency experience which includes executive roles at ID Media and K2 Digital. Read the release. Hinz offered his thoughts on digital advertising today and some of the challenges ahead. Click below or scroll down for more: […]
Tagged in: -
Interclick Continues Platform Growth In Q1; Report: Yahoo! Acquires SSP 5:1; Quality RTB Supply Wanted
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Interclick Reports Revenue Surge Marketing services platform company interclick said that its “revenue was $23.8 million, an increase of 67% year-over-year.” in Q1 2011 (ended 3/31/11). The company also broke a little better than even and saw, “Gross profit margin was 46.7%, versus 44.9% […]
Tagged in: -
As Social Grows, Mobile-Optimized Content is Critical To Publishers
“Now Serving Mobile” is a column focused on the audience-buying opportunity in mobile advertising. AdExchanger.com asked Michael Nevins, Senior Partner at Breakpoint Digital, a digital consultancy, to break down the mobile display advertising channel. This is the third in a series of columns devoted to mobile display and its parts. “Search is, in my mind, […]
Tagged in: -
Knoll Takes CEO Role At AdSafe Media
Today, ad verification company AdSafe Media announced the hiring of Scott Knoll as CEO replacing founder Helene Monat. Previously, Knoll was founder and president of Datran Media’s Aperture as well as CEO of BlackFoot, a digital advertising solutions company, and “spent 6 years at DoubleClick, directing the launch and development of the DoubleClick ad network.” […]
Tagged in: -
Clearspring Raises $20 Million, Prepares For Acquisitions; Got Video Inventory?; Math Men Vs. Math State
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Clearspring To Acquire Online publisher tools and audience targeting company, Clearspring, announced yesterday that it has raised $20 million more dollars from investors. All Things D’s Liz Gannes reports that Clearspring will be on the acquisition warpath: “Clearspring co-founder and CEO Hooman Radfar said […]
Tagged in: -
CEO Jalichandra Discusses Guaranteed Display Ad Sales And Technorati's Integrated Stack Strategy
CEO Richard Jalichandra recently discussed his digital publisher strategy for Technorati with AdExchanger.com. The company announced the launch of its Technorati Media Exchange on the AppNexus platform in April. Read the release. Click below or scroll down for more: Triggers For Integrated Stack Sales Strategy The Stack Discovery Process Agency Trading Desks Guaranteed, Display Ad […]
Tagged in: -
Leaning Forward And Back In Digital Ads
CTR, CPM – back to your caves! The engagement tribe is claiming the delivery of an improved sack of “billyclub” success metrics for the marketer to wield as he or she spills chocolatey ad spend across channels digital and non. Choose-your-own-adventure video ads, filling out a survey to aid the marketer, entering a brand message […]
Tagged in: