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Digitizing The TV Upfronts; Adconion Media Group Gets $34 Million; Adtechopoly The Game
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Digitizing TV Upfronts The Wall Street Journal’s Emily Steel says that digital media interlopers are trying to make their way into the traditional TV budgets that get divided up this time of year during a period known as the “TV Upfronts.” She cites efforts […]
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Pullen Takes Over As CEO, Hirsch Becomes President At AudienceScience
Today, AudienceScience is announcing that Jeff Hirsch will be stepping down as CEO of the company and Jeff Pullen will take over in the chief executive role after joining the company a year ago. Read the release. AdExchanger.com: Why is AudienceScience making this change now? JEFF HIRSCH: My desire to focus on my strengths and […]
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The State Of Aol; The Math State; The Real-Time Bidding Storm
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The State Of Aol Pound for pound, market cap dollar for market cap dollar, no company is written about more than Aol. The NY Times added its latest Aol missive on Sunday and chronicled the state of affairs at Aol today and where it […]
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Google Responds About Opening DoubleClick Ad Exchange To Intermediary Inventory Sources
As reported in today’s news round-up, during a Google “Ad Academy” session in Toronto this week, Traffick blog’s Andrew Goodman noted, “Google’s Jess Olsen soft-announced that Google’s pipeline includes a future capability to include display ad buys through other ad exchanges, not just DoubleClick’s.” Read more. AdExchanger.com asked for clarification from Google and a Google […]
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Mediabrands VP Brunick Discusses Agency Trading Desk Cadreon's Performance, Sees Momentum
Michael Brunick is VP, Strategic Partnerships, Mediabrands Worldwide, a media buying and planning unit of Interpublic Group. Brunick discussed recent momentum for Cadreon, Mediabrands’ agency trading desk. AdExchanger.com: A recent article in AdWeek said that IPG’s trading desk, Cadreon, has “about 20” clients. Is this true? And how does this number compare to what you […]
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AdExchanger: The Dynamic Creative
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
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Mobile Ad Network Jumptap Gets $25 Million; Facebook "Display"; Google Accepting Other Ad Exchanges?
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. More Mobile Ad Network Money The ad network is not dead. Not even close. The red hot mobile ad network business – at least VC love it! – has seen yet-another-funding-event as Jumptap announced the closing of a $25 million round of financing with […]
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Efficient Frontier Looking To Unlock Facebook Fan Value With Context Optional Acquisition
Yesterday, search and display media buying platform company Efficient Frontier acquired Context Optional which the company said “expands Efficient Frontier’s social media offering [and] will combine the company’s advertising campaign management and optimization with Context Optional’s page management platform,” according to the release. Read it. Efficient CEO David Karnstedt discussed the implications of the acquisition. […]
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Mindshare Managing Director O'Brien Sees Media And Creative Coming Together
Chris O’Brien, Managing Director and Digital Office Lead, for Mindshare Chicago recently discussed his new role (read the release) and his agency perspective on the digital space. AdExchanger.com: Can you talk a little a bit about your background and new role? CO: I’ve been in marketing for 15 plus years, and 10 of those have […]
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Aol Display Ads See Q1 2011 Growth; Hearst Digitizing Its Mags; Consumers Cutting Cord
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Aol Display Sees Growth Good news for display lovers as Aol may have hit bottom with its display momentum in and may be turning toward the display ad mountaintop if the company’s just-reported Q1 2011 financials are any indication. In the earnings release, Aol […]
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