AdExchanger
Articles By AdExchanger
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Epsilon Leveraging CRM Data, Defining Audience Targets And More For Marketing Clients Says EVP Stein
Eric Stein is EVP of Digital Strategy at Epsilon, a data-driven marketing services firm and a division of Alliance Data Company. AdExchanger.com: First, can you talk a bit about Epsilon’s corporate structure and history? Epsilon was founded in 1969 and has established itself as a preeminent provider of integrated, data-driven multichannel marketing solutions. Epsilon is […]
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Limelight Echoing Akamai Strategy; Video Buyers Like It Direct Says BrightRoll Study; Social Display Spend
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Aiming At Media If you have your fingers on big data associated with commerce and advertising, why not open a marketing services business? Akamai has been doing it for a while with ADS – as has competitor Limelight Networks which announced on Monday a […]
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With Originators, Assists, and Converters, C3 Metrics Targeting Attribution Says CEO Hughes
Mark Hughes is CEO of C3 Metrics, an online advertising attribution company. AdExchanger.com: What are some of the key learnings that you had as VP of Marketing at Half.com (sold to eBay for $300 million in 2000), that have come in handy at C3 Metrics? Both eBay and half.com embraced a data-driven culture for media buying […]
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ComScore Reports Display Ad Momentum; Agency Trading Desk Dollars In Review; Advertiser Leakage
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. comScore Reports On Display, And Reports In advance of its own earnings release, comScore looked at its web-wide stats and announced that “Facebook accounted for more than one-quarter (25.8%) of all U.S. display ad impressions in the fourth quarter of 2010 — up from […]
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Google Display Network's Brad Bender Discusses Teracent, Remarketing And Acquisition Costs
Today, Google announced performance results for Google remarketing offering in AdWords in comparison to standard display advertising. Also, the company announced the pending availability of new enhancements to its remarketing capabilities offered through AdWords on The Google Display Network. This includes adding Teracent to the remarketing toolkit, the company’s dynamic creative technology acquired in 2009. […]
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BoostCTR Creating Effective Copy At Scale For The Marketer Says Co-Founder Lenderman
Rob Lenderman is Co-Founder, CIO-CMO of BoostCTR, a crowdsourced marketplace the optimization and testing of online ad creative. AdExchanger.com: Where did the idea come for “BoostCTR”? RL: A few years ago I was working at a company that inherited an AdWords account for a multi-million dollar company. They had not had a single text ad […]
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Time And Apple Get Digitally Aligned; Demand-Side Plaform Grenades; Real-Time Druid
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Print As Loss Leader For Digital No more Jack Griffin? No problem. Time Inc has been able to iron out its problems with Apple and allow print subscribers free access to the iPad version according to The Wall Street Journal. Apple’s no fool here […]
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MediaBank's Bauschard And AdBuyer's Ogilvie Discuss Post-Acquisition Strategy And More
John Bauschard is President of MediaBank Marketplaces and Tim Ogilvie is CEO of AdBuyer.com which was acquired by agency systems company, MediaBank, last week. Ogilvie becomes MediaBank’s new SVP of Product. Read the press release. The two discussed the acquisition and the strategy going-forward. Click below or scroll for more: Why MediaBank Is Buying AdBuyer […]
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AdExchanger: The Audience Bomb
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
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