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Akamai Sees Seasonal Slowdown Ad Solutions; Performics Sees Cheap Mobile CPCs; Microsoft Online Ads Grow
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Akamai Sees Seasonal Slowdown Q1 earnings didn’t disappoint but web infrastructure provider Akamai did indicate some slowing growth for Q2 2011 on Wednesday’s Q1 2011 earnings call with Wall Street analysts. Little was discussed about Akamai’s Advertising Decision Solutions (ADS) business which was originally […]
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Demand-Side Platform AdBuyer.com Acquired By MediaBank; Attribution Holy Grail Looms
CEO Bill Wise’s MediaBank announced today that it has acquired demand-side platform AdBuyer.com (Read AdExchanger.com Q&As from 2009 and 2010). According to the MediaBank press release: “MediaBank will make the AdBuyer platform available to MediaBank partners via the MediaBank O|X and A|V media management systems, and will expand AdBuyer’s cross-channel capabilities across all major media—creating […]
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Skimlinks Turning Links Into An Affiliate Business For Publishers Says CEO Navarro
Alicia Navarro is CEO of Skimlinks, an affiliate links ad network. AdExchanger.com: Where did the name and idea come from? AN: When I originally started the company, it was completely different. ‘Skimbit’ was a social decision-making app, named because it ‘skimmed the best bits’ from sites you liked. We eventually built our own monetization technology […]
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eBay Sees Profits While Mobile Rockets; Apple Answers On Data, iPhone; The Year Of Exchanges, RTB And All That
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. eBay Makin’ Money eBay reported its first quarter 2011 revenue results and things are looking good at the world’s largest digital garage sale as revenue “increased 16% to $2.5 billion, compared to the same period of 2010. The company recorded first quarter net income […]
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Safeguard Ups MediaMath Stake; MediaMath Valuation Hits $180 Million In Latest Round
Safeguard Scientifics, an investor in demand-side platform MediaMath, provided a little bit more insight on MediaMath financials as part of Safeguard’s latest regulatory filings. Among the details, MediaMath grew revenues 150% from 2009 to 2010 and “Safeguard provided $9 million in follow-on funding, in part, to expand MediaMath global sales and marketing initiatives, and to […]
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Visual IQ CEO Mathew Sees Quality And Amount Of Client Data As Critical To Accurate Attribution Models
Manu Mathew is CEO of Visual IQ, a channel marketing intelligence software company. AdExchanger.com: Let’s start with the name Visual IQ – what’s the idea there? MM: The name Visual IQ represents the two high-level concepts behind the hosted software products that comprise our IQ Intelligence Suite – the first being the world’s most accurate […]
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Amazon Reports Earnings, Build-Out In Progress; IAB Announces Networks And Exchanges Agenda; Retargeters Partnering With Data For Display
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Amazon Reports Q1, Build-Out Amazon reported its Q1 2011 earnings yesterday and missed Wall Street analyst earnings projections as “Net income decreased 33% to $201 million in the first quarter, or $0.44 per diluted share, compared with net income of $299 million, or $0.66 […]
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Microsoft Exchange Exec Strong Says Windows Live And MSN Inventory To Launch In Canada, U.K. And Netherlands
At the recent AppNexus Summit, in addition to an announcement by AppNexus regarding new APIs which will allow partners to build their own tools on top of the company’s real-time ad platform, Microsoft outlined its plans for roll-out of its owned-and-operated display inventory through its exchange (see the new product page), which is powered by […]
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PlaceIQ Focused On Providing Hyper Local Data Across Digital Channels Says CEO McCall
Duncan McCall is CEO & Co-Founder of PlaceIQ, a location-based data provider. AdExchanger.com: Can you talk a little about how your experience “fed” the idea for PlaceIQ? DM: I have always had a passion for the location space. I have travelled to many interesting places and many years ago went through the experience of downloading […]
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Media Adding Online Commerce; ClickZ Finds Third-Party Data Costs Remain High; Clearspring Says Its Reach Is 200 Million In U.S.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Media Adding Online Commerce The Travel Channel announced that it has invested $7.5 million in Oyster.com – described by The New York Times as a “start-up that employs professionals to review hotels and takes a cut of all the room reservations it helps to […]
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