AdExchanger
Articles By AdExchanger
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OPINION: The Sell SiderThe Five Stages of Data Grief
“The Sell-Sider” is a column written by the sell-side of the digital media community. Michael Zimbalist is VP, Research & Development Operations for the New York Times Co. He also co-founded the Online Publishers Association (OPA) and serves as a member of its executive committee. In the years since Terry Kawaja first published his famous […]
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Criteo Seeing Quarterly Growth For Retargeting; Facebook's New Ad Platform; Why People Don't Click
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Ad Retargeter Reports Is an IPO far away for personalized ad retargeter Criteo? They’re already reporting quarterly results like a public company – well… public companies must report all their revenues. According to a press release, among Criteo highlights in Q1 2011 in comparison […]
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Yahoo! Reports Q1: Display Up, Right Media Exchange Discussed
Though Yahoo! reported declining revenues of $1.06 billion from a year ago (-6%), the company still met Wall Street expectations earning $190 million for the quarter. Read the earnings release (PDF). And, get the slides (PDF). The company went on to say that revenue is continuing to take a hit from the search partnership with […]
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Reaction: GroupM COO Montgomery Sees Google Targeting Brand Advertising
AdExchanger.com asked ad industry executives: “What’s your take on Google announcing yesterday that it is now selling guaranteed ‘premium’ inventory from publishers on the Google Display Network?” John Montgomery is COO, North America of GroupM Interaction, a WPP Company. “This is a beta program running across a few verticals. Google appears to be pursuing the […]
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Reaction: VivaKi Nerve Center CEO Hecht Sees Guaranteed Sales As Necessary Path In Competitive, Fragmented Market
AdExchanger.com asked ad industry executives: “What’s your take on Google announcing yesterday that it is now selling guaranteed ‘premium’ inventory from publishers on the Google Display Network?” Curt Hecht, CEO of VivaKi Nerve Center, a Publicis company “VivaKi has been advocating a reserved marketplace with Google dating back to our original partnership announcement in 2008. […]
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Reaction: Brand Advertisers And Automation Driving Guranteed Sales
AdExchanger.com asked ad industry executives: “What’s your take on Google announcing yesterday that it is now selling guaranteed ‘premium’ inventory from publishers on the Google Display Network?” Elizabeth Blair, CEO, Brand.net “My take is it is fantastic and about time. Brand advertisers’ needs haven’t changed. Their requests for brand-focused online advertising technology and services haven’t […]
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MarketShare Predicting For Ticketmaster; Walmart Buying Social Tech; Ad Network Buying Content
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. MarketShare Predicting For Ticketmaster Analytics company MarketShare (AdExchanger.com Q&A) has announced a deal with Live Nation-owned Ticketmaster that will enable the ticket seller to better predict and price tickets for events. According to the release, “Ticketmaster has been actively working with four professional sports […]
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Google Responds On New Google Display Network Reserve Strategy
Google SVP of ads Susan Wojcicki announced the launch in Q1 of Google Display Network Reserve on last Thursday’s Google Q1 2011 earnings call. The new initiative enables media buyers to acquire display ad inventory in the future, also known as “guaranteed” buying. Read more from the call here. A Google “spokesperson” provided the following […]
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New Invite Media Sales Chief, Bruce Falck, Discusses The Road Ahead For Google's Demand-Side Platform Business
Bruce Falck has joined Google’s demand-side platform Invite Media and will be leading the charge for sales as the unit’s sales director. It’s a role much like others across Google’s corporate structure of ad tech products such as DoubleClick Ad Exchange (where Lexi Reese and Michael Rubenstein had a similar role devoted to the Exchange.). […]
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Ad Trade Adweek Relaunches; Math Trumps Software; Magna Sees Online Growth Led By Display
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Adweek Re-Launches Three brands for the price of one – Adweek is relaunching this week by folding its Mediaweek and Brandweek brands into the flagship publication. According to the WSJ, “[Adweek editor Michael] Wolff said he thinks the new Adweek will have ‘more high-value […]
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