AdExchanger
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Experian Marketing Services GM Balducci On Digital Ad Strategy And Audience IQ Platform Powered By Turn
At this week’s ad:tech trade show and conference, Experian Marketing Services announced that media buying platform Turn will help power display ad buying for Experian’s AudienceIQ platform. According to the release, “Audience IQ enables advertisers to potentially access offline direct marketing data from almost every U.S. household” which can be used to address audiences online. […]
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AdExchanger: Adtechophobia
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
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IPG's Agency Trading Desk, Cadreon, Turning Into TAP; Funding Gone Wild With MarketShare, VideoSurf, INVIDIA
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Cadreon Turning Into TAP In a press release, IPG’s Mediabrands announced a strategy shift as Mediabrands will realign its operating units formerly under Mediabrands Ventures. In addition, Mediabrands announced the development of the next phase of Cadreon called “TAP,” which is described as “The […]
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Google Display Network Reserve Launched As Google Discusses Q1 2011 Revenues
Today, Google reported its Q1 2011 earnings and though Wall Street may have been disappointed as GOOG stock fell 5%, the company still reported $8.08 in earnings per share (or $2.3 billion in profit!). Revenues were up 27% to $8.58 billion in Q1. Read the release. And, get the earnings slides (PDF). The company’s earnings […]
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SVP Jacobs Discusses Advertising.com, Huffington Post And Aol Ad Strategy
At ad:tech in San Francisco, Aol svp of publisher services, Dave Jacobs, discussed Advertising.com and Aol’s ad strategy with AdExchanger.com. At the show, Aol’s ADTECH unit announced ADTECH Lite “an ad management platform now available to small publishers and advertisers at no cost, reaffirming ADTECH’s commitment to help start-up and small businesses compete and grow […]
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IAB On Display Ads, Performance Pricing Momentum; Ad Network Tatto Media Sold; Adconion Adds COO
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Online Ads Up; Performance Reigns The IAB has released new U.S. online ad spending statistics for the full year and Q4 of 2010 and PaidContent’s David Kaplan notes how quickly online ad biz appears to be growing in comparison to the rest of the […]
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GM Resnik Discusses Redesign Of Gannett Digital Network Websites, Impact On Ads
Josh Resnik is VP/GM of Gannett Digital Network, a group of Gannett owned-and-operated websites. He discussed his network of site’s recent redesign and its impact on digital advertising strategy with AdExchanger.com. AdExchanger.com: Why move towards the OPA ad units, the bigger ad units? Are there any pitfalls to that strategy that you need to look […]
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Media Armor Closing Gap On Mobile Display Ad Measurement Says Co-Founder Zalman
Elizabeth Zalman is co-founder of Media Armor, a mobile advertising analytics company. AdExchanger.com: Please talk a little bit about your background and how you all came up with the idea for Media Armor? EZ: My career began at Dotomi, where I led the adoption of RTB and associated real-time consumer valuation as part of the Media […]
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The Commercial Privacy Bill of Rights Act of 2011; TubeMogul Adds Video DSP; OpenRTB Expands For Standardization
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Senators Present Privacy Bill U.S. Senators John Kerry and John McCain announced their plans for a privacy bill. ClickZ’s Kate Kaye provides an overview of “The Commercial Privacy Bill of Rights Act of 2011” which she says addresses both online and offline data privacy. […]
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Inadco Offering Cost Per Lead Advertising Platform For Display; CEO Walker And COO Zinman Discuss
James Walker is CEO and Dave Zinman is COO of Inadco, a cost-per-lead, display advertising platform company. Today, the company announced Zinman’s hiring. Read the release. AdExchanger.com spoke to the Inadco executives yesterday. AdExchanger.com: Can you talk a little bit about why you’ve decided to become more public about Inadco now? JAMES WALKER: The problems […]
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