AdExchanger
Articles By AdExchanger
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CEO Latham Says Encore Media Metrics Incorporating Attribution For Paid, Owned And Earned Media - Including Social Media
Steve Latham is CEO of Encore Media Metrics, an attribution technology company. AdExchanger.com: So, you started the company through selling your agency, correct? SL: Yes, we are using proceeds from the sale of my agency, Spur Interactive, to fund the launch and growth of Encore Media Metrics. While we don’t need to raise additional capital, […]
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SearchIgnite Is Now IgnitionOne; The World Loves Display Ads; Real-Time Bidding For Social, Too
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. SearchIgnite Is Now IgnitionOne Looking to move beyond its search-focused roots and capture a broader group of buyers, Dentsu’s SearchIgnite has renamed itself as “IgnitionOne” and combined SearchIgnite’s performance marketing tech with Netmining’s “on-site optimization and real-time audience scoring capabilities” according to a release. […]
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Amazon Begins Display Ad Retargeting
Hey, what’s this…? Looks like Amazon has started retargeting as last week’s news from analyst Ben Schachter of Macquerie Research (via GigaOm) may just be a hint at what’s happening inside the e-commerce giant. After visiting a few tech news sites where I’ve found many retargeting ads in the past, I visited 9 to 5 […]
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The Digital Advertising Ecosystem Needs More People Says Angel Investor Neumann
Ad tech angel investor (33Across, Flurry, Magnetic, Metamarkets, PerformLine, The Trade Desk, XA.net, and Yieldbot among others) Jerry Neumann recently spoke to AdExchanger.com about his views of the digital advertising ecosystem today. Click below or keep scrolling to read his answers… What is missing in the digital ad ecosystem today? Is there room for more […]
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Greg Coleman Discusses His New Role As President Of Criteo
Last Thursday, personalized ad technology company Criteo announced that it had hired former Huffington Post CRO, Aol and Yahoo! exec, Greg Coleman, to be its president. Read the release (PDF). Coleman spoke about the opportunity ahead with Criteo and his own recent experience in the online ad space. Click below or scroll for more: In […]
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Data Supply Chain And The FTC; Amazon Display Strategy; Google CEO Page Ups Wojcicki For Ads
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Data Supply Chain And The FTC The former director of the Consumer Protection Bureau at the U.S. Federal Trade Commission (FTC), Lydia Parnes, talks to BostInnovation.com about her time at the FTC. She offers recommendations to startups saying that they should think “about online […]
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Blinkx Acquires Burst Media; Burst CEO Coffin Discusses Sale Of Ad Network
On Friday, UK-based video search engine and ad network Blinkx purchased U.S.-based ad network Burst Media for $30 million in cash and stock. According to the release, “The combination of the two companies will bring Blinkx’s 35 million hours of online video and TV to Burst’s audience of over 130 million unique users (source: comScore […]
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AdExchanger: Attribution Pachinko
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
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EU Adding Privacy Icon; PubMatic Offering Audience Segmentation To Publishers; Facebook Ecommerce
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. EU Privacy Icon Industry groups in the European Union are adopting a behavioral icon similar to the U.S. in advance of coming behavioral advertising regulation in May. ClickZ’s Jack Marshall writes, “Designed to give European consumers choice around how their data is collected and […]
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Verizon Digital Marketer McLean Talks Culture Shift At X+1 NexTargeting Event
The marketer speaks. And, this time it’s Verizon’s Patrick McLean at today’s NexTargeting event sponsored by at [x+1] in New York City. McLean, who leads Verizon Interactive, which is the digital marketing arm of Verizon, discussed how his marketing group is driving into the digital, data-driven future as well as scrambling over and around his […]