AdExchanger
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Adara Media Leveraging Data Of Loyalty Programs To Reach The Right Audience Says CEO Han
Layton Han is CEO of Adara Media, a provider of online solutions for loyalty programs. AdExchanger.com: How has your experience as founder of MyPoints.com informed your work as CEO of Adara Media? LH: MyPoints was a loyalty program leveraging data to provide highly effective advertising solutions to retailers. Using this data to provide relevant offers […]
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Marin Software Gets $$$ For Buying Platform; Bain Talks Twitter; Display CPM Trends
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Marin Gets $16 Million Marin Software (AdExchanger.com Q&A), whose roots in the search engine marketing platform world, announced that it has raised $16 million in Series E financing from Crosslink Capital among others. That brings the company to a total raise of about $50 […]
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CEO John Discusses Latest Funding For Ad Network Rocket Fuel
Ad network Rocket Fuel announced that it has raised an additional $6.6 million in funding led by Northgate Capital with participation from existing investors. Total funding to-date is $26.6 million. According to the release, “Rocket Fuel’s Series ‘C’ funding brings its overall corporate valuation to $160 million, and based on its current run‐rate for sales […]
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Technorati Gets Its Own Ad Exchange; Obama Likes Retargeting; Google May Be Facing Anti-Trust Inquiry
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The Technorati Exchange AppNexus has helped give birth to its second exchange in two weeks (the first being Microsoft’s) as blogosphere aggregator Technorati announced a new, private exchange. AdWeek’s Mike Shields writes, “AppNexus, which provides technology and software to both publishers and advertisers, will […]
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Magnetic Continues To Focus On Search Retargeting Data, Adds Media Says CEO Shatkin-Margolis
Magnetic CEO Josh Shatkin-Margolis spoke to AdExchanger.com recently about his company and the search retargeting data space. Click below or scroll down to read more: The Company’s Evolution Data Marketplace Observations Target Market How Does Magnetic Handle Creative Future Product Development Comparing Financial Markets To Ad Marketplaces The Privacy Debate AdExchanger.com: Since we spoke a […]
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Ad Age's Audience Buying Guide; Stickin' It To the Patent Troll?; Real-Time Social Signal
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Audience Buying Guide Ad Age has released a new “Audience Buying Guide” which offers a boat-load of articles on the data-driven ad world beginning with… Kathryn Koegel’s guide to acronyms here. Ad Age’s Kunur Patel covers the Group buying ecosystem here. Rebecca Lieb looks […]
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CEO Karnstedt Says Efficient Frontier Seeing Major Impact From Data-Rich Facebook
David Karnstedt is President and CEO of Efficient Frontier, a performance marketing company. Karnstedt discussed his company’s strategy and recent momentum with AdExchanger.com. Click below or scroll down to read more: Today’s Trends On The Industry’s Attribution Challenges EF’s Digital Channels Target Market Clients And First-Party Data Profitability, Funding, Acquisitions Search & Display Misconceptions OBA […]
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Yahoo!'s Search Direct May Leverage Search Retargeting Says SVP Seth
A couple of weeks ago, Yahoo! announced its new “Search Direct” product which “predicts search results as fast as a person types, character by character, and presents those results” among other features. Read more on the Y! corp blog. Shashi Seth is the SVP of Search products at Yahoo!, Shashi Seth, discussed the implications of […]
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Facebook Creating Agencies For Its Ads; JumpTap Gets $20 Million For Mobile Display; Epsilon Suffers Security Breach
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Facebook Creates Agencies The growing, Facebook services and agency trend is featured in a piece by The Wall Street Journal’s Emily Steel and Geoffrey Fowler. Among the companies mentioned are Blinq Media (AdExchanger.com Q&A), Kenshoo (AdExchanger.com Q&A) and Webtrends as Facebook’s opening of its […]
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