AdExchanger
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AdExchanger: First-Party Data Party
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
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TidalTV Gets $30 Million In Funding For Video; Ringleader Gets Aol and Microsoft; In The Name Of The Ad Network
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. $30 Million More For Video Video advertising tech and solutions provider TidalTV – led by Ad.com’s former CEO and co-founder Scott Ferber – announced a healthy, new $30 million round of funding led by New Enterprise Associates with participation from Comcast Interactive Capital and […]
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Aol Getting $60 CPMs; Publicis Enters France With Trading Desk Strategy; eXelate Adds Autobytel
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Aol Getting $60 CPMs Digiday’s Brian Morrissey reports from the Digital Publisher Summit in Utah that Aol’s big ads initiative “Project Devil” is running like a bat out of hell and “commanding unheard-of CPMs of $60 and up.” Morrissey finds skeptics in the crowd, […]
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The Microsoft Advertising Exchange Is Open; van der Kooi Says Come Bid On Our Inventory
Read more on the Microsoft advertising blog, but it’s official as CVP Rik van der Kooi of Microsoft says, “I’m pleased to announce that the Microsoft Advertising Exchange is open for business and that the integration of our ad exchange with the AppNexus real-time bidding (RTB) platform is complete in the U.S.” And, what do […]
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More Search Signal And Display Ads
Still more curation news in Google Search-land as the company says it’s extending its social search strategy and getting the user to help with better search results through recommendation. What’s the impact on display? More targeting opportunities, perhaps. As has been previously announced, Google will allow users to start blocking results. But in a blog […]
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Aegis Talks Trading Desk; APIs Beat Display; Emarketer Says TV Dollars Aren't Coming Online
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Aegis’ Trading Desk On the UK’s Association of Online Publishers (AOP) site, a new interview is published with Aegis’/iProspect’s Louisa Wong, who heads Aegis UK trading desk strategy. She offers, “A trading desk strategy cannot be prescribed at a local level, the fundamental tactics […]
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Collective Buying More Video; Adds Web TV Enteprise In The UK
Collective is back on the acquisition trail and its at least partially paved with video advertising companies as the company follows its Oggifinogi purchase with the acquisition of UK-based, video ad network Web TV Enterprise. Read more on Collective’s site. Collective CEO Joe Apprendi and Web TV Enterprise’s Jamie Estrin discussed the news and its […]
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Industry Reaction: eBay Buys GSI Commerce
Yesterday, eBay announced the acquisition of eCommerce fulfillment and marketing tech company, GSI Commerce for $2.4 billion. Read more. AdExchanger.com asked the following members of the ad ecosystem: “What is your take on the acquisition of GSI Commerce by eBay?” Click a name or scroll down for more: Jake Bailey, Chief Evangelist, Rich Relevance Rick […]
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Adap.tv Gets $20 Million For Video Ads; Washingon Too Focused On Privacy?; Yahoo! In Acquisition Mode
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Adap.tv Takes In $20 Million TechCrunch reports that Adap.tv has raised another round of financing led by Bessemer Venture Partners to the tune of $20 million after raising $4.5 million in October 2010. That’s $43 million total. It appears the company is full steam […]
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eBay Buys GSI Commerce
With $2.4 billion in cash and debt, Ebay clearly stated that they intend to be the player in e-Commerce as they acquired GSI Commerce on Monday. GSI Commerce shareholders are ecstatic. Their stock is worth 50% more than it was on Sunday. From the release, the company states that the “acquisition enhances eBay’s position as […]
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