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Paparo Joins AppNexus; Discusses New Product Leadership Role
Ari Paparo has moved to real-time ad platform AppNexus to become their senior vice president of product management. According to the release, Paparo “brings over 10 years of experience overseeing the development of the industry’s leading advertising technology platforms at Google, DoubleClick, and Nielsen.” Read it. For more background, read Paparo’s October 2010 AdExchanger.com Q&A. […]
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Plaintiff Drops Claim Against interclick; AdMeld Starts Consulting Biz; Publicis Sees Rosy Future Led By Digital
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. interclick Plaintiff Drops Claim On Friday, online ad tech company interclick announced that the heat from the so-called “history sniffing” lawsuit may be subsiding. According to a release, “the plaintiff amended her complaint and voluntarily dropped her claim that interclick had violated the Electronic […]
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AdExchanger: Nice Branding
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
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IBM Optimizing Social, Email For The Marketer; Yahoo! And Google Adding Ads To Search; Futures Platform Legolas Gets $5 Million
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. IBM Optimizing For The Marketer Here comes Big Blue. IBM announced separate products yesterday targeting the social media and email spaces with Coremetrics Social and Unica Pivotal Veracity Email Optimization Suite intended to provide “marketers real-time data from social media channels,” according to an […]
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One Question: How Are The Slices In The Marketing Dollar Evolving Today?
Often, a question doesn’t have an easy answer in the digital advertising business. This is a new column devoted to an answer to a single question – and providing a bit of space for it. Today’s participant is Tolman Geffs, Co-President of Jordan, Edmiston Group, which provides investment banking services in the media and information […]
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Adobe Reports Big Q1 2011 Revenues; Google Search And Display Strategy; Microsoft's Internal Do-Not-Track Battle
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Adobe Reports Big Revs Adobe Systems reports fiscal Q1 (ending March 4, 2011) financials on Tuesday and, according to the release, the company “achieved record revenue of $1.028 billion, compared to $858.7 million reported for the first quarter of fiscal 2010 and $1.008 billion […]
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From ARF Re:think 2011, WPP CEO Sorrell Says IBM And Accenture Are At The Gates
Tuesday night’s keynote address at the Advertising Research Foundation’s Re:think 2011 show featured WPP Group CEO Sir Martin Sorrell, who reviewed his notes on what the future holds for the advertising world. He stressed that ad research will be in the middle of figuring it all out – and so will the importance of data. […]
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Ad Pepper Media CEO Schmidt Says Affiliate Marketing Remains Biggest Growth Driver
Ulrich Schmidt is CEO of Ad Pepper Media, international online advertising marketers. AdExchanger.com: When you established ad pepper media in ’99 with your founding partners, did you think you’d be where you are today? Any memorable strategic shifts? US: When we founded ad pepper, from the outset we had the idea and concept to build […]
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Social Vibe Gets $20 Million Led By Norwest; Google, Yahoo! Get The Behavioral "i"; Canada Eyes Do-Not-Track
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Social Ad Biz Buzz Social Vibe (AdExchanger.com Q&A) announced that it has raised $20 million ($32 million total to-date) more in venture funding led by new investor, Norwest Venture Partners. According to the release, “The company plans to use the growth capital to accelerate […]
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Papa John's Marketing VP Ensign Discusses Digital Marketing, The Brand And The Keep
Jim Ensign is Vice President, Digital Marketing of Papa John’s International, the world’s third largest pizza company. He recently spoke to AdExchanger.com about data-driven media and his expectations for AdKeeper. Papa John’s is one of the initial brands to sign-up for Adkeeper’s “keep” product. Read the release. Click below or scroll down: Responsibilities Blending E-Commerce […]
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