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Kenshoo CEO Izhar-Prato Says $15 Billion In Annual, Online Sales Revenue Flowing Through Platform
Yoav Izhar-Prato is CEO of Kenshoo, a digital marketing software company focused on search engine marketing and online advertising. AdExchanger.com: Beyond search marketing, in what other channels is Kenshoo buying today? What will you be adding in the future? YIP: Local has been a primary focus for Kenshoo for many years. We made the strategic […]
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Malvertising Affecting Big Brands; Live From Washington D.C.; Aggregate Knowledge Adds DMP Lite Version
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Malvertising Porno The WSJ’s Emily Steel reports that nefarious ne’er-do-wells are inflicting malvertising on big brands via innocent (oh please) visitors of certain pornographic websites. According to Steel, “When a user visits one of these porn sites, the Web page launches dozens of pages […]
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Adap.tv CEO Ashkenazi Discusess New Advertiser Platform, Cross-Digital Channel Buying, More
Yesterday, Adap.tv announced a new platform it’s calling “Adap.tv for Advertisers,” which it describes as a buy-side management system for online video advertising. The company says Interpublic Group‘s Mediabrands and its agency trading desk, Cadreon, is one of the first to leverage the new platform. Read the release. Adap.tv CEO Amir Ashkenazi discussed the announcement’s […]
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Baynote Providing Real-Time Content Personalization According to Behaviors Says CEO Merritt
Doug Merritt is CEO of Baynote, a personalization and digital marketing optimization solutions provider. AdExchanger.com: First, please share a bit of background on you. And what drew you to Baynote? DM: I’ve been in the technology industry for over 25 years and just joined Baynote in January. Most recently I was EVP Global on Demand […]
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Obama Administration Eyes Do-Not-Track; BoostCTR Leveraging Copy Crowd, Cash; Ad Pepper Adds Platform
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Obama Gets Involved According to the Wall Street Journal, the Obama adminstration has set its sights on “protect[ing] Americans from instrusive data gathering, amid growing concern about the tracking and targeting of Internet users.” A new law in the U.S. may be on the […]
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DoubleVerify Announces Google Display Network Certification For Ad Verification; Google Says More On The Way
Has Google had a change of heart regarding third-party, display ad verification services across its Google Display Network and DoubleClick Ad Exchange? For now, yes. Today, ad verification and behavioral “i” icon provider DoubleVerify announced that it has received approval to run its services on the Google Display Network (GDN). In the press release, DoubleVerify […]
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Ebay Pulls The Plug On Intent Data Reseller Strategy
Industry sources – and now Ebay itself – confirm that the online marketplace is pulling its intent data which had been for sale through many of the ecosystem’s online ad data targeting providers. In response to a query regarding whether Ebay pulled their data, Ebay spokesperson Johnna Hoff tells AdExchanger.com: “eBay has always been an […]
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Data Driving Dollar Thrifty Automotive Group Marketing Says Senior Manager Martin
At last week’s Adobe Omniture Summit in Salt Lake City, Utah, Dollar Thrifty Automotive Group‘s Senior Manager, Marketing, Sandy Martin, presented her company’s marketing story in a panel titled “Put Cross Channel Behavior To Work: Building Conversions And Revenue.” Martin discussed her company’s interactive marketing strategy and perspective with AdExchanger.com. Click below or scroll down: […]
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Marin Software Expands Display Offering With Criteo Partnership Says CEO Lien
Last week, search engine marketing platform Marin Software announced a new partership with Criteo to offer Criteo’s retargeting services to Marin’s clients. According to the release, availability of “Marin Retargeting is currently in Beta with select joint clients. General availability for the solution is planned for summer, 2011.” Read more. Marin Software CEO Chris Lien […]
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Do-Not-Track In The Browser; Myspace Adds Self-Serve Branded Communities; Chitika Runs Afoul Of FTC
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Do-Not-Track In The Browser The Wall Street Journal reports that Microsoft will announce the launch today of its new IE 9 web browser which “will be the first major Web browser to include a do-not-track tool that helps people keep their online habits from […]
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