AdExchanger
Articles By AdExchanger
-
Ancestry.com's Hanna On The Data-Driven CMO, Display Ads And More
At last week’s Adobe Omniture Summit in Salt Lake City, Utah, Ancestry.com‘s Head of Marketing, Josh Hanna, presented his company’s marketing story in a panel titled “Inuition Is No Longer A Marketing Strategy: The Plight of the Data-Driven CMO.” Hanna discussed his company’s marketing strategy and data’s role in his marketing organizations day-to-day with AdExchanger.com. […]
Tagged in: -
Red Aril Is A Pure-Play, Data Management Platform Says CEO Soss
Jim Soss is CEO of Red Aril, a data management and audience optimization company.. AdExchanger.com: What’s your background? Why get into the startup world? JS: I began my career in enterprise software (prior to the Internet age), and I have been working specifically in the interactive marketing space for about 12 years now. Prior to […]
Tagged in: -
Beware Of The Patent Trolls; DoubleClick Ad Exchange Adds RTB For Video; EU Display Ad Machinations
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Patent Trolls They don’t lurk under a dark bridge unless that bridge is made of advertising technology – patent trolls are costing agencies and advertisers millions of dollars in settlement claims says Ad Age’s Kunur Patel. She writes, “‘Patent trolls,’ legally known as non-practicing […]
Tagged in: -
Traffic Leaving A Publisher's Site Has Value, VigLink Helps Publishers Collect Says CEO Roup
Oliver Roup is CEO of VigLink, an advertising technology company. AdExchanger.com: Is this your first start-up? What inspired you to start VigLink? OR: This is the first business I’ve started although I was an early employee at a startup I joined right after undergrad. For VigLink, I was looking for a business to start and […]
-
AdExchanger: The Bog Of Data
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
Tagged in: -
The Trade For Everything-About-You; X+1 Adds Frequency And Reach Tool; Microsoft, Omnicom Group Partner Creatively
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Everything About You Taking a page from the Wall Street Journal’s “What They Know” series, Time Inc. editors title a new piece by Joel Stein “Data Mining: How Companies Now Know Everything About You.” In spite of the ominous tone, Stein concludes, “We’re quickly […]
Tagged in: -
RadiumOne Gets $21 Million More For Social Ad Network; CEO Chahal Discusses
Social ad network RadiumOne announced that it has raised $21 million of Series B funding in a round led by Crosslink Capital. According to the release, “The latest funding round will primarily be used for international expansion and acquisitions. (…) The Company, which reached profitability in Q4, will use its existing and new capital for […]
Tagged in: -
Google Letting Users Curate Search; Is Display Curation Next?
In an effort to curb the effects of content farms, an interesting development in the world of Google search has arisen which could impact the world of Google display: users will be able to block sites in search engine result pages. Google search engineers explain on the Official Google blog: “Now when you click a […]
Tagged in: -
In Scaling Local Demand, quadrantONE Offering Guaranteed And Exchange-Based Display Says CEO Diez
Mario Diez is CEO of quadrantONE, a joint venture of Tribune Company, Gannett Co., Inc., Hearst Corporation and The New York Times Company, which offers exclusive ad inventory on news and information sites across U.S. local markets. AdExchanger.com: What has surprised you about QuadrantONE and its business model since you joined the company as head […]
Tagged in: -
CEO Ellenthal Discusses New Peer39 Quality And Safety Attributes
On Wednesday, semantic technology provider Peer39 announced “the addition of two additional channels of attributes, Quality and Safety (…) Advertisers participating in secondary marketplaces and Real Time Bidding will now be able to define the environment in which their advertising will appear.” Read more. CEO Andy Ellenthal discussed the announcement and its implications. AdExchanger.com: You’re […]