AdExchanger
Articles By AdExchanger
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With Eye On Ad Analytics, Click Forensics Acquires Adometry; Takes Adometry Name
Analytics and fraud prevention company Click Forensics announced that it has acquired ad verification firm Adometry. Click Forensics is also assuming the Adometry name as the release states: “The moves are designed to support the continued expansion of the Click Forensics product line for the display advertising market.” Read the release. Paul Pellman, CEO of […]
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IAB Live Blog! - Demand Media Speaks
We’re doing it again – it’s the AdExchanger.com “live” blog! Well, it’s not quite “live”. The internet access at the La Quinta venue is “challenging.” (Oh, the irony.) Nevertheless, we’re blogging almost “live”! Today, we’ll cover a discussion with Byron Reese, evp of Demand Media and Richard Rosenblatt, CEO of Demand Media. 9:46 a.m.: Coffee. […]
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Forbes FMX Looks To Create Trusted, Display Ad Environment For Marketers Says VP Barash
Forbes Media announced last week Forbes FMX – “a ‘Brand Side Platform’ that provides marketers a premium digital environment across the Web for reaching affluent consumers and business decision-makers at scale.” Read the release. Matt Barash, VP & Advertising Director of Forbes FMX, spoke to AdExchanger.com about the launch of his company’s new platform. AdExchanger.com: […]
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Private Exchanges Strike Again With quadrantONE; Criteo Hiring 100 Engineers; Selling Anonymous Audience
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. More Private Exchanges They’re calling the new exchange “Q”. According to Ad Age’s Edmund Lee, “The New York Times Co., Hearst, Tribune and Gannett will start selling the bulk of ad inventory for its newspapers and local TV stations in a closed system to […]
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IAB Starts A Data Council; Dolan And Doty Discuss
Yesterday, the IAB announced its first-ever Data Council whose “initial agenda items include: Marketers & Agencies Education -An initiative that will address misinformation around data gathering and usage; Ecosystem Mapping – An effort to clarify the different kinds of data that can be collected through media buying; Data Lexicon – The creation of standard definitions […]
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Ziff-Davis CEO Shah On Publisher Strategy; Says Marketplace In Danger Of Splitting In Two
Vivek Shah, CEO of Ziff-Davis, a publishing company focused on the technology and game markets, recently spoke to AdExchanger.com about his company and what he’s seeing from the publisher perspective. AdExchanger.com: If you had to pick one key, yet little understood, way that media is changing today, what would it be? VS: I believe that […]
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Search Algo Drama - Exchanges Benefit?; Publisher Love For Private Exchanges; What VCs Know About Ad Tech
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Search Algo Drama When Google updated its search algorithm (the update is called “Farmer”) to take the air out of so-called content farms, content machine sites across the Web shuddered. Just a few days later, Search Engine Land’s Danny Sullivan looks at some of […]
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iab Annual Meeting: Live Blog!
Yeeha! Let’s give this a try. It’s the IAB annual meeting Day 1 Live blog! Direct links: New IAB chairman Bob Carrigan speaks Google CEO Eric Schmidt Eric Schmidt audience Q&A Outgoing Chair David Moore accepts award; Rothenberg Roasted VIDEO: Bob Carrigan’s presentation courtesy of the IAB VIDEO: Eric Schmidt’s presentation courtesy of the IAB […]
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Rubicon Project And Donovan Data System Partner To Target Non-RTB Display Inventory
Today, Donovan Data Systems and The Rubicon Project announced a new partnership which will target agency media buyers and “automate the display advertising transactions that are not executed through real time bidding (RTB).” Read the release. Rubicon Project CEO Frank Addante and JT Batson, President, DDS Digital at Donovan Data Systems, discussed the deal and […]
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Ad Tech Hockey Stick: Interclick CEO Katz On Company Growth
On Wednesday, online advertising company interclick announced its 2010 financial results as the company’s revenues grew over 80% to $103 million for the year on net income of $4.1 million. Furthermore, according to a press release, “The Company estimates 2011 revenue and EBITDA will be approximately $140 million and $19 million, growing year-over-year by 38% […]
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