AdExchanger
Articles By AdExchanger
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MEC's Astley Talks Audience Buying; Sees Media Agency Recruiting Targets Shifting
Rich Astley is Senior Partner, Practice Lead, Data Planning and Optimization at MEC, a WPP Group agency. AdExchanger.com: How prevalent is audience buying today in the media plans that you see? Can you share a use case or two of where you see strength? And maybe where you are still waiting? RA: It’s an increasingly […]
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SpotXchange Automatically Optimizing Video Ad Campaigns At Scale Says CEO Shehan
Video ad marketplace SpotXchange – a portion of whose inventory is real-time biddable – announced the integration of a new optimization technology called “Otto” which it says will allow buyers to more efficiently buy video ads. In a release, the company claims that “it is the first video ad network to automatically optimize campaigns to […]
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Systemic Fraud At Alibaba.com Forces Out Execs; Publicis Group Targeting SMBs In France; Following The Tracking Story
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Fraudster Alert In reaction to what it realized was a case of “systemic” fraud, chinese eCommerce marketplace Alibaba.com threw its CEO and COO into the proverbial bonfire as the company admitted “it took senior management at the online marketplace at least nine months to […]
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More Jack Griffin Dirt, Mud, Etc.; FTC's Do-Not Track Yields Comments-A-Go-Go; The Machine Learning Muscle
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. More Jack Griffin Dirt “He’s an ass!” “He’s the best!” Whether he was the Grinch or Papa Smurf, it’s going to be a while before the last of the Jack Griffin “stuff” hits the fan but, a bit more detail leaked into the press […]
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OPINION: Data-Driven ThinkingThe Battle For Consumer Data
“Data Driven Thinking” is a column written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tom Chavez, CEO, Krux Digital. The battle for consumer data just reached a new, much more feverish pitch. The day before yesterday, Apple announced what a lot […]
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AdExchanger: The Race For Supply
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
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Griffin Out At Time Inc.; Adify Crew Reunites In A New Startup; Solve Media CAPTCHAs Engagement
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Time Inc. Intrigue Jack Griffin has been asked to “leave the building” by Time Warner’s Jeffrey Bewkes as the former Meredith executive had apparently ruffled enough feathers to warrant his ouster. Among Griffin’s notable moves in digital in his short six-month tenure was the […]
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Neo@Oglivy's Muzzy Discusses Agency Trends And Momentum In Data-Driven Advertising
Sean Muzzy is Managing Director, N.A., at Neo@Ogilvy, a full-service digital and direct media company and division of OgilvyOne Worldwide, a WPP Group company. Where are the big opportunities for digitally-minded agencies today in your opinion? Digital is complex and it’s getting even more technical. There also doesn’t appear to be a slow down in […]
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Google Announces One Pass; WPP Merging Digital; Simulmedia Adds Magna Global Exec Wieser
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Google Launches Pub Subscription Tool And, it has come to pass. For the tablet, Google One Pass is here as Google CEO Eric Schmidt announced yesterday – from Humboldt University in Berlin – a new “service that lets publishers set their own prices and […]
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Cars.com Yield Exec Wright On Rate Card Enforcement, Data Strategy, More
Jay Wright is Yield Management Group Leader at Cars.com. Wright recently discussed his views on today’s yield optimization opportunity for publishers with AdExchanger.com. AdExchanger.com: Please discuss your responsibilities. And, what does the yield management team look like at Cars.com? JW: My team is responsible for inventory forecasting, rate card design, pricing management and revenue analysis. […]
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