AdExchanger
Articles By AdExchanger
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Clickable CEO David Kidder On Search And Facebook Ad Momentum
David S. Kidder is co-founder and CEO of Clickable, a search networks and social advertising buying platform. Kidder provided an update on his company’s latest news and views since his last interview with AdExchanger.com in April of 2010. Regarding your latest announcement, what’s new in your ad platform – particularly the Facebook channel? We just […]
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WPP's Sorrell On App Power; RadiumOne Adds Its Own "Like"; Yahoo! Facebook-ing
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Sorrell On App Power WPP CEO Sir Martin Sorrell took to the stage at the Mobile World Congress to express his awe at the power of apps, The Guardian reported. He certainly did his homework, aware, perhaps, that he would be following Mary Meeker’s […]
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Microsoft Will Accelerate Roll-Out of RTB In Partnership With AppNexus Says Corp VP van der Kooi
Rik van der Kooi is Corporate Vice President, Advertiser and Publisher Solutions Group at Microsoft. He discussed with AdExchanger.com the latest updates on Microsoft’s ad strategy especially as it relates to data-driven, digital advertising. AdExchanger.com: What’s the latest on Microsoft’s ad exchange strategy? Will AdECN re-appear? RvdK: Effectively that’s two questions. Let’s start with the […]
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MDC Partners' kbs+p To Operationalize New Investment Arm Within Agency Says Venture Unit's Founder Herman
Kirshenbaum Bond Senecal & Partners of agency holding company MDC Partners announced the launch today of its new investment initiative known as kbs+p ventures which will “seek to invest in early- and mid-stage companies that focus on advertising and mobile technologies and design,” according to The New York Times’ Tanzina Vega. Read more. kbs+p’s chief […]
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Agencies Must Have Tech - CEO Mann Says Covario Is An Agency And A Software Company
Russ Mann is Co-Founder and CEO of Covario, an interactive marketing analytics and agency services company. AdExchanger.com: Please share a bit of background on Covario. RM: Covario is one of the nation’s largest independent providers of search marketing software and services. We have smart digital marketing investors of whom we are very proud, including Voyager, […]
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Two Privacy Bills Introduced By U.S. Congress; Facebook And AdSense Divorced; The AdMeld-Google Rumor
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Privacy Bills Introduced Although the major web browsers are already moving ahead with their “Do Not Track” buttons following December’s FTC recommendations. Congress is ready to take aim. Along with the “Do Not Track Me Online Act of 2011,” introduced by California Rep. Jackie […]
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AdExchanger: Aol Ad Strategy
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
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Big Brand Publishers Jumping Into Data-Driven Ad World - With Controls - At AdMeld Partner Forum
Whoa, who are these people? Big brand publishers are increasingly talking with both knowledge and foresight on the date-driven digital ad space -and they’re putting strategies in place to drive take advantage of the auction model for their inventory. At yesterday’s well-attended, AdMeld Partner Forum in New York City, the featured publisher panel was led […]
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The Buyer And Ad Operations
“Ad Agents” is a column written by the agency-side of the digital media community. Daniel Davies is Director, US Ad Operations at agency trading desk Adnetik. For eons (at least as measured in online advertising years), the traditional roles of agency buyers and publisher ad ops have been carried out in a very segregated fashion. […]
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Sourcing Talent: Helpful Tips For The Digital HR Specialist
“Great people are hard to find.” Yes, they are. And the trouble is… great people usually have a job somewhere else where they are a key member of a team. If they have any “game” at all, they’re invested in their work (even if it is unpleasant) and the prospects of looking for or entertaining […]
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