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Meebo Buys Mindset Media; Sniffing History; Microsoft Management Shake-Up
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Meebo Acquires Mindset Media More M&A! Psychographic targeter Mindset Media has been acquired by Meebo for an undisclosed sum according to PaidContent’s David Kaplan. Meebo COO Martin Green tells Kaplan about the core of his company’s interests in Mindset, “When it comes to CPG, […]
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Simulmedia CEO Morgan Offers A 'Targeted TV' Landscape
At last week’s AlwaysOn OnMedia event, former Tacoda CEO and current Simulmedia CEO Dave Morgan presented his take on the opportunity within ad technology and, unsurprisingly, it leads to the television business where Morgan’s current ad tech company is focused. In his presentation, he provides his own take on an ecosystem map for what he […]
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OpenX Wants To Provide Total Revenue Stack With New Ad Server For Publishers Says CTO Linden
Today, OpenX formally announced OpenX Enterprise, a new publisher ad server which it says optimizes “all ad revenue channels in one place. This includes inventory sold through a direct sales force as well as inventory sold indirectly through the rapidly increasing number of demand sources such as ad networks and Demand Side Platforms (DSPs).” Read […]
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Aol And Huffington Post Reaction Is Strong, Varied; Omnicom Buys Again; Sharethrough Sees Growth For Social Video Offering
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. More HuffPo/Aol The coverage of Aol’s acquisition of Huffington Post has been extensive in the past 24 hours. Here are a few highlights.. The Daily Beast’s Dan Lyons (a.k.a. Fake Steve Jobs) writes about potential problems having to do with Aol CEO Tim Armstrong’s […]
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Aol Buys Huffington Post - Is A Sell-Side Platform Next?
As Aol announced yesterday its intention to buy Huffington Post, the sell-side platform world was all ears. Here comes Aol CEO Tim Armstrong crafting a content generation strategy that goes beyond the content farm, but includes real brands that leverage the community. The community is critical since it helps generate content for the brands. No […]
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RichRelevance Targeting Shopper Marketing Dollars With Personalization Tech Says CEO Selinger
David “Selly” Selinger is CEO of RichRelevance, an e-Commerce personalization technology company. AdExchanger.com: Why do you call RichRelevance “the intersection of e-Commerce and Madison Avenue”? DS: Large retail sites represent the last frontier for ultra-premium ad inventory that brand advertisers have historically not had access to. RichRelevance is empowering our enterprise-class retailer customers including Target […]
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Agency Chiefs See Social Future But Are Divided On Performance-Based Compensation
It’s not all about addressable, data-driven media in the world of the agency according to leaders from several top agencies gathered last Thursday for a panel at the DeSilva+Phillips Media Dealmakers conference. For agencies, it’s about social. So much so that two panelists – Jon Bond, CEO of Big Fuel, and David Jones, Global CEO […]
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Aol Buys Huffington Post; On The Ad.com Decline -Or DSP Future?; Tremor Media Buys Transpera
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Aol Buys Huffington Post All Things D’s Kara Swisher reports that Aol has paid $315 million for Huffington Post. She writes, “The flashy acquisition–which essentially came together in less than two weeks in January–will become the linchpin of AOL CEO Tim Armstrong’s aggressive, if […]
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Google's Lexi Reese Leaves DoubleClick Ad Exchange, Heads To Facebook
According to a source, the director of sales for the DoubleClick Ad Exchange in the US, Lexi Reese, is leaving Google to join Facebook and work on their “local ads” business – still looking into what that means exactly. Reese had been the Director of the Google Content Network prior to taking on the DoubleClick […]
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AdExchanger: The Facebook Ad Network
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
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